By Integrated Marketing Platform | November 03, 2020 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
How To Increase Your Wholesale Sales: Three Tips
As a wholesale business, you make money when retailers buy your products. Full Story: Forbes
Here’s How to Improve Your Business’s Content Marketing
Content marketing is the only type of marketing that doesn’t cost anything. What’s more? It’s as profitable a marketing strategy as paid search advertising or paid social marketing. Full Story: Entrepreneur
CMWorld 2020 – content marketing is evolving, are you ready?
We’ve been doing some kind of content marketing for years, long before Joe Pulizzi gave it its official name. Full Story: Diginomica
Tracking What Matters: Light A FIRE Under Marketing
Most marketers have sat in meetings, presented with a dashboard full of green, indicating that they have delivered the desired number of marketing qualified leads (MQL). Full Story: Forbes
Four ways a CRM can improve marketing campaign success
Every hour of every day, we bear witness to hundreds of marketing messages. In fact, it has been reported that we are exposed to any number between 4,000 and 10,000 ads each day. Full Story: Customer Think
The Trends That Will Stay With Us And Change Marketing, Even After The Corona Is Gone
The Covid-19 pandemic has abruptly altered consumers’ behaviors and attitudes, upending brands’ marketing strategies and plans. Full Story: Forbes
10 Inspiring Holiday Marketing Campaigns
The 2020 holiday season is upon us. Here is a list of successful marketing campaigns from previous holiday seasons. Full Story: Practical Ecommerce
Pandemic Purchase Patterns Shake Up Holiday Performance Marketing Campaigns
Cardlytics data shows in-store shopping is down, but remains the No. 1 way consumers spend. Full Story: Adweek
SOCIAL MEDIA
The top 10 Social media marketing trends of 2021 predicted by the marketing experts
The year 2020 has been the most unpredictable year of our lives. The coronavirus has badly shaken the earth. Full Story: Digital Information World
4 Steps to Creating a Social Media Schedule
You wouldn’t go on a backpacking trip without a map as a guide, and your social media marketing efforts shouldn’t be any different. Full Story: Business 2 Community
Social media users total 4.14 billion
This figure shows that the total has grown 12.3% in a year, representing over 450 million new users. Full Story: The Star Online
The Best Social Media Platforms for Businesses in 2021
Using social media platforms to market your business in some way, shape or form has become so common in this modern day and age that most people would agree that it is the norm without a shadow of a doubt. Full Story: Digital Information World
SEARCH ENGINE
Are Search Engine Ranking Tools Still Useful?
Tracking rankings isn’t as clear cut as it used to be anymore. So are ranking tools still beneficial for SEO? Find out here. Full Story: Search Engine Journal
The 3 Major Types Of SEO: How To Use Them
In the current day and age, almost all businesses have shifted their operations to the digital market. Full Story: IMC Grupo
Local SEO Workflows to Better Manage Your Google My Business Listing
Discover how to optimize your Google My Business listing and grow your business with smart and simple local SEO strategies. Full Story: Search Engine Journal
Why marketers in APAC should scrap the SEO vs. PPC mindset
It’s not an either-or, but a blend of SEO and PPC strategies that will yield the best outcomes for overall performance argues Tug’s Nick Beck. Full Story: Warc
MOBILE MARKETING
Mobile App Launch Checklist 2020 – 13 Steps for Maximum Impact
The Mobile app industry is the next fastest-growing industry of 2020. In fact, Mobile apps are expected to generate $189 billion in revenue this year. Full Story: MobileAppDaily
Facebook publicly tests dark mode for mobile app
Facebook is publicly testing dark mode for its mobile app, according to software reverse engineer Jane Manchun Wong. Full Story: The Star Online
Sunrise Bookkeeping Launches a Mobile App
Sunrise, a Lendio company and providers of bookkeeping software for small businesses, has launched its first mobile app. Full Story: Small Business Trends
Credability releases mobile app
Specialist online financial wellbeing service CredAbility has announced the release of its mobile app, developed using the OutSystems application platform. Full Story: Finextra
DIGITAL SIGNAGE/ SCREEN MEDIA
7 tips to develop awesome digital signage
Digital signage is an evolving medium and it is an interesting mix of the traditional and the new age. It can be a challenge to design impressive digital signage, but by following these tips, you too can design awesome digital signage. Full Story: Digital Signage Today
In its recent poll conducted by Media4Growth under section named ‘Have Your Say’, majority of voters believe that audience data is an essential tool for OOH industry. Full Story: M4G Team
EMAIL MARKETING
Three Reasons Why You Should Invest in Cloud-based Email
Look no further than the COVID-19 pandemic and the global movement toward remote work to illustrate the importance of cloud computing and the ability to access your messages and critical information from anywhere. Full Story: TechDecisions
E-mail marketing for post-COVID-19 business survival
More than ever before people are on their computers and other internet-enabled devices a lot right now. Full Story: Vanguard
E-COMMERCE
How an Ecommerce-Insights Company Uses AI to Understand Customer Sentiment
The CEO of Revuze shares how analyzing sentiment helps brands better assess the public’s views on products and features. Full Story: Entrepreneur
3 Ways to Prepare for a Holiday Ecommerce Surge
Ecommerce sales are expected to garner a greater share of total retail sales globally for the holiday season. Full Story: Packaging Strategies
PUBLIC RELATIONS
How have PR regulatory bodies fared in these changing times
The regulatory bodies, referred to as thinktanks of the PR industry, have been working to forge relationships to form a dynamic network for the PR professionals. Full Story: Exchange4Media
Working the Press: Influencers and Your Next Public Relations Campaign
Your company is finally launching that next great feature and it’s time to get the word out. Full Story: Business 2 Community
MARKET RESEARCH
What Benefits does Market Research Bring to the Chemicals Industry?
The growing influence of market research on all industries has brought tremendous change to the way businesses function currently. Full Story: Business Wire
10 of the Best Tools for Market Research
Market research is essential, whether you’re about to start a business or launch a new product, feature, or location. You have to ascertain that the opportunity for your idea or product exists, that you have a unique selling point, and that there is a demand for it. Full Story: MarketingProfs.com
WEB DEVELOPMENT
How web development and UX can improve ROI
Before you lift a finger to improve your site’s user experience (UX), it’s important to sit down, weigh your options, and do the math. Full Story: MultiBriefs Exclusive
6 Best Web Development Frameworks for 2021
The web and mobile applications market has become extremely competitive, presenting more functionality and faster platforms to solve users’ daily problems. Full Story: Easier
MARKETING AUTOMATION
How to Make Artificial Intelligence Less Biased
AI systems can unfairly penalize certain segments of the population—especially women and minorities. Full Story: Wall Street Journal
Artificial Intelligence Will Change How We Think About Leadership
While AI today is good at repetitive tasks and can replace many managerial functions, it could over time acquire the “general intelligence” that humans have, he said in a recent interview with AI for Business (AIB), a new initiative at Analytics at Wharton. Full Story: Knowledge@Wharton
ANALYTICS & BUSINESS INTELLIGENCE
Business Intelligence: What it is and Why it Matters
Business intelligence refers to methods of analyzing data and presenting real-time actionable information drawn from it. Full Story: GISuser.com
Customer insights can drastically improve your business. Learn how to implement a customer analytics strategy. Full Story: Business.com
BRANDING AND DESIGN
8 Digital and Graphic Design Trends to Inspire Your Business in 2021 and Beyond
Are you looking for inspiration for your next design project? Want to know the visual trends likely to take charge in 2021 and beyond? Full Story: Social Media Today
Tapping Into The Correct Online Channels To Market Your Brand
In the digital era, where consumers engage with numerous digital channels in one session, omnichannel marketing is vital for brand success. Full Story: Forbes
VOICE STRATEGIES
Alexa Now Lets You Add Any Command to Routines and Sends Personal Reminders to Your Phone Only
Alexa users can customize the commands incorporated into Alexa routines. Full Story: Voicebot.ai
6 Alexa settings you won’t regret changing on your Amazon Echo
Whether you just bought your Amazon Echo or you’ve had it for years, you’ll want to update these settings right now. Full Story: CNET