By Integrated Marketing Platform | July 22, 2020 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
How Big Lots Is Tuning Up Its Marketing Strategy
With 1,401 stores in 47 states, discount retailer Big Lots is advancing through the pandemic reporting both sales and margin growth. Full Story: Forbes
How video is driving marketing growth for businesses post Covid-19
Ever since the Covid-19 pandemic struck, content consumption metrics by the masses has skyrocketed. Full Story: Cyprus Mail
Five B2B SaaS Marketing Tactics That Most Organizations Overlook
Growth-minded SaaS companies need to find strategic ways to stand out online. Full Story: Forbes
Is Your Leadership Pipeline Ready? Don’t Guess — Test
It’s succession planning time again, and your organization is likely faced with identifying and planning the development of employees who will “one day” replace existing leaders. Full Story: Forbes
How the Digital Age Is Impacting Businesses and Entrepreneurs
Before entry into the digital environment, face-to-face processes were of great interest to companies and enterprises. Full Story: Influencive
Postcards vs. Letters: Which Is the Better Direct Mail Marketing Strategy?
Postcards and letters are two of the most popular direct mail marketing methods, and they both have unique benefits that could help you grow your business. Full Story: Business.com
What Are Some Cost-Effective Marketing Strategies for Small Businesses?
Being a small business owner isn’t about becoming a multi-millionaire. It’s about making a living out of your passion and having complete independence from corporate restrictions. Full Story: SWAAY
Why You Market to People and Not Your Customer Database
We’ve all had this reaction to a spam email that’s missed the mark. Full Story: Customer Think
SOCIAL MEDIA
It’s Time to Defund Social Media
The algorithmically-warped information crisis can’t be fixed with half-measures. Full Story: WIRED
How any business owner can use social media like a BOSS!
Social media. Like it or not, it’s here to stay. In these times of social distancing, social media such as Facebook, Instagram, Pinterest or Tik Tok are even more important than before to the success of your business. Full Story: WOAI
Social Media Addiction More Likely to Appear in Real-Life Bullies
The findings, while hardly surprising, serve to highlight why the internet is so full of trolls. Full Story: Interesting Engineering
Two-thirds of consumers will continue using social media to the same extent post-lockdown
A report published by Influencer and GlobalWebIndex has found that two thirds of consumers think they will use social media to the same extent once restrictions are lifted. Full Story: The Drum
SEARCH ENGINE
You Don’t Have to Code to Be Great at SEO
You can be a great at SEO without coding a single line. And that’s fine. There’s room in SEO for many different types of people. Full Story: Search Engine Journal
Agencies of any type are basically curated collections of consultants with specialized services for hire. Full Story: JumpFly PPC Advertising News
Amazon SEO – How to Rank Higher
Do you know what influences your ranking in Amazon search results and what you can do to obtain a higher position? Full Story: Australian Times
Do Links to Noindex Pages Help SEO?
Learn four possible scenarios involving robots and noindex directives and how exactly they can impact your website’s SEO. Full Story: Search Engine Journal
MOBILE MARKETING
Social Media Selling Gets Boost With Branded Mobile App
Digital commerce solution provider CommentSold said it is expanding the capability of its platform for eligible retail customers that includes a “branded mobile app.” Full Story: Yahoo Finance
Mobile Ad Tech Companies Try To Adapt To Likely Loss Of Apple’s IDFA
Companies that rely on Apple’s proprietary ad ID are seeking solutions for a post-IDFA world. Full Story: AdExchanger
How to follow topics, publications, and locations on Google News using the mobile app or web browser
To follow something on Google News, you can click “Follow” or select the star icon next to a topic, publication, or location. Full Story: Business Insider
Shutterstock teams up with Microsoft on advertising imagery
Shutterstock has entered into a partnership with Microsoft to give brands access to the stock photography company’s library of images for use in ads. Full Story: MobileMarketing Magazine
DIGITAL SIGNAGE/ SCREEN MEDIA
Digital Signage: A Valuable Asset During COVID-19 & Beyond
As the COVID-19 pandemic spread across the U.S., businesses large and small jumped into action to address everything from health precautions to changing hours to new services and product offerings. Full Story: Digital Signage Connection
TouchSource integrates antimicrobial films for touchscreen digital signage, kiosks
TouchSource, a digital signage provider, has introduced its Protect antimicrobial film for its digital directories, digital signage and kiosk touchscreens to block germs. Full Story: Digital Signage Today
EMAIL MARKETING
Tips to Writing Click-Worthy Cold Email Subject Lines
Write emails that improve click-through rates and land more sales. Full Story: TrendinTech
The three worst things about email, and how to fix them
You’ve got (too much) mail! A buzzy new service called Hey isn’t for everyone, but helps us see how we lost control of Gmail, Outlook and Yahoo Mail. Full Story: Washington Post
E-COMMERCE
What COVID-19 Has Taught Us About U.S. Ecommerce Spending
Despite spikes of COVID-19 cases in certain parts of the country, some brick-and-mortar retailers are still in limited reopening mode. Full Story: Multichannel Merchant
If the Black Crowes Adapted to Ecommerce During the Pandemic, So Can You
The band’s manager talks about how he got the brothers Robinson to not only reunite, but make the best of this summer by opening a new digital retail shop. Full Story: Entrepreneur
PUBLIC RELATIONS
Three ways to show you are a trustworthy PR
Trust in PR is a revered asset and a key component to success. As important as it is, it isn’t all that easy to come by. Full Story: Media Update
How The Rising Importance Of Cultural Intelligence Is Impacting PR And Communications
We are living in the era of “intelligence” — from the most recent form, artificial intelligence (AI), to the more “real” intelligence forms underpinning and enabling AI, like business intelligence, emotional intelligence, etc. Full Story: Forbes
MARKET RESEARCH
Demandbase Releases Findings From ABM Market Research Study
Demandbase, the leader in Account-Based Marketing (ABM), announced the results of its 2020 ABM Market Research Study. Full Story: MarTech Series
The robust urbanization which is responsible for the use of video conferencing is driving factor growth. The increased command of high-speed data connectivity among consumers is expected to drive the market economy. Full Story: PRNewswire
WEB DEVELOPMENT
Most Bloggers Loves WordPress But Why?
WordPress has been developed especially for bloggers and created a huge impact on them. Full Story: HostReview.com
New e-commerce platform helps businesses sell more online during COVID-19
Barrie’s Marketplace Solutions Group officially launched on Canada Day. Full Story: BradfordToday
MARKETING AUTOMATION
Who’s who in B2B Marketing Automation: The vendor landscape
Here’s an overview of the recent funding and M&A activity among B2B marketing automation vendors. Full Story: MarTech Today
Could this software help users trust machine learning decisions?
New software developed by BAE Systems could help the Department of Defense build confidence in decisions and intelligence produced by machine learning algorithms, the company claims. Full Story: C4ISRNet
ANALYTICS & BUSINESS INTELLIGENCE
Google Analytics on Android Gets Big 4.0 Update and Analytics Guy is Mad
Google Analytics is an incredibly important tool for every single website owner. Full Story: Droid Life
Top 15 tools for predictive analytics
Predictive analytics tools comb through your data to divine visions of your business future. Here’s an overview of the wide array of options available today. Full Story: CIO
BRANDING AND DESIGN
5 reasons brand suitability is vital
2020 is a risky time to be in the marketing and advertising industry. One wrong move and your entire organization can come crumbling down! Full Story: Augusta Free Press
Unleashing values through brand purpose
What will the future purpose of your retail brand be? And what are the services, experiences and future capabilities that will deliver this? Full Story: The Drum
VOICE STRATEGIES
Salesforce Quietly Shuts Down the Einstein Voice Assistant
Enterprise business software giant Salesforce is shutting down the Einstein Voice Assistant this month, according to the company’s newest release notes. Full Story: Voicebot.ai
Whether it’s Alexa activating your morning routine, Sonos playing your favourite tune, asking your microwave to defrost your meal, or a Smart Bulb to activate your lights, the commands we make are becoming increasingly voice-led. Full Story: SmartCompany.com.au