By Integrated Marketing Platform | March 09, 2020 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
The Current Health Of Marketing Strategy
Like virtually every other aspect of marketing, the tentacles of digital have burrowed into marketing strategy. Full Story: Forbes
13 Techniques To Make Your Business Feel More ‘Local’
A business that remembers its local roots has a particular identity that can become part of its brand engineering. Full Story: Forbes
Why long-tail keywords are the best strategy for your Content Marketing plan
Content Marketing and SEO go hand in hand for any platform. One simply cannot exist without the other even if the website’s authority has surpassed all expectations. Full Story: Best in Australia
The top 5 video marketing statistics every business should know in the new decade
As the last year and decade drew to a close, the importance of video in everything increased. Full Story: Anthill online
Four Methods To Measure Marketing Impact
To gain a deeper understanding of marketing’s impact, Gartner research shows there are four distinct methods that marketers can employ to gain deeper insights. Full Story: Which-50
Are Pitch Letters The Cinderella Of Content Marketing?
Most marketing content is distributed through pull tactics, in which blog posts, social media posts, press releases, etc., expose information indirectly to a large audience. Full Story: Forbes
Conversational Marketing Top Trends for 2020
Today, customers are equipped with information at their fingertips. Full Story: Business 2 Community
Marketing in a New Decade: What’s New for Consumer Brands in 2020?
The rapid — and very short-term — growth of emerging brands thanks to their Instagram and YouTube strategies fascinated 2019’s consumer market. Full Story: Business 2 Community
SOCIAL MEDIA
Using Emojis in Social Media Marketing
Emojis have become a common element in modern communication, with research showing that some 92% of people have used, and/or regularly use, emojis in their messaging. Full Story: Social Media Today
Eight Ways To Build An Empowered Customer Community
Many companies have had to reinvent themselves and especially their customer interactions in order to stay in business. Full Story: Forbes
Do I Have to Be on Social Media?
After all these years, I still remind people that to think of LinkedIn as social media is just plain wrong. Full Story: Business 2 Community
10 Marketing Channels for the Online Marketer
With the rising technological advances available to marketers, it’s easier to connect with your audiences than it was ten years ago. Full Story: socPub
SEARCH ENGINE
Four Tactics To Improve Your Conversions In 2020
Are sales dropping in recent quarters? It sounds like it’s time to take a look at the health of your conversion rates. Full Story: Forbes
13 stories of women who are shaping the SEO field
If you’re just starting to pave your way in SEO, read these empowering stories to learn what women love about SEO. Full Story: Search Engine Land
How to grow your small business with SEO in 2020
If you would like to grow your business faster than you once thought possible, consider the benefits of search engine optimization. Full Story: London Loves Business
Your business is ranking well in Google Search, the traffic is coming in and you’re converting a healthy number of visitors into customers. Full Story: The Drum
MOBILE MARKETING
Marketers look to reap benefits of Apple’s new push notification ad rules
Apple updated its App Store guidelines earlier this month to allow app publishers to send ads and promotions in push notifications to users who have explicitly opted in to receive them. Full Story: Digiday
Could mobile operators beat big tech at the data-driven marketing game?
Telecoms operators could compete effectively with big tech in the space of people-based, data-driven targeted marketing. Full Story: Business Day
10 Ways to Evaluate Text Message Marketing Solutions for Retailers
With so many product options available, it’s easy to be overwhelmed. On the surface, these options may look alike, but when you take a closer look, you’ll find some key differences. Full Story: Grit Daily
Bring Success to Your Business with a Profitable Mobile App
Today mobile apps are the best way to serve customer’s needs in day to day tasks. In the current market, your presence of mobile apps guarantees to contribute in creating brand recognition. Full Story: WhaTech
DIGITAL SIGNAGE/ SCREEN MEDIA
DOOH vs. OOH: How the shift will impact messaging, targeting and purchasing
Digital Out-of-Home (DOOH) is one of the fastest growing marketing strategies out there. Full Story: ClickZ
It may be one of the oldest advertising mediums, but out-of-home (OOH) advertising appears more popular than ever. Full Story: Raconteur
EMAIL MARKETING
11 Great Tips To Craft Better Emails
While a lot of online marketers have described email marketing as dead, nothing could be further from the truth. Full Story: Forbes
5 Killer Lead Magnet Ideas to Get More Email Subscribers
A lead magnet is a piece of content that provides value for people in exchange for their contact information. Full Story: Business 2 Community
E-COMMERCE
3 SEO Lessons from Amazon for Ecommerce Product Pages
Product detail pages on Amazon rank for roughly 34 million keywords in Google in the U.S. Full Story: Practical Ecommerce
3 Tech Trends Every E-Commerce Brand Needs to Watch in 2020
A personalized, frictionless shopping experience is the goal. Here are a few technology trends that may help your brand achieve that. Full Story: Inc.com
PUBLIC RELATIONS
101 Public Relations Strategies, Tips and Examples
Public Relations (PR) helps build and maintain positive public image of your business to the public. Full Story: Small Business Trends
Blockchain PR – The Complete Guide (2020)
Finding the right blockchain PR Agency to promote your blockchain project or protocol is not easy. Full Story: ChainBits
MARKET RESEARCH
“Agriculture Drones Market 2020” report share informative data figures as well as important insights regarding some of the market component which is considered to be future course architects for the market. Full Story: News Times
Supervisory Control and Data Acquisition (SCADA) Market to Reach $41.6 Billion by 2023
According to the report published by Allied Market Research, the global SCADA market garnered $29.3 billion in 2017 and is projected to reach $41.6 billion until 2023, registering a CAGR of 6.0% through 2023. Full Story: GlobeNewswire
WEB DEVELOPMENT
The Most Common Mistakes When Creating a Business Website
Creating a website can be a daunting task—challenging to be sure for any business owner irrespective of their industry. Full Story: News & Features
How Much Does it Cost to Build a Cashback Website?
People are asking a leading question when it comes to building a cashback website is, “How Much does it cost to build a Cashback Website?” Full Story: WhaTech
MARKETING AUTOMATION
AI and Automation in the Workplace
Automation is key in the workplace, particularly for streamlining processes and improving efficiency. Full Story: Electropages
Machine Learning is Your Secret Weapon for Customer Acquisition
If you’re looking for a strategy to get ahead when it comes to customer acquisition, machine learning can be your secret weapon. Full Story: MarTech Series
ANALYTICS & BUSINESS INTELLIGENCE
What Does A Great Business Intelligence Strategy Actually Look Like?
Without the right staff, a great business intelligence strategy may look good on paper but will collapse when launched. Full Story: Forbes
4 ways to fine-tune your AI and machine learning deployments
Life cycle management of artificial intelligence and machine learning initiatives is vital in order to rapidly deploy projects with up-to-date and relevant data. Full Story: TechRepublic
BRANDING AND DESIGN
How This Top Marketer Utilizes These 3 Core Branding Principles To Drive Consumer Engagement
The concept of branding dates back to close to 5,000 years ago when Egyptians branded their livestock. Throughout each century, the strategy of branding has evolved. Full Story: Forbes
The Secret To Building A Strong Brand
Brands operate at an enterprise level, so efforts to rebrand require an integrated approach, grounded in research and executed across the entire organization. Full Story: Forbes
VOICE STRATEGIES
Voice Search Unpacked: Everything Brands Need to Know to Compete in 2020
2020 marks a turning point in how content is being discovered: The number of digital assistant users in the United States now tops one-third of the population, and the number of voice-enabled devices per household continues to multiply. Full Story: Skyword
Google Assistant For Android Can Read Online Content Aloud!
Google Assistant is all about making things convenient for users. In a recent development, the voice-based virtual assistant has come up with a new feature, which has made it easier for users who want to read online content. Full Story: Gizbot