By Integrated Marketing Platform | December 22, 2020 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
How to Create the Best Marketing Strategy for 2021
Are you struggling with proper online advertising? If your answer is yes, we have a few tricks and tips that could help you get the most out of your 2021 marketing strategy. Full Story: Dazeinfo
7 Ways Inbound Marketing Can Build Relationships and Grow Your Business
For small businesses, traditional marketing can be expensive and difficult to maintain. Full Story: Business.com
3 Digital Strategies to Set Your Company Apart in 2021
It’s been a tough year. The unprecedented coronavirus pandemic upended people’s lives and forced them to change their typical behaviors. Full Story: Business 2 Community
11 Ways To Put AI To Work In Marketing And Advertising
Artificial intelligence can be a powerful tool, capable of giving marketing and advertising agencies the deep insights into their audiences they need to create the most compelling and engaging campaigns. Full Story: Forbes
Opposites Attract: Top Tips For Blending Brand And Sales Marketing
Could it be that this also applies to sales and marketing functions within B2B organizations? Full Story: Forbes
4 Valuable Lessons From 2020 That Will Define Digital Marketing Moving Forward
Year 2020 has been an unprecedented one, and it has taught us all a great deal. Full Story: Entrepreneur
5 digital marketing strategies to plan as the pandemic begins to shift
As a digital/social media marketer, you may have had to get used to scaling back profit expectations for your brand in 2020. Full Story: MultiBriefs Exclusive
The Future Of Business-To-Business Marketing
It’s been almost a year since the first cases of Covid-19 appeared in China, and the global economy has taken a big hit. Full Story: Forbes
SOCIAL MEDIA
Social Media Predictions for 2021
As the world struggles in the wake of pandemic, social channels continue to serve users with several opportunities for entertainment, communication, and business. Full Story: Digital Information World
Google Helps Birth Two Social Media Unicorns in Rapid Succession
Google investments helped create India’s two youngest technology unicorns: a pair of startups that feed personalized news and entertainment to the world’s fastest-growing smartphone population. Full Story: Bloomberg
How can social media proxies improve your SMM KPIs
Social media is a valuable tool for marketing and is an excellent way to reach new markets and access data. However, the restrictions imposed by social media platforms make scaling marketing strategy challenging. Full Story: ABCmoney.co.uk
2020 year in review: Bitcoin key developments in social media
2020 was a big year for Bitcoin-based social media platforms. In 2020, we saw new Bitcoin-based social media companies launch, new platforms rank at BSV Pitch Day, and existing projects reach incredible on-chain milestones. Full Story: CoinGeek
SEARCH ENGINE
The Case For SEO Content In 2021 (And Beyond)
As we approach the end of 2020 — a wild year of pandemic proportions, indeed — it becomes time for businesses to consider how they plan on adapting their marketing strategy after the new year. Full Story: Forbes
3 Things You Must Know About SEO in 2021
2020 was full of unexpected events that affected SEO. Are you ready for 2021? Here are three things you need to keep in mind. Full Story: Search Engine Journal
Ways To Grow Traffic Via SEO On Your Website
Every entrepreneur wants to set up an all-essential website that acts as a digital storefront in this digital era. Full Story: ABCmoney.co.uk
You Can’t Predict Your SEO Clients’ Future – But You Can Estimate It!
2020 has been the year of uncertainty. Strategies changed overnight and clients’ budgets were no longer stable, which called for new approaches. Full Story: Search Engine Journal
MOBILE MARKETING
Why Your Mobile Marketing Strategy Needs Geofencing to Improve Conversions
A significant part of what drives conversions is personalization. Full Story: IT Brief Australia
2021 Mobile App Marketing Predictions with Adjust Martech Leaders
Customers spent close to $75 billion globally on Mobile App Marketing campaigns just to drive user installs on their devices. Full Story: MarTech Series
Top 10 mobile app development companies in Australia 2021
Mobile apps were introduced a decade ago and came out with apps in different categories, such as cabs, restaurants, movies, and whatnot. Full Story: Hindustan Times
Tips To Choose Best Pricing Strategy For Your Mobile App
The mobile app development industry is currently at its best pace. Full Story: Customer Think
DIGITAL SIGNAGE/ SCREEN MEDIA
DOOH industry moves to standardize ad inventory
The wide variety of screens and venues cries out for a consistent digital out-of-home taxonomy. Full Story: MarTech Today
How a sales restructure helped Global make better audio and DOOH campaigns
For years, Global has delivered out of home and audio ads but to future-proof, it restructured its sales team to have both working in tandem for top campaigns. Full Story: The Drum
EMAIL MARKETING
Email Marketing Proved To Be Essential In 2020
Despite being a trying year for advertisers, email proved an essential tool for creating connections with consumers and strengthening existing relationships. Full Story: Digital Media Solutions
4 Ways to get more email marketing engagement
Do you want to dramatically improve your email marketing engagement rate? If so, you’re not alone. Business leaders and marketing teams worldwide use email marketing to build stronger connections with their target audience. Full Story: TechGenyz
E-COMMERCE
5 Essentials for Ecommerce Site Search in 2021
Ecommerce site search is vital for navigation and conversions. Picking the right provider should be based on features, data, and measurability. Full Story: Practical Ecommerce
Ecommerce Was By Far the Biggest Retail Trend of 2020
Plus, three other themes that defined shopping this year. Full Story: Adweek
PUBLIC RELATIONS
My View: The PR business has learned some tough lessons in the age of Covid
The fallout over the national pandemic has cast a pall over our lives and our economy, as the world struggles to “get back to business.” Full Story: Phoenix Business Journal
Why The PR Campaign To Get Black Americans Vaccinated For Covid-19 Is Falling Flat
When the pandemic hit and we were in the early stages of quarantine and shelter in place orders, someone posted a video in a WhatsApp group I’m in of Black ex-pats here in Argentina. Full Story: Forbes
MARKET RESEARCH
A New Beginning For Market Research
Quality research is an essential investment for good decision making, but nevertheless it is a cost. Full Story: Forbes
How A Startup Is Using AI To Help You Find The Market Research You Need
Organizations use 35% of their structured data for insights and decision-making, but only 25% of their unstructured enterprise data, according to an Accenture study on how data is used for decision-making. Full Story: Forbes
WEB DEVELOPMENT
Cloudflare acquires Linc to automate web app deployment
Cloudflare today acquired Linc, an automation platform to help front-end developers collaborate and build apps, for an undisclosed amount. Full Story: VentureBeat
What Skills Should Blockchain Developers Possess?
Blockchain development is considered to be one of the most popular and fastest growing sectors. Full Story: Techzone360
MARKETING AUTOMATION
How To Make Marketing Automation Work During The Holidays
Marketing automation tools can be beneficial during the holidays. Full Story: Forbes
The Future of Artificial Intelligence in 2021
Artificial intelligence in the pandemic has grown at a great pace, Yahoo Finance spoke to IBM about strides in 2021and where businesses can continue to improve. Full Story: Yahoo Canada Finance
ANALYTICS & BUSINESS INTELLIGENCE
The Quest for Unified Marketing Measurement
Multiple research studies have shown that measuring marketing performance remains both a top priority and a major challenge for most marketers. Full Story: Customer Think
What businesses expect from BI in a post-COVID world?
As businesses continue to find newer ways of functioning and survival amidst the pandemic, their expectations from business intelligence and analytics have also changed. Full Story: BW Businessworld
BRANDING AND DESIGN
2021 predictions on the future of branding
As the global economy begins to rebound from one of the most challenging years in modern history, brands that lead with empathy—and deliver it with action—will win the hearts and wallets of customers and colleagues. Full Story: The Drum
Developing a Brand Identity to Build Connections and Grow Your Business
Starting a new business and wondering how to develop a brand identity? Full Story: Business 2 Community
VOICE STRATEGIES
3 tried and true Alexa hacks to use on Amazon Echo this week
Plus, five questions to ask Alexa this holiday season. Full Story: CNET
Chrome for Android will soon use Google Assistant for voice input
Google is slowly phasing out its older voice recognition technology in favor of the Assistant, and the latest Android app to benefit from the transition is Chrome — which is great news for multilingual users. Full Story: Android Police