By Integrated Marketing Platform | January 15, 2021 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
You’ve Got Time! Build Your 2021 Marketing Strategy Now
If you kissed 2020 goodbye without a solid marketing strategy for 2021, don’t panic. You still have time to create one. Here’s how. Full Story: Search Engine Journal
4 Ways to Transform Your Marketing With Content That Teaches Consumers
As consumers make informed purchasing decisions in seconds, your messaging needs to be a part of their resources and not just another ad. Full Story: Entrepreneur
Why traditional marketing is boss
Traditional marketing is holding its own in a rapidly evolving world thanks in no small part to the explosive rise of digital media. Full Story: Media Update
5 Ways Your Marketing Can Thrive in the New Year
The start of a new year is always an excellent time to reflect on what worked, what didn’t work in the past year and look forward to new opportunities in the year ahead. Full Story: Accountingweb.com
What is digital marketing and how does it work?
The difference between digital marketing and traditional marketing lies in the tactics and data used to achieve the end goal. Full Story: Toronto.com
These 3 rules can help marketing managers and companies ride the tide of uncertainty
The COVID-19 pandemic has had a seismic impact on the global landscape. Every aspect of our lives – from the way we live and work to how we communicate – has been radically altered. Full Story: YourStory.com
What’s your 2021 marketing budget going to look like
The pandemic situation caused by Covid-19 and the subsequent downturn has turned all our marketing plans and projections upside down. Full Story: MintTwist Blog
Four Ways to Make Marketing Part of Your 2021 Comeback Story
With tight budgets and a challenging road back to in-person events, it may be tempting to rein in your marketing spend. Full Story: Associations Now
SOCIAL MEDIA
How Mainstream Social Media Data Collection Compares With Alt-Tech Rivals
Could alternate social media services bring about the online privacy we desperately need—or are they just as (or even more) dangerous than their mainstream counterparts? Full Story: PCMag.com
What brands can expect from social media in 2021
As we run from the turbulent year that was 2020, the world’s attention has turned to what we can expect in 2021. Full Story: The Drum
Twitter Shares Planning Guide for Your 2021 Tweet Strategy
Two key elements of an effective social media marketing strategy are planning and consistency. Full Story: Social Media Today
Can We Save Social Media? Yes, We Have No Choice
Another election. Another crisis. Another case of social media in the crosshairs. Full Story: Forbes
SEARCH ENGINE
The Importance of Cybersecurity to SEO
What many of us forget in our eagerness to perform SEO wonders for our clientele, is to keep an eye on cybersecurity. Full Story: ABCmoney.co.uk
How SEO Can Help Increase Profits For Your Business
Whatever your business may be, if your website is not showing on the first page of Google, Yahoo & Bing, you are missing out on a lot of potential sales. Full Story: LongIsland.com
Add Links to LinkedIn Stories With New Swipe-Up Feature
LinkedIn is rolling out a new swipe-up feature which lets users add links to stories. Full Story: Search Engine Journal
How to Change Default Search Engine in Chrome on Windows, Mac, Android, iOS
The default Search Engine in Google Chrome is … you guessed it – Google. However, you can change it to any search provider of your choice in a few simple clicks. Full Story: Beebom
MOBILE MARKETING
78% Of Marketers Drive Customer Engagement Via Push Notifications
Engaging with audiences and customers virtually continues to be a top priority for B2B organizations, as the acceleration of digital transformation following the pandemic took the industry by storm in 2020. Full Story: Demand Gen Report
Report: 11 billion hours spent on mobile
Mobile growth is going through the roof. Full Story: BizReport
CleverTap surveyed mobile and marketing executives to find out how they plan to thrive in 2021 and beyond. Full Story: StreetInsider.com
Mobile carriers eye more 5G users with launch of Samsung Galaxy S21
South Korean mobile carriers are seeking to boost their growing user base on the latest 5G network. Full Story: Business Standard
DIGITAL SIGNAGE/ SCREEN MEDIA
The state of OOH advertising in 2021
What’s in store for out-of-home (OOH) advertising in 2021? Full Story: ClickZ
OOH: What 2021 has in store for the outdoor industry
In today’s feature, we talk to experts from the out-of-home industry who give us a sense of what one should expect from the OOH industry in 2021. Full Story: Business Insider
EMAIL MARKETING
5 Trends in Email Marketing to Leverage in 2021
Internet marketing is diverse, and email marketing is a crucial element of the overall marketing strategy. Full Story: News & Features
How to Improve Your Email Marketing Effort
Email marketing is a proven and affordable marketing tool that delivers an impressive return on investment for those who master the basics. Full Story: MassNews
E-COMMERCE
The impact of Covid-19 on ecommerce
2020 was a challenging year for many. At the same time, ecommerce grew like never before. Full Story: Ecommerce News
Why we use Shopify as our one-stop shop for ecommerce projects
We sat down with our in-house Shopify expert and Kyan Client Partner, Simon Hardy, to chat ‘ecommerce’, and understand the ‘what, why and how’ of the powerful platform. Full Story: The Drum
PUBLIC RELATIONS
Seven PR tips for dealing with difficult clients
Public relations professionals frequently face challenging clients, no matter the stage of their career. Full Story: Media Update
Four PR trends to focus on in 2021
PR is all about sharing the correct information at the right time to the right audience. Full Story: Media Update
MARKET RESEARCH
How to get the most out of your market research budget
As businesses seek to understand and respond to changes in consumer behaviour brought about by the pandemic, market research is more important than ever before. But after a tough 2020, many marketers have to do it on declining budgets. Full Story: Marketing Interactive
Else Is According to a Recent Market Survey From CleverTap
CleverTap, a leading AI-powered customer lifecycle and user retention platform, released the report Marketing Survey Research: Full Story: MarTech Series
WEB DEVELOPMENT
Five biggest website development trends transforming 2021
Demand for web development services continues to rise into the new year. Full Story: The Week
What to Look for in a Web Development Company for Your eCommerce Business
The eCommerce business sphere is extremely competitive. To make your business stand out and make sure that you gain enough traffic to stay viable, you must create and maintain an excellent eCommerce website. Full Story: HR News
MARKETING AUTOMATION
On CRM: The Biggest Problem With Marketing Automation Software
Earlier last year a research firm predicted that the global marketing automation market would reach $8.42 billion by 2027… Full Story: Forbes
4 STARTUPS BRINGING ARTIFICIAL INTELLIGENCE TO YOUR APPS
Artificial intelligence is going mainstream with real-world applications all around us. Full Story: TechGenix
ANALYTICS & BUSINESS INTELLIGENCE
Navigating the Crisis: How Customer Analytics Empowers Retailers to Win New Digital Customers
As the pandemic persists, leading retailers have moved to virtual methods of selling and finding new customers. Full Story: Business Wire
Why modern data warehousing is the key to solve data and vendor lock-in
Learn how modern data warehousing can help businesses solve data and vendor lock-in. Full Story: ITProPortal
BRANDING AND DESIGN
How Shell Is Winning At The Sonic Branding Game
In a world where audio increasingly shapes the consumer brand experience, Shell is emerging as a maestro. Full Story: Forbes
4 reasons why better branding attracts top talent
A brand is more than a logo, a few colors and a slogan that you print on shirts and caps. It’s a promise to consumers, a shared value set that all your employees rally behind and the mission that drives your dollars. Full Story: AZ Big Media
VOICE STRATEGIES
Alexa Custom Assistant is Amazon’s new conversational AI platform companies can use to build branded virtual assistants supported by Alexa technology. Full Story: Voicebot.ai
How, Why, & When To Use Google Assistant’s Guest Mode
Google Assistant has introduced a new feature called Guest Mode that, when on, will protect a user’s personal information like calendars and contacts. Full Story: Screen Rant