By Integrated Marketing Platform | June 03, 2020 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
13 Top Tips For Creating An Effective Account-Based Marketing Strategy
Account-based marketing (ABM) has been around for a long time but has fallen out of favor within the industry lately. Full Story: Forbes
Why Your Business Needs a Content Marketing Strategy Now
The advice once given to salespeople to “sell, sell, sell” may seem a little old-fashioned in the light of contemporary marketing philosophy. Full Story: Atlanta Small Business Network
Inside Dell’s Marketing Strategy
For many tech brands the target is fairly narrow. At Dell, the opposite holds true. Full Story: Forbes
5 Marketing Strategies for Promoting your Online Business
Congratulations on building the website for your online business. Full Story: Business 2 Community
4 Programs to Help You Retain Your Customers
There are key areas that contribute to increased revenue. Each of these customer-focused areas are important for business growth and need to be developed when creating and implementing a solid marketing strategy. Full Story: Printing Impressions
Let’s talk: The best marketing methods for businesses
Marketing is a huge topic in itself and the question on every business leader’s and business owner’s mind is ‘What is the best marketing strategy for me/ us?” Full Story: DynamicBusiness
Five Tips For Creating A Content Marketing Strategy In 2020
Brands must be increasingly smart in creating strategies that not only maintain the loyalty of their existing customers, but also help them attract new ones. Full Story: Forbes
5 Content Marketing Action Items During a Pandemic
Modify your content marketing action plan by seeing it through the COVID-19 prism. Here are five thing you can do to keep your content efforts going. Full Story: Search Engine Journal
SOCIAL MEDIA
Five Social Media Strategies Your Brand Shouldn’t Live Without
There’s no doubt that social media has its entertaining, engaging and even informative sides. Full Story: Forbes
5 Mistakes You Might Be Making in Social Media Marketing
Social media is one of the best ways to market your business, no matter what industry you belong to. Full Story: Multichannel Merchant
5 Effortless Tips to Create a Hashtag Strategy for Social Media
Hashtags are a permanent staple for social media users. Full Story: Business 2 Community
How to Engage With Your Audience on Reddit
Reddit is a massive social media platform that largely gets underutilized by marketers. Full Story: CMSWire
SEARCH ENGINE
Top 25 SEO Writing Tools to Earn More Traffic From Google
Want to start creating content that ranks? Here are 25 SEO writing tools that will help you write better content for your audience and search engines. Full Story: Search Engine Journal
4 Ways SEO can Lead Business Growth During the COVID-19 Pandemic
Businesses are getting killed out there and there isn’t a lot we can do to avoid this avalanche. Full Story: Business 2 Community
Entering The World Of SEO, You Need To Focus On These Tactics
As an SEO tenderfoot, it can feel like you have a colossal add up to learn, particularly when Google’s calculation utilizes more than 200 positioning variables to the rank. Full Story: Programming Insider
4 Key SEO Considerations When Rebranding & Changing Domains
Doing a rebrand and changing your domain soon? Here are the top four things to consider to ensure an SEO-friendly rebranding and domain migration. Full Story: Search Engine Journal
MOBILE MARKETING
5 Emerging Trends for Mobile App Development
Mobile app development is rapidly evolving under the influence of the market, new technologies, and innovations. Full Story: Space Daily
Watchful is a mobile product intelligence startup that surfaces unreleased features
Meet Watchful, a Tel Aviv-based startup coming out of stealth that wants to help you learn more about what your competitors are doing when it comes to mobile app development. Full Story: TechCrunch
What Does 5G Mean for Mobile App Developers?
5G is a new mobile network infrastructure that could completely change how mobile networks operate. Full Story: TechBullion
Apple And Google Partner On Mobile App That Traces COVID-19 Exposure
Apple and Google operating systems are used in 99% of the world’s smartphones. Full Story: ClickLancashire
DIGITAL SIGNAGE/ SCREEN MEDIA
How Digital Signage Helps Businesses Adapt to the “New Normal”
There is no question that businesses are feeling the effects of the COVID-19 pandemic. Over the last few months, brands and consumers have had to adapt to change quicker than at any time in recent history. Full Story: Digital Signage Connection
How kiosks help define the ‘new normal’ against COVID-19
We might be living in the biggest economic downswing since the Great Depression, but you wouldn’t know it from all of the activity taking place at self-service equipment manufacturers. Full Story: Digital Signage Today
EMAIL MARKETING
7 Email Marketing Best Practices That Will Increase Your ROI
As an outreach channel, email marketing offers a great opportunity to connect with your audience, nurture leads and meet prospects at a critical point in the buyer’s journey. Full Story: Business 2 Community
Why Does Your Business Need Email Marketing?
In 2020, every business is navigating the clouds of covid-19 among a host of other issues to kick-start operations, and drive growth. Full Story: NewsGram
E-COMMERCE
Securing Your Ecommerce Store During COVID-19
Only last year, a study found that the number of malware-affected Magento 2 stores doubled monthly for three consecutive months. Full Story: Multichannel Merchant
How Can Cryptocurrency Impact eCommerce
The way we do business has been transformed over the last few years. Full Story: The Blockchain Land
PUBLIC RELATIONS
Three steps to creating a winning PR sponsorship proposal
As a PR pro, part of your job entails creating proposals that can secure sponsorship for businesses and organisations. Full Story: Media Update
7 Tips to Maximize Your AV Budget When Events Return
As live events return, they will look very different and require a variety of modifications from planners, venues and audiovisual providers. Full Story: PR.com
MARKET RESEARCH
Alternative Fuel Market Research, Key Players, Trade Segments and Forecasts to 2020
The Alternative Fuel market report [6 Years Forecast 2020-2026] focuses on the COVID-19 Outbreak Impact analysis of key points influencing the growth of the market. Full Story: 3rd Watch News
Big Business Must Lead the Way as part of a Post-Covid Green Recovery
Jane Wood, BT Group Director for Scotland, says a truly green recovery will require a joint effort from government, business and society to overcome the challenge of transitioning to a low-carbon economy. Full Story: DIGIT.FYI
WEB DEVELOPMENT
Why are web development companies so popular these days?
This post will introduce you to the reasons behind the popularity of web development companies. Full Story: WhaTech
5 Services That Agencies Can Resell to Their Clients
Reselling a service is an excellent way for marketing agencies to generate considerable revenue without pouring all of their resources into a particular kind of service. Full Story: Business 2 Community
MARKETING AUTOMATION
Marketing Automation Among Top Four Investment Priorities for Digital Solutions
Frost & Sullivan’s Post-pandemic Growth Opportunity Analysis of the Marketing Automation Solutions Market forecasts how the marketing automation solutions (MAS)market is expected to perform from 2020 to 2025 under two likely scenarios. Full Story: MarTech Series
AI marketing and business growth
Marketers must understand the modern-day funnel and flywheel approach to properly leverage AI. Full Story: ClickZ
ANALYTICS & BUSINESS INTELLIGENCE
Essential marketing during Covid-19
Since the outbreak of Covid-19 and the introduction of lockdown, only essential businesses have been able to operate under certain guidelines and only at certain times. Full Story: Bizcommunity.com
What You Need To Know About BI In 2020
32% of R&D teams regularly use four or more BI tools to do their work, leading all departments in 2020. Full Story: Forbes
BRANDING AND DESIGN
How to make your brand stand out in uncertain times
Marketing, communications and customer engagement could all help increase your share in the market and boost your brand for the future. Full Story: Speciality Food
What is the best type of video content for your brand?
Video content is currently all the rage, due to the rising consumer interest in video as a medium. Full Story: Media Update
VOICE STRATEGIES
Samsung Will Add the Bixby Voice Assistant to Older Galaxy Smartphones
Samsung will bring its Bixby voice assistant to older Galaxy smartphones, according to a response from the company on its forum. Full Story: Voicebot.ai
BBC releases its own ‘Beeb’ voice assistant in beta
The BBC’s in-house voice assistant, ‘Beeb,’ has been released in beta, allowing Windows Insiders in the UK to test the software on Windows 10, the UK broadcaster announced today. Full Story: The Verge