By Integrated Marketing Platform | February 26, 2021 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
How To Create A Digital Marketing Strategy: Eight Steps To Laser Focus Your Plan
Digital marketing continues to grow in importance. People are spending more time online, and marketing budgets continue to shift toward digital. Full Story: Forbes
There is no such thing as digital marketing
What has been the single best implementation of digital advertising I’ve seen? Full Story: The Drum
The benefits of psychographics in your marketing strategy
Psychographics help you understand what your customers think, feel and value when buying your product or service. Full Story: Media Update
Three Ways To Overcome The Challenges Of Marketing Products Globally
Global markets offer incredible opportunities for brands to tap into new audiences and drum up additional demand for products. Full Story: Forbes
How to Innovate Your Seasonal Marketing Campaigns
From increased brand awareness, website traffic and conversions, there are plenty of reasons to run a seasonal campaign – here’s how to bring innovation to yours. Full Story: Talking Influence
5 marketing tips for information security professionals
Information security is a highly technical and fast-paced industry. Its audience members range from technical novices to highly-skilled chief information security officers and other IT professionals. Full Story: The Business Journals
5 Keys to Startup Marketing Success
I’ve been doing some advisory board work lately. Full Story: Business 2 Community
How any business can make digital marketing successful
I speak to so many people from various business sectors who aren’t sure where to start with their marketing. Full Story: The Business Desk
SOCIAL MEDIA
Social Media Size Guide Update 2021
In the high-speed social media world, the average user’s attention span is now shorter than that of a goldfish. Full Story: Social Media Today
15 Ways Business Owners Can Make the Most of Social Media
Social media is one of the most powerful tools business owners can use. How you leverage your accounts can make all the difference in terms of your overall success and business growth. Full Story: Built In
How ‘Time’ uses captivating visuals to make a splash on social media
The feature that was created out of necessity after a slow news week in 1928 has grown to encompass “the man, woman, group or concept that had the most influence on the world during the previous 12 months.” Full Story: PR Daily
Use social media intentionally for an enjoyable and inspiring experience
Social media is used in numerous ways such as entertainment, communication, networking, business or a news source for many. Full Story: Famuan
SEARCH ENGINE
The Insider’s Guide to Shopify SEO Best Practices
Your Shopify SEO strategy can have a big impact on your ecommerce sales. Full Story: Search Engine Journal
How to Reduce Customer Acquisition Costs with SEO
Passive and active SEO can bring in customers honestly – and on the cheap. Here’s how. Full Story: Entrepreneur
SEM: Everything You Need To Know About Search Engine Marketing
When discussing online marketing comes, we all know that the source of this type of trade where originated. Full Story: Business Matters
Learn to Grow Your Shopify Store This Year Through SEO
Create sustainable organic growth with help from a Shopify pro. Full Story: Entrepreneur
MOBILE MARKETING
SMS Marketing Tips for Retailers in the New Digital World
COVID-19 has forced us into a new mobile and contactless world, with a recent report finding that 56 percent of respondents use their mobile devices more than before the pandemic, and 38 percent of respondents are getting more news and alerts via text. Full Story: Total Retail
4 Reasons Why You Need an eCommerce Mobile App
The market for eCommerce businesses is the most flourishing right now. Full Story: Telemedia Online
Facebook launches campaign to highlight the benefits of personalised ads
Facebook has launched a campaign to promote the benefits of targeted advertising for small businesses on its platforms. Full Story: MobileMarketing Magazine
What does the future look like for mobile technologies in a stay-at-home world?
The entire world is vastly less mobile than it was pre-COVID-19 and this will continue to be true into the future. Full Story: ZDNet
DIGITAL SIGNAGE/ SCREEN MEDIA
Digital Signage Best Practices Guide
The 2021 Guide has a stellar lineup of digital signage providers and analysts that take an in-depth look at topics such as: Full Story: Audio Visual News Network
Products and Services You Can’t Miss at The Digital Signage Event
The day will feature panels on topics ranging from video walls to digital signage software to DOOH—with 4.75 AVIXA RUs available to attendees—and will have a virtual exhibit hall filled with the hottest digital signage innovations. Full Story: Audio Visual News Network
EMAIL MARKETING
Don’t Be an Inbox Clogger – Email With a Purpose
A while back, I was talking about getting your email organized. There are people out there (maybe even you) who have over 8,000 emails in their inbox. Full Story: Business 2 Community
Email may be the riskiest tool your workplace is using
IT leaders report an increase in email-related data loss due to remote working. Full Story: TechRadar
E-COMMERCE
5 Trends That Can Transform the Way You Do Business in 2021
As everyone settles into the new pandemic norms, there are new opportunities that can impact businesses in the coming months. Full Story: Entrepreneur
Major Brands Bet on DTC Ecommerce
Selling directly to consumers online is no longer just for start-ups. As brick-and-mortar sales decline because of Covid-19 and store closures, established brands are changing their business model and focusing on digital sales. Full Story: Practical Ecommerce
PUBLIC RELATIONS
Are You Wasting Your Money on PR?
Contrary to what some publicists might tell you, not everyone is a good PR candidate. Full Story: Entrepreneur
Why Sharing Your Story Is Your Most Powerful PR Strategy
Large corporations or more established brands with big PR and marketing budgets can get away with this strategy. Full Story: Forbes
MARKET RESEARCH
Is Traditional Market Research Dead? Market Research in Today’s World
Many firms struggle to meet the obligations necessary to stay in business. When struggling to keep the lights on, many businesses overlook marketing, especially market research. Full Story: Business 2 Community
Market research is changing – it’s time to shift your outlook
We’ve learned a lot from 2020 – like to be more grateful for things like family, friends, and our health, to care more for the environment (though our latest research says cynicism is making a comeback), to better support local businesses… Full Story: The Drum
WEB DEVELOPMENT
JetBrains and the Python Software Foundation have released the results of its latest survey to reveal the current state of the language, the ecosystem around it, including insights into who uses Python and for what purposes. Full Story: iProgrammer
15 Overlooked Best Practices For Managing A Small-Business Website
In today’s digital age, it’s vital for your small business to have a fully functional website to attract and retain customers. Full Story: Forbes
MARKETING AUTOMATION
Why marketing automation remains the missing piece of the optimisation jigsaw puzzle
Organisations are operating in a world where everything is optimised. Look around and think about the current journey to work for many remote-based marketers in modern-day society as an example. Full Story: Marketing Tech
Outsell Recognized by Automotive Website Awards for Marketing Automation
For the fourth consecutive year, Outsell receives an AWA for excellence in Marketing Automation for auto dealers. Full Story: MarTech Series
ANALYTICS & BUSINESS INTELLIGENCE
How To Use Cohort Analysis in Google Analytics’ GA4
If the idea of cohorts in marketing feels familiar, it is. It’s been around for a long time — I even explained cohort analysis in Google Analytics back in 2015. Full Story: CMSWire
Quick Guide to MarTech & Digital Analytics Platforms
Marketing technology, or MarTech, is a fast-paced industry with new updates every year. Full Story: Business 2 Community
BRANDING AND DESIGN
It’s never too late to rethink one’s own brand purpose
We tend to define ourselves by our financial success, job profile or educational qualifications. Full Story: Livemint
Branding Yourself on Twitter Works. (It Did in 2012, Anyway)
A new study exploits an upgrade in Twitter’s technology that year. Full Story: Bloomberg
VOICE STRATEGIES
Apple training Siri to detect and adapt to users who stutter using research and podcast catalog
Apple is investigating ways to enhance its Siri voice assistant for users with atypical speech patterns, the company confirms to the Wall Street Journal. Full Story: 9to5Mac
Siri, Apple’s Voice Assistant? This Is A Mole!
In Ireland, Apple subcontractors are responsible for copying our private conversations via Voice Assistant Siri installed on our phones. All this without complete punishment. One of these “little ears”, Thomas Le Bonic, launches an alert. Full Story: SwordsToday.ie