By Integrated Marketing Platform | February 02, 2021 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
Learn the Secret to Great Marketing. Simple Psychology
Marketing is a communication tool that delivers messages to its audience. The secret to great marketing is tapping into a higher order need. Full Story: Business 2 Community
Five marketing tips to help sole traders expand in 2021
Following the arrival of the pandemic, small businesses across the country were driven to re-evaluate the way they operate. Full Story: SmartCompany.com.au
4 Marketing Trends for SMBs in 2021
The next year after an exhausting one is always filled with uncertainty. It happened in 2009/2010. It’s happening in 2021 as well. Full Story: Business 2 Community
10 Influencer Marketing Stats for 2021
As social media trends come and go, social media influencers have seemed to always find a way to adapt. Full Story: Social Media Today
Return On Investment: Content Marketing Versus Advertising
Some audiences routinely skip paid listings; others use plug-ins that block them. Full Story: Forbes
How B2B Marketing Is Key For Growing B2B Businesses
Marketing is at the heart of business growth, particularly for B2B companies. Full Story: HR News
Impossible’s mission: the marketing masterstrokes to get us rethinking meat
From Katy Perry tagging it while dressed as a giant burger to shops consistently selling out of its products and the boss getting into a beef with the big meat lobby, food tech company Impossible has been pushing all the right marketing buttons. Full Story: The Drum
How to Get Started with Video Marketing 2021
As the digital world is witnessing innovations, the market is getting competitive. Finding a way to capture your audience’s attention might look complicated, but it’s not. It’s just been done through the video editing software. Full Story: Promotion World
SOCIAL MEDIA
Instagram Marketing Trends 2021: 8 Trends That Will Rock Your Feed This Year
Have you set up marketing goals for this year? Ready to explore the biggest Instagram marketing trends that will shape your strategy for the coming year? Full Story: Business 2 Community
Social Platforms Launch New Initiatives to Celebrate Black History Month
Here’s a look at what each platform has announced, and how you can take part in the various events and happenings. Full Story: Social Media Today
Social Media Helps To Enhance The Learning Experience: True Or False?
Social media is the way of life for today’s generation. Full Story: GISuser.com
Silver And Silver Stocks: The Effects Of Weekend Social Media Hype
After a weekend of social media hype about a silver squeeze, the precious metal indeed broke out Monday. Full Story: Forbes
SEARCH ENGINE
Google has a storied history with services for ecommerce products. Full Story: Practical Ecommerce
Understanding and Improving Your SEO: Basics Self-Storage Operators Must Master
It’s important for every self-storage business to rank high in online search results, and search engine optimization is an integral component to pushing your business to the top of the page. Full Story: Inside Self-Storage
Strategies You Should Know To Make SEO Friendly PDFs
SEO is known as “search engine optimization,” which means it improves your site’s process for you to increase your site’s visibility in searches that are relevant to it. Full Story: ABCmoney.co.uk
SEO updates 2021: Core Web Vitals And Other Trends
The Google Core Web Vitals announcement means that the industry as a whole have 3 months left to prepare, before these metrics become a ranking factor. Full Story: TechBullion
MOBILE MARKETING
Adding SMS to an Ecommerce Marketing Mix
Text messaging can help ecommerce marketers engage and retain customers, but it is not a replacement for email communication or mobile apps. Full Story: Practical Ecommerce
Developing a Mobile App Contest? Good News: Gambling Apps Soon to be Allowed in Google Play Store!
Effective March 1, 2021, the Google Play store will allow real-money mobile app contests, advertising related to real-money gambling, and daily… Full Story: Lexology
Will Netflix’s mobile app soon feature a timer?
Admit it. Falling asleep in front of your show only to wake up during the last episode of the season can be a little annoying. Full Story: Malay Mail
The evolution of mobile productivity, even when we’re a little less mobile
What’s the one essential you’d go back home for if forgotten? Maybe it’s your mask. Full Story: Microsoft
DIGITAL SIGNAGE/ SCREEN MEDIA
Static OOH adspend outperformed DOOH in Malaysia in 2020
The overall adex for Malaysia dipped from RM13.5 billion to RM11.5 billion in 2020 as a result the COVID-19 pandemic. Full Story: Marketing Interactive
3 ways digital signage tablets deliver better experiences
When it comes to digital signage, most envision a large display that showcases bright, colorful content. Most do not think of tablets. Full Story: Digital Signage Today
EMAIL MARKETING
How to Do Email Marketing Right and Actually Grow Your Business
You have a million things that you could be doing right now to try to grow your website. You could focus on anything from SEO to guest posting to improving your site speed. Those are great things that you should definitely do. However, many people push email marketing to the side because they don’t see its true value. Full Story: Your Money Geek
How to Build a Fool-Proof Email Marketing Strategy
Create the perfect email marketing strategy for your business with these simple to follow actionable tips. Full Story: Influencive
E-COMMERCE
How to start your ecommerce business: a guide for D2C sellers
The COVID-19 pandemic upended most businesses and sectors, but ecommerce stood tall. It’s time to go online and these tips will help you do that. Full Story: YourStory.com
3 Stocks with Promise as Ecommerce Growth Drops Off in 2021
The need for social distancing remains generally positive for the ecommerce segment, which includes pureplays as well as traditional retailers with ecommerce capabilities. Full Story: Yahoo Finance
PUBLIC RELATIONS
Top Marketing and Public Relations Trends for the Restaurant Industry in 2021
2020 brought plenty of obstacles, and many business lessons along with them. Full Story: Modern Restaurant Management
Why PR And Digital Marketing Work Hand In Hand
Back in the day, public relations could do well without the digital world. Full Story: Forbes
MARKET RESEARCH
Industry persuades DISA to change market research approach for cloud acquisition
Once again the federal technology community is left flabbergasted and wondering “why?” from a decision by the Defense Department around cloud computing. Full Story: Federal News Network
Best Market Research Companies
Market research companies range dramatically in size and scope, approach, cost, industries of focus and expertise, and in the ways they work with clients. Full Story: Investopedia
WEB DEVELOPMENT
The KISS Web Development Framework
Perhaps the most popular platform for applications is the web. Full Story: Linux Journal
Top 5 Web Design Trends of 2021 That Will Shock and Awe
The year 2020 was a turbulent one due to the COVID-19 pandemic, social justice violations, and a contested presidential election. Full Story: Nature World News
MARKETING AUTOMATION
How to unleash the power of machine learning in digital marketing
Over the past five years, artificial intelligence (AI) and machine learning in marketing have come a long way. Full Story: Bizcommunity.com
The best real estate CRM software
Today’s competitive real estate market highlights the importance of CRM systems that provide listings management and property tracking, as well as typical CRM system features. Full Story: TechTarget
ANALYTICS & BUSINESS INTELLIGENCE
Review 2021: Top 10 Machine Learning Companies
The massive inflow of data in recent years, the growth of powerful processing and affordable data storage has given wheels to machine learning. Full Story: Analytics Insight
The Growing High Demand for Data Analytics Skills Globally
There’s no uncertainty that organizations are going digital and have gigantic development potential. Full Story: Analytics Insight
BRANDING AND DESIGN
Design in 2021 – what will graphic design look like?
The fabric of the graphic design discipline has been undergoing rapid changes before and during 2020. Full Story: Design Week
Five Steps For Preparing Your Brand To Sell On Amazon In 2021
At the end of 2020, Amazon boasted a $1.6 trillion valuation and employed more than 1.1 million people. Full Story: Forbes
VOICE STRATEGIES
Google Snags Ford Cloud Partnership in Coup Over Microsoft
Ford didn’t immediately clarify what the partnership could mean for an existing deal with Amazon that’s brought the Alexa voice assistant into Fords, or if Apple … Full Story: Bloomberg
iOS 14.5 to Allow iPhone Users With Face ID to Unlock Phones While Wearing a Mask Using Apple Watch
You will be required to have watchOS 7.4 on your Apple Watch to get the new iPhone unlocking experience. Full Story: NDTV