By Integrated Marketing Platform | December 20, 2019 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
Formulating Your 2020 Data-Driven Marketing Strategy
Data management is increasingly falling within the purview of the modern CMO. Full Story: Chief Marketer
Eight Steps To A Purposeful Marketing Plan In 2020
Setting a solid marketing plan ensures your marketing strategy and tactics are totally aligned with your business objective. Full Story: B&T
4 Inexpensive Ways to Boost Revenue
Every business, even an established one, will experience a slump in sales at some point during its existence. Full Story: Business.com
Using Technology To Save Marketing Spends And Improve Bottom-Line
Domestic consumption is the driver which has propelled India among the largest and fastest-growing economies in the world. Full Story: Inc42 Media
Where does personalisation fit in your marketing strategy?
Ever since marketers started to focus on personalisation, a debate has been raging about where it fits within the marketing mix. Full Story: Inside Retail
Identifying Content Marketing Trends to Enhance Your 2020 Strategy
A great marketing strategy cannot be built on bare assumptions, especially when it comes to content. Full Story: Search Engine Journal
A Guide to Creating a Great Influencer Marketing Strategy
Planning and managing an influencer marketing program is a big undertaking, but its potential to be a powerful part of your marketing mix can make it worth the effort. Full Story: Business 2 Community
Why your business needs a digital marketing strategy
A comprehensive digital marketing strategy should be an essential part of any business plan. Full Story: ABCmoney
SOCIAL MEDIA
Pros and Cons of Small Businesses Using Social Media Marketing
Over the years, social media has gone from a tool used purely for socializing to one that helps improve brands and businesses. Full Story: Business 2 Community
5 Social Media Graphic Design Trends You Need To Know For 2020
Graphic design trends come and go quicker than you can keep up with – but if you want to get ahead of your competitors in 2020 it’s crucial that you keep on top of the latest shifts. Full Story: Social Media Today
How to Get the Most Out of Your Social Media Strategy
Approximately 70 percent of the United States population is active on social media. Full Story: PRNewswire
8 Powerful Instagram Marketing Strategies to Use
Social media marketing is essential in today’s digital landscape. As a brand, you can’t avoid it. Full Story: South Florida Reporter
SEARCH ENGINE
It’s true: Search engine optimization is not a perfect fit for every ecommerce business. Full Story: Practical Ecommerce
The 8 Benefits of SEO for Ecommerce
Most ecommerce sites need search engine optimization for low-cost brand awareness. Full Story: Practical Ecommerce
How to Boost Your Restaurant Website’s SEO
For most modern consumers, the first taste of a restaurant happens virtually. Full Story: Modern Restaurant Management
Which is best: SEO vs AdWords?
The world has gone online. Thanks to the Internet, we are no longer separated by physical boundaries — our world is a “global village” indeed. Full Story: BestTechie
MOBILE MARKETING
Will 5G be a game changer for business in 2020?
For the past three years, we’ve heard the call — 5G is coming, and it’s going to change the world. Full Story: VentureBeat
In-game advertising on the up: report
These are two of the key findings from game analytics and player management firm deltaDNA’s fifth annual In-Game Advertising Study. Full Story: Mobile Marketing Magazine
A mobile advertising holiday roadmap for retailers
The number of consumers shopping via mobile devices during the holidays continues to grow; last year, nearly three-fourths of all online holiday sales were made via mobile, and its importance cannot be overstated. Full Story: Retail Customer Experience
The mobile screen comes into sharper focus for marketers
As programmatic becomes more mature in SEA, we have noticed several compelling trends emerge. Full Story: Campaign Asia
DIGITAL SIGNAGE/ SCREEN MEDIA
3 ways digital signage can improve lines
No one likes waiting in lines, regardless whether you are waiting to get into the DMV or on a roller coaster at amusement park. Full Story: Digital Signage Today
Digital Out of Home Advertising: What It Is and Different Ways to Do It
Now, these traditional forms of advertising seem like a distant past. Full Story: News & Features
EMAIL MARKETING
How to Use Video to Increase Engagement in Email Marketing
For years, marketers have said video in emails will be the next evolution in email marketing, but the challenges of implementing it have held it back. Full Story: Multichannel Merchant
Email marketing: Essential content elements
As we’ve been exploring the Periodic Table of Email Optimization and Deliverability in recent weeks, we’ve looked at Permission, Trust, Infrastructure and Audience. Full Story: Marketing Land
E-COMMERCE
Ecommerce trends in 2020: What do the experts predict?
For all the (justified?) hype about voice, AI, New Retail, single view of the customer, take your pick – the most interesting developments in ecommerce are much broader. Full Story: Econsultancy
‘80% of our e-commerce traffic is driven through Instagram’
It’s an understatement to say Shay Mitchell has been busy. Along with her acting career — currently starring in Hulu’s “Dollface” — Mitchell juggles a variety of roles. Full Story: Glossy
PUBLIC RELATIONS
Nine stories that rocked PR in 2019
Several agencies this year have been accused of astroturfing – the deceptive practice used by Bell Pottinger on behalf of Oakbay Investments… Full Story: PRWeek
What’s In A Score? Why Context Matters In PR Measurement
For decades, the public relations (PR) industry has anchored itself on a set of assumptions about the importance and efficacy of the target media placement. Full Story: Forbes
MARKET RESEARCH
What Are the Best Platforms for Research Agencies to Use in Retail in 2020?
Finding out whether a product will be commercially viable prior to its launching is essential for any business. Full Story: Business 2 Community
LEARNING THE MARKET RESEARCH TRADE
In 2017, the government introduced the apprenticeship levy, to apply to all employers in England with an annual pay bill of more than £3m. The levy – calculated as 0.5% of this annual pay bill and collected through HM Revenue … Full Story: Research Live
WEB DEVELOPMENT
10 web design trends that will dominate your screen in 2020
The end of the year is coming up fast, and we’re already looking towards what next year will bring. Full Story: TNW
How Your Web Design Can Maximize Conversions
Many internet marketers focus on just the keywords or write solely for search rankings, neglecting user intent and experience. Full Story: G2 (blog)
MARKETING AUTOMATION
CRM vs. Marketing Automation: What is the Difference?
As the market becomes more competitive and technology more advanced each day, businesses are relying more and more on technology to help them optimize their marketing and sales. Full Story: Customer Think
21 Key Marketing Automation Stats For 2019
It’s no secret that marketing automation is taking off in popularity and excitement across marketing teams from all industries. Full Story: G2 (blog)
ANALYTICS & BUSINESS INTELLIGENCE
The Digital Crystal Ball: Three Ways to Use Predictive Analytics at Your Company
The crystal ball – oft spoken of in folkloric terms, but never available when you need it – has entered the realm of possibility. Full Story: MarTech Series
How machine learning is revolutionising market intelligence
The thames seems to draw people who work on intelligence-gathering. The spooks of mi6 are housed in a funky-looking building overlooking the river. Full Story: The Economist
BRANDING AND DESIGN
The uncomfortable truth about brand advertising revealed in upcoming report
Marketers are spending ever-increasing sums on digital advertising in order to increase brand salience and brand affinity, including $30bn spent on the digital video alone in the US this year. Full Story: The Drum
Your Personal Brand Does More Than Sell Your Product. Here’s Why It’s Vital to Business Success
Most entrepreneurs understand the value of branding their business. Having a powerfully branded business adds a tremendous level of worth that clearly transfers into success and competitive advantage. Full Story: Inc.com
VOICE STRATEGIES
Apple, Amazon, and Google form truce on voice tech
A rare détente in the smart speaker turf war has seen the territory’s three main protagonists – Amazon, Google, and Apple – agreeing to work towards a royalty-free connectivity standard to open up the market for smart home gadgets. Full Story: Warc
Surprise: the most unexpected places to find voice assistants
With Christmas just around the corner, the large voice assistant providers – Amazon’s Alexa, Google Assistant, Samsung’s Bixby, Apple’s Siri and Microsoft’s Cortana – are licking their lips at the opportunity to establish themselves in even more homes across a greater number of devices. Full Story: The Drum