By Integrated Marketing Platform | February 19, 2020 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
Ensure The Success Of A Personalized Marketing Strategy With These 11 Expert Tips
Personalized marketing is a crucial way of connecting with customers on a fundamental level. Full Story: Forbes
3 Marketing Tips to Consider in 2020
Marketing is crucial for many reasons, but perhaps most importantly because it helps businesses and brands create and maintain relationships with their audiences. Full Story: Total Retail
Avoid This One Common Mistake When Developing Your Marketing Strategy
When we think about marketing ourselves or our businesses, many tend to build a strategy based on their own behavior or patterns. Full Story: Thrive Global
New Year, New Strategy: 4 Fresh, Creative Marketing Ideas for 2020
With a new year comes new business plans, and since we’re already in 2020 you should be thinking of new and creative marketing strategies to get the results that you deserve. Full Story: VENTS Magazine
Deciding What Marketing Trends To Adopt: 12 Key Criteria
Marketing trends can rise to prominence in the blink of an eye. Sadly, they can also fade into obscurity just as quickly. Full Story: Forbes
10 Awesome Content Marketing Tools That Will Up Your Strategy
Your B2B content strategy is like a machine — it needs regular maintenance to run smoothly. And that’s where content marketing tools come in. Full Story: Business 2 Community
Multicultural Marketing in 2020: Strategy, Best Practices, Campaigns, & Examples
Are you ready to deep-dive into granular consumer segments and outline an effective multicultural marketing strategy? In this article, we discuss: Full Story: MarTech Advisor
Digital marketing best practices for 2020 and beyond
2019 was a year of great challenges and rewards for digital marketers. Full Story: BestTechie
SOCIAL MEDIA
Top Tips for Managing a Social Marketing Strategy
Social media has become a huge thing in the modern world. Just a few years ago, social media management was not considered as important by the mainstream media. Full Story: Adrants
Emerging Social Media Channels & Trends
Social media trends are like friends; they come and go. Full Story: Search Engine Journal
How the Fastest-Growing US Companies Are Using Social Media
The report was based on analysis of the social media accounts of the top 500 companies on the 2019 Inc. 5000 list (a ranking of the fastest-growing privately held companies in the US). Full Story: MarketingProfs.com
How to create engaging social media videos with zero experience (or talent)
In this algorithm-driven age, video is king. Not only does this type of content have the most visibility on your Facebook, Twitter, and Instagram feeds, but users find it really engaging. Full Story: Mashable
SEARCH ENGINE
Where to Start Search Engine Marketing For Your Business
One of the best methods for marketing a business is through traditional advertising, which includes television, radio, print ads, and billboards. Full Story: HR News
3 Ways to Repurpose Blog Content and Increase Traffic
They help you drive traffic to your site, build your brand and give your customers a ton of value. Full Story: Business 2 Community
Tips on How to Stay Ahead of Your Competitors
As every other business seeks to grow its influence online, it becomes more difficult to promote your eCommerce business. Full Story: News Parents
5 Reasons Why Your Website is Slow?
Having a slow running website is a nightmare because it can put potential customers off of buying through your site or readers from viewing your articles and information. Full Story: Hotel News Resource
MOBILE MARKETING
A Mobile-First Strategy Is The Secret To Realizing The Promise Of Your Digital Investments
Three years ago we acquired a native mobile AI solution company named Abbi.io, an up-and-coming startup in the mobile AI field with a great team. Full Story: Forbes
Mobile accounts for 65% of all ecommerce traffic – so why are mobile sales still lagging?
The majority of traffic for retail websites now comes from smartphones, though there still remains a gap between mobile traffic and sales. Full Story: The Drum
Microsoft’s new Office app arrives on iOS and Android with mobile-friendly features
Microsoft is releasing its new unified Office app for iOS and Android today, which combines Word, Excel, and PowerPoint into a single application. Full Story: The Verge
Getting the message: how mobile messaging turns promotions into transactions
Consumers have become blind to online advertising. And who can blame them? Full Story: The Drum
DIGITAL SIGNAGE/ SCREEN MEDIA
How to form a data-driven digital transformation strategy
What should organizations consider when building an effective digital transformation strategy? Full Story: ITProPortal
The commission‘s digital strategy: More competition, less emissions
The document states that “businesses need a framework that allows them to start up, scale up, pool and use data, to innovate and compete or cooperate on fair terms”. Full Story: EURACTIV
EMAIL MARKETING
Your 5-Step Guide to Nonprofit Email Marketing
Next time you want to know how many people in a room volunteer for a nonprofit organization, just stand on the nearest chair and announce that you are a nonprofit marketing and fund development professional. Full Story: Business 2 Community
Reasons Why Email Marketing Is More Effective Than Social Media Marketing In 2020
The biggest downside of social media marketing is the immense difficulty that comes with proving you are getting a good return on your investment. Full Story: NuWire Investor
E-COMMERCE
5 Tools Every E-Commerce Marketer Should Have in 2020
You need to constantly work on improvements and upgrades to make your e-commerce business to stand a chance. Full Story: MarTech Series
8 questions to ask before replatforming your ecommerce ecosystem
The initial three questions focus on determining where your company stands right now in term customer expectations and your current CX capabilities. Full Story: ClickZ
PUBLIC RELATIONS
Four ways to use public relations in the CSR space
Corporate social responsibility (CSR) is important for any business. And what better way to spearhead CSR campaigns than through public relations methods? Full Story: Media Update
Getting Sued? Three PR Strategies To Consider
Litigation between companies occurs regularly in today’s litigious business environment. Full Story: Forbes
MARKET RESEARCH
Mobile app with market research
Cargill launched its Market Intelligence mobile app, known as MiApp, in North America late last year. Full Story: Baking Business
Best Market Research on Industrial Robotics Market
Industrial Robotics Market size was valued at over USD 35 billion with a global shipment of over 290 thousand units in 2016. Full Story: News Parents
WEB DEVELOPMENT
20 Incredible B2B Web Designs (+ Elements to Woo Your Audience)
With technology being where it is today, it’s safe to say that for most consumers a website is their first form of interaction with a company. Full Story: Business 2 Community
12 of the Most Important Web Design Trends In 2020
It should come as no surprise that every year brings back trends we’ve seen before and introduces new trends that completely change the way websites are designed. Full Story: Business 2 Community
MARKETING AUTOMATION
Why Is Marketing Automation Maturity Still Woeful?
Almost 5 years ago, our agency conducted a survey to determine whether B2B companies were getting maximum value from their investment in marketing automation. Full Story: Customer Think
4 marketing automation tools to help small and mid-size businesses
Growing pains are part of the deal, of course, but miring yourself in tech details eats up time and money—and often your patience. Full Story: PR Daily
ANALYTICS & BUSINESS INTELLIGENCE
Five Business Intelligence Trends of 2020
The Business Intelligence industry has seen a tremendous transformation in the last decade. Full Story: Toolbox
BI Providers Integrate Machine Learning into Business Processes
Incorporating machine learning capabilities into BI solutions will bring sophisticated analytics to more people, groups, and business units. Full Story: RTInsights
BRANDING AND DESIGN
The Importance Of Brand In The Digital Space
For many companies, their brand is at the core of everything they do. Full Story: Forbes
Which Comes First: The Brand Or The Influencer?
Consider this “chicken and egg” debate: can a brand help build an influencer as much as the influencer builds a brand? Full Story: Forbes
VOICE STRATEGIES
Voice search advertising: Tapping the next billion globally
What’s the big deal about voice search? As we start in 2020, we begin to ask what’s next! In many ways, 2019 was about the evolution of voice and the ecosystem around it. Full Story: CIOL
From Typing To Talking: How Voice Is Changing Search
For years, the search engine result pages (SERPs) we knew provided 10 results with blue titles and green URLs. Full Story: Forbes