By Integrated Marketing Platform | August 14, 2019 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
Content Marketing: Are You Sharing Your BEST Stuff? Here’s How to Know.
You have a blog. You have a website. You have a LinkedIn company page. You have a brand new YouTube channel. You have a Facebook business page. You have an Instagram business profile. You may even have a content marketing plan and marketing strategy being executed. Full Story: Business 2 Community
How to Stimulate Consumer Interest through Content Marketing
Competitive businesses today are terrified by the prospect of exhausting their consumer bases – and this exhaustion has the potential to hit much sooner than what you might anticipate. Relatively modern forms of businesses in the online world make an effort to retain their customers by sending out discounts, special offers, or loyalty programs for them to avail. Full Story: Entrepreneur
How Long Does it Take to Get Leads From Inbound Marketing
When considering an investment in inbound marketing, you may ask yourself, “How long is this going to take to be successful?” That, my friend, is a very good question. Inbound marketing is a long-term game, but that doesn’t mean you can’t see success somewhat quickly. Let’s look at what leads look like in inbound marketing. Full Story: Business 2 Community
4 Key Issues Facing Small Businesses Today
The first half of 2019 is already in the history books. For small businesses, it’s been a good year with a healthy economy and high job growth, although it has become increasingly challenging to recruit great talent due to lower unemployment. Full Story: Forbes
Differentiated Marketing for Professional Services
What is the best way to grow your professional services firm? Should you specialize and zero in on a specific market niche? Or would that narrow focus be too risky? Perhaps you should broaden your target audiences. Or would you risk becoming nothing special to anyone? Full Story: Business 2 Community
Discussions whirl around how the company can squeeze more out of every keystroke. More clicks, more traffic, more lift. Amidst the campaigns, targeting, and email blasts, we see that a war is being waged, and the customer is losing ground. Full Story: Entrepreneur
Epic Fail of Customer Journey Marketing
Buzz about customer journey mapping (CJM) abounds. It’s everywhere. You’ve probably seen dozens of CJM articles and received CJM webinar invites this week. But is CJM living up to its hype? That’s a good question. But let’s ask another that gets to the heart of the issue: Is your organization seeing bona fide, measurable benefits from your CJM activities? Full Story: Business 2 Community
5 Benefits of Content Personalization for B2B Marketers
There’s more to personalization than addressing your customers by name. It’s about showing that you value them, and building stronger relationships with your base. This is as true in the B2B space as it is in consumer marketing. In fact, 87% of consumers say that personalized content impacts their perception of a brand. Full Story: Business 2 Community
SOCIAL MEDIA
4 Instagram Best Practices for Increasing Sales
Instagram is undoubtedly one of the fastest ways to reach a huge number of specific users and have them familiarize with a brand. Numbers don’t lie. Instagram has more than 1 billion active users and more than 500 million accounts are active every day. Full Story: Entrepreneur
Facebook campaign optimization is an ongoing process, and you’re never done. But there may be a quick win you’re not aware of: targeting mobile users only when they’re on Wi-Fi. I’ve done this with several of my clients and seen conversion rates increase by up to 25 percent. Here’s why: Full Story: Entrepreneur
Five Social Media Tips For Your Brand To Implement In 2019
Social media is continually changing and expanding in the blink of an eye. If you had a prosperous social strategy last year, it might not bring you as many good results this year. The noise across social media platforms is a lot louder in 2019. Full Story: Forbes
How to Make Money Through Social Media
In this video, Entrepreneur Network partner Andrew Medal sits with Branden Hampton — a content, engagement and branding expert who helps individuals and brands maximize their online presence and brand equity — in Los Angeles to discuss how working with the Kardashians has influenced his work. Full Story: Entrepreneur
SEARCH ENGINE
5 Totally Legal Ways to Spy on Competitors, Baby
Unlike observing the marketing strategies of random companies or CMOs that have nothing to do with the dynamics of your own industry, you’d do better, of course, to observe your direct or indirect competitors. Their marketing tactics have context, relevance, and a strong connection to your own interests. Plus, your competitors by nature are targeting your ideal demographics, and that means there are loads of relevant things you can learn regarding your audience. Full Story: Business 2 Community
Six SEO Tips To Make Your Videos More Discoverable
You understand the power of content marketing in attracting and retaining customers. You already have your YouTube channel up and running, and you have some truly great content on there, but your videos aren’t getting enough engagement. Sound relatable? This is what nearly 3 in 5 of companies who engage in content marketing face, and it makes them question whether their investment in the video was truly worth it. Full Story: Entrepreneur
6 Things You Must Do to Optimize Google My Business
Congratulations! If you followed our previous post you know how to create your Google My Business profile. But now there’s more to do to make sure that you appear in Google searches when it matters most. You see, consumers live in micro-moments. A micro-moment is a split-second in time when a consumer needs to know, go, do, or buy. Full Story: Business 2 Community
Five SEO Tips For Doubling Site Traffic
If your company’s website traffic is down and you aren’t receiving the visibility you want, chances are that it’s time to reevaluate your site’s search engine optimization (SEO) to help boost your traffic. Full Story: Forbes
MOBILE MARKETING
Facebook Changing Its Mobile Ad Format
On August 19, 2019 Facebook will be changing the text and aspect ratios on its Mobile News Feed. This will compress the News Feed ads to “match the look and feel of the new Facebook design introduced earlier this year.” Facebook announced the new F5 design for the Facebook App at F8, the annual conference about future technology that Facebook holds every year. Full Story: Business 2 Community
In-app messaging vs push notifications: What’s the difference for mobile marketers?
In-app messaging is something that mobile marketers are talking about more frequently. But, for those who are continually seeking to improve their app marketing, they might think that push notifications are sufficient for their marketing strategy. Full Story: Mobile Marketing Magazine
Mobile continues to drive growth in European digital advertising
Where does mobile advertising fit into this picture? Mobile advertising first made a truly significant impact on the digital advertising market back in 2013, when it accounted for a double-digit share of digital spend for the first time. By 2017, mobile was one of the key drivers behind growth in display spend. Full Story: Mobile Marketing Magazine
Want to Reach Consumers? Text Them, Says Vibes’ US Mobile Consumer Report
Vibes, a mobile marketing leader, released findings from its annual US Mobile Consumer Report, suggesting that consumers are hungrier than ever for great deals from brands they love, but that the app economy may be losing steam as text messaging reigns supreme for brand-consumer conversations. Full Story: MarTech Series
DIGITAL SIGNAGE/ SCREEN MEDIA
Technologies Impacting the Future of Digital Signage
Samsung’s SoC digital signage solution is one of many new innovations changing how newer LED and LCD displays are designed and integrated in the channel. Along with anticipated higher resolutions, bigger screen real estate, and interactivity, there is now talk of everything from the integration of artificial intelligence and the networking possibilities that 5G will open up for digital signage applications in the near future. Full Story: Audio Visual News Network
EMAIL MARKETING
How to Use Video in Your Email Marketing
Millions of people around the world are watching YouTube every day. Wouldn’t it be awesome if your emails had that kind of engagement? Well, they can. By simply adding video into your email marketing, you can turn those boring messages of yours into entertaining experiences for subscribers.. Full Story: Entrepreneur
How to Do Email Marketing For Events
If you’re looking to drive attendance for an upcoming company event, one of the best tools you have at your disposal is email. An overwhelming majority of people check their email daily: an incredible 89% of people check their mail every day, to be exact. Americans check their phones on average, once every 12 minutes, and with mobile email, an email marketing campaign is the best way to publicize your event. Full Story: Business 2 Community
E-COMMERCE
This Tool Helps You Better Understand Your Site’s Visitors
Your online shop is where you show off the products and services you’ve worked on as an entrepreneur. Completing your site pages is a huge accomplishment. However, sometimes when you’ve worked on a project for a while, you and your team can develop tunnel vision about how a customer might view and use your site. Full Story: Entrepreneur
A Beginner’s Guide to Pricing Your Items on eBay
If you’re selling on eBay for the first time, setting up new listings and optimizing them for sales can be a daunting task. Product images have to be attractive and stand out, and your descriptions have to speak to the solutions and benefits that matter to your audience. On top of that, your pricing has to be competitive so that your products have a fair chance of selling. Full Story: Business 2 Community
PUBLIC RELATIONS
Revisiting the Top PR Trends for 2019
At the close of 2018 experts and pundits put forth their projections for what would be the top PR trends for 2019. Now that we’re halfway through the year, we thought we’d look back at those predictions to see how well they’ve played out. Were they right? Full Story: Business 2 Community
4 Tips for Hiring the Right PR Agency
Regardless of what stage you’re at with your business, you need to attract and retain customers from key markets and demographic groups to ensure continued success. Working with an experienced public relations firm can be a great first step. Full Story: Entrepreneur
MARKET RESEARCH
2019 ABM Market Research Report: New Original Research for B2B Marketing Leaders
The adoption of Account Based Marketing continues to rise. But, what do the best B2B organizations do to find success with ABM? Where do companies struggle most? Who, internally, owns ABM? The answers are here in the 2019 ABM Market Research Report. Full Story: Business 2 Community
A More Authentic Approach To Marketing With Journalistic Research
There are a ton of tips out there about how to apply journalistic skills to marketing. Most focus on telling a better story. But there’s more to it than that. I’m talking about journalistic research. Full Story: Forbes
WEB DEVELOPMENT
7 Skills Every SaaS Provider Needs to Develop a Great Website
There are so many platforms out there that claim you can use them to build a high-quality website with no prior knowledge of how to do so. Sure, you can use Squarespace or GoDaddy to claim a small amount of space on the world wide web. But will you be able to convert leads through that website? Probably not. Full Story: Business 2 Community
70 Web Design and Development Terms We Wish You Knew
In Part One of this two-part post, we gave you some definitions and comments for terms we use here every day. I broke it into two parts because it was getting really freakin long. So, please check out Part One when you have a chance. In the meantime, here is the rest of our list of Web Design and Development terms we wish you knew… Full Story: Business 2 Community
MARKETING AUTOMATION
Your AI Efforts Won’t Succeed Unless They Benefit Employees
Automation and AI are often perceived by companies that leverage them as an important source of labor productivity. Many workers in such companies, however, tend to see the adoption of these and other technologies as putting their jobs in jeopardy or creating more stressful workplaces. Full Story: Harvard Business Review
Using AI and Data to Improve Employee Engagement
Much was at stake—the unhappy employees included engineers with specialized skills and who would be difficult to replace. Microsoft had to figure out why employees were unhappy. So it sought data to explain the reasons for the dissatisfaction. Full Story: SHRM
ANALYTICS & BUSINESS INTELLIGENCE
How Business Intelligence Can Impact Your Profitability
Both independent restaurants and franchises struggle with significant data management issues, including failures to communicate between systems and faulty communication channels between those running the floor and those running the books. Full Story: Restaurant Dive
The direction of business intelligence is changing to forward
Data analysis — and the technology that fuels it — has long been rear-facing, looking back at what already happened. But the next wave of BI platforms will not simply examine what’s already happened to hopefully reveal why; based on the intelligence it’s gathered, it will be able to look forward to predict what will happen next, according to analysts and industry insiders. Full Story: Techtarget
BRANDING AND DESIGN
Your branding checklist for success – and why it’s important beyond the world of advertising
Branding is more than just a logo or advertising and marketing. A strong brand drives business growth and increases financial value. It is your strategy; your purpose, positioning, values, objectives, architecture, messaging, personality, vision and mission. It is your visual identity. Full Story: image.ie
5 IDEAS FOR INNOVATIVE B2B VIDEO MARKETING
Video an incredibly powerful tool for B2B businesses. YouTube has approximately 2 billion monthly active users. Aberdeen Group reports that video marketers generate 66% more qualified leads than marketers who don’t use video. And according to Wyzowl, 83% of marketers say that video gives them a significant ROI. Full Story: Chief Marketer
VOICE STRATEGIES
How To Drive Action With Your Voice of Customer Program
We believe the fuel that powers the world’s most exceptional products is customer experience. To drive progress and build a better experience for your customers, they need a seat at the table. We believe the fuel that powers the world’s most exceptional products is customer experience. To drive progress and build a better experience for your customers, they need a seat at the table. Full Story: Business 2 Community
As Customers Begin to Shop Through Voice Assistants, What Can Brands Do to Stand Out?
The Internet has overturned how people shop and reshaped the retail industry. Voice assistants are about to unleash another revolution. As people increasingly shop via the likes of Alexa and Siri, they will tend to demand generic products, starting with everyday items such as batteries and eventually including more complex purchases such as electronics. Digital assistants will use algorithms to compare product specifications, make suggestions, and do comparisons, so that customers can find “the longest-lasting battery pack” or “the cheapest bag of flour.” Full Story: Harvard Business Review