By Integrated Marketing Platform | May 25, 2020 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
3 Things you Need to Know About Traditional Marketing Strategies
While some brands focus solely on digital marketing, the most successful businesses realize the importance of diversifying their marketing activity through a combination of digital and traditional marketing strategies. Full Story: Business 2 Community
Seven essential post COVID-19 digital marketing tips
Many businesses across the globe are experiencing some unexpected and unplanned downtime as customers have been asked to stay away during the coronavirus pandemic. Full Story: The CEO Magazine
The Secrets to Gaining Customers for Life
Resting on your laurels can be a costly mistake for a business owner. Full Story: FenderBender
Accenture Insights On How COVID-19 Impacts Marketing Strategy
What can the strategic marketer do to remain relevant? Full Story: Forbes
How to adapt to an online-first marketing strategy
Many companies have recently been seeking to move their marketing efforts online. Full Story: MintTwist Blog
HOW TO ADAPT YOUR MARKETING STRATEGY DURING THE CORONAVIRUS PANDEMIC
It’s been several months since coronavirus came along and turned everything upside down. Full Story: BBN Times
How to Write a Marketing Strategy in a Business Plan
A business plan provides important information to a potential lender as well as to the business’ management team. One of the key components of such a plan is to determine who or what is the company’s target market. Full Story: Atlanta Small Business Network
Five Steps To Reinvent Your Marketing Strategies To Build Back Better After Covid 19 Pandemic
The past ninety (90) days or nine (9) weeks or three (3) months has been tumultuous beyond everyone’s standard and imaginations. Full Story: Modern Ghana
SOCIAL MEDIA
4 Top Social Media Marketing Strategies to Drive Your Brand
In the entire realm of digital marketing, social media marketing strategies have exploded as one of the most popular methods of sharing information and offers with your audience on the Internet today. Full Story: Business 2 Community
New Social Media App Iris Predicts Mutual Attraction Via Artificial Intel
This scribe once had a friend out in Los Angeles who invented his own system for predicting which men and women would work out together as a couple. Full Story: Forbes
You are what you post: The importance of social media etiquette
What you post on your social media accounts can be a double-edged sword. Here’s how to steer clear from any backlash. Full Story: The South African
Top social media tips to boost engagement for small businesses
The way businesses and brands connect with their customers has been transformed by social media. Full Story: Business Matters
SEARCH ENGINE
Traditional versus enterprise SEO
Enterprise search engine optimisation (SEO) is a tool that can help large businesses increase revenue and drive more traffic to their sites. Full Story: Media Update
Successfully marketing a website can be a tricky endeavor. That is why Search Engine Optimization (SEO) tools are available to give websites greater visibility. Full Story: ProgrammableWeb
How Search Engine Algorithms Work: Everything You Need to Know
A search algorithm is a massive collection of other algorithms, each with its own purpose and task. Here’s how it all works. Full Story: Search Engine Journal
Google’s John Mueller: Don’t Create a Sitemap Manually
Sitemaps for large websites should not be created manually, says Google Webmaster Trends Analyst John Mueller. Full Story: Search Engine Journal
MOBILE MARKETING
Covid-19 drives up global mobile app data consumption
The Covid-19 pandemic has resulted in a monumental increase in mobile app downloads across the globe, which amounts to 596 petabytes. Full Story: Techradar
How Easy is IT to Build WooCommerce Mobile App?
If you’re a WooCommerce store owner and want native shopping apps for the same, this press release is going to be a great help. Full Story: WhaTech
How to Reach Success as a Healthcare Mobile App?
The healthcare sector has undergone a lot of transformations with the advent of the internet and the impeccable innovations. Full Story: The Union Journal
Mobile Data in the US is 4th Most Expensive in the World
Think the cost of mobile data is a bit high here in the US? Full Story: Small Business Trends
DIGITAL SIGNAGE/ SCREEN MEDIA
The world is now talking about DOOH
There is a saying “Crisis breeds opportunity”. The actions of the last eight weeks have set into motion an unstoppable chain of events transforming our lives, our markets and our world. Full Story: Exchange4Media
Ambient DOOH will be a key point of communication post lockdown: Industry experts
As the lockdown regulations begin to slowly fade, staying indoors will still be the norm. Full Story: Exchange4Media
EMAIL MARKETING
The Secrets Behind a Successful Email Marketing Campaign
In an uncertain world, how do marketers help their businesses not only survive, but thrive? Full Story: Patch.com
The Best Email Marketing Practices During a Crisis
Raise your hand if your inbox was recently flooded with emails from brands you hadn’t heard from in years. Full Story: Customer Think
E-COMMERCE
How to Drive Traffic to Your Online Store
Whether you are the owner of a new eCommerce website or your online store has been around for a long time, an additional boost for increasing traffic can be the key to getting more customers to purchase your products. Full Story: Techstory
8 Ecommerce Marketing Trends for 2020
E-commerce is taking over the conventional drudgery of the brick-and-mortar stores just like any other trend with profound impact. Full Story: Business 2 Community
PUBLIC RELATIONS
A public relations strategy is critical now more than ever
The Covid-19 pandemic has shaken international commerce in ways we could never have anticipated before the virus took hold. Full Story: Wamda
2020 will see PR get dragged into creative PR
The PR landscape has changed dramatically over the last couple of months. Full Story: Media Update
MARKET RESEARCH
Market Survey: Best and Worst Tech Vendors Helping IT Through COVID-19 Crisis
COVID-19 has created unprecedented disruptions in business as usual and IT has been one of the most heavily impacted organizations. Full Story: Customer Think
COVID-19: Potential impact on Platform Ladder Market – Survey on Future Scope by 2027
The research study presented in this report offers complete and intelligent analysis of the competition, segmentation, dynamics, and geographical advancement of the Global Platform Ladder Market. Full Story: News Distinct
WEB DEVELOPMENT
3 Tips to Master a Minimalist Web Design
Choosing a minimalistic approach for your company’s web design? Full Story: Search Engine Journal
How web design companies can improve your website
For every modern business, it’s mandatory to have a website because they are integral to its business operations and brand awareness. Full Story: The Upcoming
MARKETING AUTOMATION
Reality Check: The Benefits of Artificial Intelligence
Gartner believes Artificial Intelligence (AI) security will be a top strategic technology trend in 2020, and that enterprises must gain awareness of AI’s impact on the security space. Full Story: AiThority
How Sales Leaders can Optimize Their Pipelines to Keep Sellers Motivated Amid Disruption
As businesses close the books on a tumultuous quarter, sales organizations are under increasing pressure to deliver on revenue commitments for the remainder of the year. Full Story: MarTech Series
ANALYTICS & BUSINESS INTELLIGENCE
Trusted Business Insights answers what are the scenarios for growth and recovery and whether there will be any lasting structural impact from the unfolding crisis for the Business Intelligence Software market. Full Story: 3rd Watch News
CLOUD BUSINESS INTELLIGENCE: A POWERFUL BLEND FOR 2020
Businesses of all sizes need to upgrade their business procedures and take vital choices to higher levels of value. Full Story: Analytics Insight
BRANDING AND DESIGN
Why Tokyo 2020 Branding Is the Right Decision for the 2021 Olympics
For millions of athletes, sponsors, fans, and indeed all of humanity, the cancellation of Tokyo 2020 was a necessary disappointment. Full Story: MarTech Series
16 Tips For Branding In A Time Of Crisis
When an economy is going through a time of crisis, marketing is the first department to take a hit. Full Story: Forbes
VOICE STRATEGIES
The Voice of Our Generation: The Rising Popularity Of Voice Assistant Devices In The Home And Beyond
Voice recognition technology is one of the most exciting innovations on the market right now. Full Story: Backend News
Google Launches New Voice Assistant and App to Teach Kids to Read
Google has debuted a kid-focused voice assistant named Diya as part of its new educational app for Android called Read Along. Full Story: Voicebot.ai