By Integrated Marketing Platform | September 25, 2020 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
How to Acquire New Clients Using Content Marketing
Content can be one of the most powerful tools in your marketing weapons arsenal. Full Story: Finance Magnates
Building a Better Next Year: Crafting a Marketing Strategy for 2021
If you’re feeling drained or unsure what the next year will bring, try doing something optimistic and strategic. Try working on your 2021 budget. Full Story: Law.com
What Digital Marketing Will Look Like Once The Cookie Is Dead
Then the pandemic reached U.S. shores, and marketing departments around the country shifted their focus to their brands’ short-term survival. Full Story: Forbes
Why Visual Marketing Strategies Matter For Your Business
In the current age of constant distractions and visual stimuli, no business can do effective marketing without adding visual strategies to the mix. Full Story: More About Advertising
How to Synch Marketing and Sales to Achieve Growth
Despite the continued emphasis and variety of approaches to accelerate the business-to-business (B2B) buying cycle, many organizations remain challenged. Full Story: Business 2 Community
Is Your Marketing Budget Under Threat? Here’s What to Tell Stakeholders
Marketing is chronically underappreciated. Full Story: MediaPost Communications
How fake clicks lay waste to digital marketing
ADS go where brands think people will see them. And in the digital world, the more clicks, user activity and downloads that an app registers, the better the chances of a digital ad being seen by the mobile user. Full Story: The Business Times
Influencer marketing ‘has motivated 51% of consumers to make a purchase‘
More than half (51%) of consumers have purchased a product or service based on an influencer endorsement in the past two years. Full Story: Netimperative
SOCIAL MEDIA
Is Social Media Creating Humanoids?
Professor Stephen Hawking gave the cautionary warning above almost six years ago. Full Story: Forbes
Social Media Platforms Must Be Vetted Like Any Other Supplier Risk
From deep fakes to brand impersonations CMOs and enterprise risk leaders must ask themselves this question: Full Story: Which-50
Immunity for social media platforms is challenged
Platforms like Facebook or Twitter or even a dating app aren’t, for the most part, held liable for the terrible things their users might say or do. Full Story: Marketplace.org
Social media COVID-19 crackdowns are censoring the press
I was stunned when a Twitter executive advised us to take down articles about COVID-19 and another article about access to abortions if we wanted to promote our news on the site. Full Story: SciDev.Net
SEARCH ENGINE
Seed Keywords: Sowing The Seeds For Your Website’s SEO Success
Whether your search engine optimization (SEO) strategy succeeds or fails is heavily dependent upon your choice of keywords. Full Story: Forbes
So, you think you’ve mastered SEO, but have you really identified all the necessary elements to find success in search? Full Story: Business 2 Community
Modern SEO Strategy: Effective SEO Tactics To Increase Organic Traffic
The way search engines work is constantly evolving. Algorithms and website crawlers are regularly updated and changed. Full Story: Sakshi English
Bing Improves Key Search Features
Bing is rolling out several updates to improve key search features including autosuggest, people also ask, and intelligent answers. Full Story: Search Engine Journal
MOBILE MARKETING
Top Mobile Marketing Strategies for your Business
Mobile marketing is the next game changer in the martech scape. Learn how it is disrupting the current customer choices. Full Story: Martechcube
Building For The Future: Exploring Mobile App Approaches
In today’s uncertain environment, it’s not unusual for management to feel powerless over factors outside of their control. Full Story: Forbes
Fine-tune your online marketing campaigns with this simple app
hen it comes to growing your business or brand online, using advanced marketing tactics is absolutely essential. Full Story: iMore
A Rise in Mobile Gaming Is Changing Influencer Marketing
A Rise in Mobile Gaming Is Changing Influencer Marketing. Full Story: Adweek
DIGITAL SIGNAGE/ SCREEN MEDIA
Using Digital Signage for Better Safety Communication
Effective safety communication depends on a visible, inclusive safety culture that’s continuously improving. Full Story: Digital Signage Today
Hilite Outdoor intros cartop DOOH network
Hilite Outdoor has launched its cartop DOOH network in Toronto, Canada, with more launches planned for Vancouver and Montreal. Full Story: Digital Signage Today
EMAIL MARKETING
How to bring more value to your email marketing
The continued dominance of email as a marketing channel is elevated further in a time when people are paying more attention to their inbox in real-time than ever before. Full Story: MarTech Today
5 Amazing Email Marketing Stats You Need to See to Believe
Are you thinking about using email marketing to grow your business? If so, you’re not alone. Full Story: Business 2 Community
E-COMMERCE
Learn from Amazon how to serve the consumer, shopper and end-user as one
Offering customers something special in all three phases of the purchasing cycle—before, during and after the sale—is an approach all online retailers can learn from Amazon while developing their own distinctive offers. Full Story: Digital Commerce 360
What Are Some Profitable Ecommerce Ideas?
Ecommerce has seen significant growth in the last few years. The trend will continue to be present in the future, especially after the pandemic. Full Story: Liist Studio
PUBLIC RELATIONS
PR must “rethink media evaluation now”
A new media evaluation agency is urging the PR sector to rethink their approach now “or risk losing budget to other marketing disciplines.” Full Story: Prolific North
5.1 Things PR Pros Need to Know About Embargoes
In the pre-pandemic days, how many times did you come home after a long day as a PR pro and you couldn’t wait to tell your spouse or significant other about an embargo you put on a story? Full Story: PR News – For Smart Communicators
MARKET RESEARCH
72% of Small Business Owners Remain Optimistic About Their Future
It’s been a rough year for business, there’s no doubt about that. The pandemic has taken its toll on small businesses. Full Story: Small Business Trends
Tech adoption: the key to rebuilding small businesses and restarting the economy
For many businesses, working remotely and with reduced staff has been incredibly challenging, but technology has played a fundamental role in allowing work to continue. Full Story: Independent Online
WEB DEVELOPMENT
Top Resources for Learning Web Development in 2020
You know what web development is, right? Full Story: IMC Grupo
Web Development Languages Guide for Non-Web Developers
If you’re new to IT and puzzled over finding a developer who can build a web-based project for your business needs, then keep reading! Full Story: Science Times
MARKETING AUTOMATION
Marketing Automation Platform, Springbot Introduces SMS Marketing
Springbot, a marketing automation platform, adds a new messaging channel and personalization opportunity for retailers with the launch of of Short Message Service (SMS) Marketing. Full Story: Martechcube
Tips to leverage artificial intelligence to boost your brand’s marketing strategies
It is a well-established fact that graphics have a higher recall value as compared to any other medium, and a person watching a video is more likely to retain its contents as compared to someone reading the same content in the text. Full Story: Geospatial World
ANALYTICS & BUSINESS INTELLIGENCE
Enterprise business intelligence is thriving. Here are five trends that will shape its future. Full Story: ZDNet
Decision Intelligence vs. Business Intelligence: What Is Your Company Running On?
All data-driven organizations need robust business intelligence tools to help them transition from running a business on intuition, to running it with intelligence. Full Story: insideBIGDATA
BRANDING AND DESIGN
What Your Fonts Say About Your B2B Brand
In college, I had an amazing typography teacher. Her class was dedicated to teaching us newbie graphic design students about the importance, intricacies, and role of fonts in our world. Full Story: Business 2 Community
Understanding Your Brand’s Health Is The Best Signal Of Marketing Success
The global pandemic has profoundly impeded sales and revenue growth for businesses across the globe — simultaneously, senior executives in nearly all industries have been forced to grapple with budget cuts. Full Story: Forbes
VOICE STRATEGIES
Alexa’s latest upgrades help it listen to multiple people and ask clarifying questions
During Amazon’s event today, the company announced a range of improvements that are coming to Alexa. Full Story: The Verge
Microsoft Cortana — a future-proof virtual assistant ready for work?
Microsoft’s Cortana introduces a new set of services to their “personal productivity assistant”. Full Story: TechHQ