By Integrated Marketing Platform | April 20, 2020 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
Adapt To The New Normal- Important Online Marketing Strategies To Strike The Right Goal
With Covid-19, Life has certainly gotten complicated over the past few weeks, hasn’t it? Full Story: Elemental
Reaching Customers Through Video During Times Of Crisis
Global disruption and unexpected circumstances can lead to the uncertainty of when things will be “normal” again. Full Story: Forbes
The key to boosting ROI in B2B marketing is relevance
As we adjust to delivering uplifted results from digital channels and divert more budget to driving quality traffic — instantly engaging each website visitor is more important now than ever. Full Story: Econsultancy
Three Effective Ways to Stay Agile and Relevant in Trying Times
Brands and the marketing (and other) teams that shepherd them are wondering how to adapt and react during these extraordinary times. Full Story: MarketingProfs.com
4 Marketing Strategies for the COVID-19 Crisis
From connecting in our relationships to running our small businesses, COVID-19 has transformed the way we live, work and socialize. Full Story: Business 2 Community
Reputation marketing is the promotion, monitoring, and acquisition of positive brand content, such as reviews, social media comments, online forums, and traditional press. Full Story: Business 2 Community
Best AI Tools for Content Marketing Strategy
Content strategy is where you get stuck. It is an art as well as a science. Full Story: NewsPatrolling
The 3 Marketing Trends You Need To Follow Today
Let’s start off by clarifying that there’s no fixed formula to achieving marketing success. Full Story: fingerlakes1.com
SOCIAL MEDIA
How Social Media Can Impact Your SEO In 2020
As we get further into 2020, the ties between social media and search engine optimization (SEO) remain vague at best. Full Story: Forbes
10 Creative Methods Of Leveraging Customer Reviews On Social Media
For a long time, getting consumer feedback was a challenging process. Full Story: Forbes
The Social Media Shame Machine Is In Overdrive Right Now
Because we know so little — and have so little faith in our leaders — we are scrambling for some sense of order. Full Story: BuzzFeed News
How Social Media Will Make The Next Recession Different For Your Career
What we have learned from past major disruptions in the market is that where there is recession, there is opportunity. Full Story: Forbes
SEARCH ENGINE
There’s an old saying, “You don’t know what you don’t know.” I’ve noticed that for many people, this applies to search engine optimization. Full Story: Forbes
How to Grow Your SEO during COVID-19
Don’t stop optimizing for organic search. Search engine optimization (SEO) is one of the few low-cost marketing efforts available when businesses need to cut costs. Full Story: JumpFly
How To Leverage Your SEO Rankings To Expand Internationally
In a lot of ways, the landscape of search engine optimization (SEO) has changed immeasurably over the last 10 years. Full Story: Forbes
5 Steps To Build Strong SEO Strategy During COVID 19
COVID 19 devastated the economy and this crisis has affected the search behaviour to unbelievable extent. It has affected the budget and consumer mobility. Full Story: Elemental
MOBILE MARKETING
The impact of 5G on digital marketing
Excitement around the next generation of internet connectivity is mounting, as it promises to revolutionise the way we interact with the world. Full Story: Say Communications
Mandatory code will force social and search platforms to share Australian ad revenues
The code was intended to require the companies to negotiate in good faith on how to pay news media for use of their content; Full Story: MobileMarketing Magazine
More Than 40% of Mobile Gamers Have Paid For Bots To Help Them Win, Says Adjust
Growth in mobile gaming is exploding, more so than ever since the outbreak of COVID-19 virus. Full Story: MarTech Series
How to Improve Your Mobile Marketing Strategy for Explosive Growth
It’s our job as business owners and marketers to reach consumers across all platforms and on all devices. Full Story: Business 2 Community
DIGITAL SIGNAGE/ SCREEN MEDIA
How can digital signage help retailers?
In the past, many predicted that online stores such as Amazon would be the death of physical retailers. Full Story: Retail Customer Experience
3 ways retailers can stay afloat with digital signage during COVID-19 outbreak
As the coronavirus pandemic continues to sweep across the country, and as politicians pass measures to attempt to control it, many retailers are in an awkward situation. Full Story: Retail Customer Experience
EMAIL MARKETING
Why email became the perfect platform for the COVID-19 moment
If anyone ever needed proof that email isn’t dead, the COVID-19 crisis has provided it in spades. As companies around the globe became aware that the crisis would have an impact on their operations, customer communication became a higher priority than ever before. Full Story: Memeburn
Top 5 tips: How publishers can grow their email marketing list
Email newsletters are still a powerful marketing tool, with publishers seeing a higher engagement rate from subscribers than social media fans. Full Story: Netimperative
E-COMMERCE
Limiting eCommerce disruptions in times of crisis
How can companies limit the disruption caused by eCommerce? Full Story: ITProPortal
3 Benefits for eCommerce Store Owners to Try Dropshipping
Just about anyone can create their own eCommerce website. This path to becoming a business owner presents fewer barriers than trying to build and operate a physical store. Full Story: IMC Grupo
PUBLIC RELATIONS
A great PR brief is not about what you want
Marketers are under increasing pressure as the world struggles to adapt and ride out the economic impacts of COVID-19. Full Story: Marketing magazine
Common PR Mistakes That Startups Make, And How To Avoid Them
The goal of your PR strategy is to position your brand and portray it in the best possible light. Full Story: Forbes
MARKET RESEARCH
Coronavirus Impact: what the market research says
The cosmetics and personal care industry has already been deeply affected by the Coronavirus crisis. To help guide the beauty industry through this predicament, market research firms are circulating newly updated data and insights. Full Story: CosmeticsDesign.com
Using Market Research to Skyrocket Your Brand Resonance
Identifying and implementing a suitable brand for your business can be oftentimes difficult but not impossible. Full Story: Qrius
WEB DEVELOPMENT
Outsourcing Web Development – Tips for Successful Cooperation
Building a website can become an ordeal for an experienced entrepreneur, let alone a beginner businessman aiming to get their startup off the ground. Full Story: Santa Clarita Valley Signal
A Foresight into Better Web design Through AI
The technological advancements have radically altered our lives. Full Story: Eyetrodigital
MARKETING AUTOMATION
Implementing AI Against COVID-19
In the last few years, technological advancements have given birth to AI, machine learning and a whole new range of capabilities in the tech world. Full Story: Elemental
8 Stats to Show You Why Your Business Needs Marketing Automation
Marketing automation is the new buzz word that is driving small business and mid-sized business marketing efforts all over the digital world. Full Story: Demotix.com
ANALYTICS & BUSINESS INTELLIGENCE
UNCOVERING ENTERPRISE DARK DATA FOR SUCCESSFUL BUSINESS INTELLIGENCE
Dark Data refers to the data that the enterprise collects through different internal processes, but which are not used by the business as inputs into their analytics models. Full Story: Analytics India Magazine
Using Analytics to Better Understand and Serve Customers
When faced with tough decisions, conventional wisdom tells people to go with their gut instinct. Full Story: BusinessMole
BRANDING AND DESIGN
The power of branding in the produce category
To truly understand the power of branding in fresh produce, it’s important to first differentiate between true brands and shipper labels, said Dennis Christou, vice president of marketing for Coral Gables, Fla.-based Del Monte Fresh Produce. Full Story: Supermarket Perimeter
Evolutionary Branding: A Survival Guide For Small Businesses, Startups And Nonprofits
At the time of this writing, a great many businesses have gotten hit by a “black swan event.” Full Story: Forbes
VOICE STRATEGIES
Apple is Developing Siri-Integrated Modular Headphones: Report
Apple is working on modular headphones integrated with Siri, according to a Bloomberg report. The company started developing the headphones two years ago before delays pushed them back to this year. Full Story: Voicebot.ai
Voice Technology Is in Demand — and Social Distancing Could Accelerate Its Adoption
In this new era of social distancing and no-touch technology, the concept of voice-activated commerce is becoming increasingly attractive. Full Story: BRINK