By Integrated Marketing Platform | March 08, 2021 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
5 Affiliate Marketing Trends to Look Out for in 2021
Here are the top trends that would define how affiliate marketing would be like in 2021. Full Story: Influencive
Why ‘growth software’ is the magic bullet for uniting sales and marketing teams
One of the biggest frustrations of selling in the digital age is the misalignment between sales and marketing. Full Story: Marketing Dive
Three Mistakes That Are Killing Your Digital Marketing Growth
Digital marketing is one of the most powerful tools for marketers to promote their businesses, capture new leads and eventually turn those leads into sales. Full Story: Forbes
In difficult times, one thing most of us crave is uncomplicated, instantly gratifying comfort. Often this is snacks, and just as often it’s telly. Full Story: Creative Review
How to amp up your marketing efforts with AR
Augmented reality is an excellent way to shake up your business’s content and get people to check out your campaigns. Full Story: Mashable
Marketing Tips For Early-Stage Startups
Every business needs a way to tell its customers about its products and services. Those marketing channels differ from one business to another and can change as the business grows. Full Story: Forbes
Five Tips For Strengthening Your B2B Marketing In 2021
For many businesses, 2020 was a challenging year, with many having to make quick changes and pivots as the pandemic intensified. Full Story: Forbes
Why you shouldn’t ditch your marketing plans until prospects are clearer
Businesses, industries, consumers and communities are all reeling under the pressures that the global pandemic has forced upon them. Full Story: Bdaily
SOCIAL MEDIA
Should you use LinkedIn as a marketing tool?
LinkedIn, like any social media platform, can be a fantastic marketing tool. Full Story: The Business Journals
An entrepreneur’s last attempt at regaining productivity: Ditching social media in 2021
Do I consume social media or is it slowly consuming me? Full Story: TNW
How Nonprofits Can Use Social Media To Increase Donations And Boost Visibility
Amidst the Covid-19 crisis, nonprofit organizations have faced onerous financial burdens. Full Story: Forbes
You’ve Got a Friend in New Social-Media Apps
Relationships come and go, but friends are forever. At least, that is the direction dating apps are swiping. Full Story: The Wall Street Journal
SEARCH ENGINE
SEO Strategy vs. Tactics: What’s the Difference? A Lot!
It’s essential to know the difference between strategy and tactics. And even more vital for the team to use the terminology in the same way. Full Story: Search Engine Journal
Google on Choosing the Best Anchor Text
Google’s Mueller tells how to choose the best anchor text for links. Full Story: Search Engine Journal
Why website translation is good for your SEO
It can also help you adhere to SEO practices and enable the website to rank high on the search engine. Full Story: TechGenyz
7 Easy Ways to Get More Traffic from Evergreen Content
Evergreen content is a staple in good SEO. Full Story: Business 2 Community
MOBILE MARKETING
How Technology Is Changing The Mobile Gaming Industry
Having been dwarfed by both PC and console games over the years, the mobile gaming industry is gaining a foothold in an industry dominated by big players. Full Story: Android Headlines
How to Recharge Mobile From Paytm Phone App Through UPI
Paytm, the homegrown digital payments app, provides a wide array of services to users that range from paying utility bills to booking flight tickets. Full Story: NDTV
T-Mobile Typifies ‘Open Season’ 5G Opportunism
T-Mobile US is committed to opportunism in all areas of 5G and “it’s open season for what we’re willing to test and try,” John Saw, the operator’s EVP of advanced and emerging technologies, told SDxCentral. Full Story: SDxCentral
Netflix adds TikTok-style Fast Laughs to mobile app
Netflix on Wednesday added a new feature called Fast Laughs to its iPhone app, serving up comic clips in rapid fire, in a move taking on the popular video app TikTok. Full Story: The Japan Times
DIGITAL SIGNAGE/ SCREEN MEDIA
How Can Digital Signage Help Your Business?
Australia is one of the world’s biggest countries by total land area. Full Story: NewsAffinity
Controversial Digital Signage at Triangle Square Back on Planning Commission Docket
The owner of Costa Mesa’s Triangle Square has been pushing the city to allow him to put digital signs outside the shopping center that he hopes will attract business and revenue. Full Story: VoiceofOC
EMAIL MARKETING
Cloud-based email threats capitalise on chaos of COVID-19
In 2020, cloud security company, Trend Micro, blocked 16.7 million high-risk email threats that slipped past webmail providers’ native filters – an increase of nearly one-third on 2019 figures. Full Story: PC World
Secrets to Success: How to Optimise Your Email Revenue
There is one obvious tool to deliver on both of those 2 goals: email. Don’t get me wrong, retailers use their email channel. Full Story: 365 Retail
E-COMMERCE
Five Tips To Know Before Starting Your E-Commerce Business
There’s a major shift happening in the world of commerce, and it’s leveling the playing field for innovative and forward-thinking entrepreneurs globally: Full Story: Forbes
How to start a successful eCommerce business
Given today’s current climate – online is inevitably an important part of any business. Mastering online ecommerce however is a 3D puzzle on wheels, and getting started can often be one of the hardest steps for any new or current business owner to take. Full Story: Ragtrader
PUBLIC RELATIONS
Freelancers, You Get The PR You Deserve: These Experts Tell You How To Up Your PR Game
I look forward to speaking with new platform startups in the freelance space and generally speak to at least a half dozen each week for my Forbes stories. Full Story: Forbes
PR Predictions And Trends That Will Shape 2021
The tumultuous year that we have gladly left behind has shaped many aspects of business, including public relations, in these early weeks of 2021. Full Story: Forbes
MARKET RESEARCH
Is Traditional Market Research Dead? Market Research in Today’s World
Many firms struggle to meet the obligations necessary to stay in business. When struggling to keep the lights on, many businesses overlook marketing, especially market research. Full Story: Business 2 Community
Two-thirds of UK businesses commissioned unused market research in 2020
Market research went unused among UK businesses due to the disruptions and delays caused by Covid-19, with one of the main factors being outdated data as a result of societal changes in the wake of the pandemic. Full Story: Information Age
WEB DEVELOPMENT
List of biggest website development trends transforming 2021
The expectations of users are always growing and so it is very much challenging for the developers to create a digital as well as engaging experience. Full Story: WhaTech
ADA Lists World’s Best PHP Developers
The easiest way to solve a problem is to pick an easy one. But ADA did its homework before listing the world’s best PHP developers on its podium. Neither the work they do nor is selecting the best ones out of the rest easy. Full Story: MarTech Series
MARKETING AUTOMATION
How Machine Learning Is Changing Influencer Marketing
To get ahead, some companies have discovered an unfair advantage in digital sales. Full Story: Entrepreneur
MarTech 2021 | Enhancing a Marketing Strategy with Artificial Intelligence
In recent years we have seen a series of breakthroughs in the capabilities of artificial intelligence (AI) technology. Full Story: DIGIT.FYI
ANALYTICS & BUSINESS INTELLIGENCE
How Paying Attention to Best Practices in Business Intelligence Helps
Business intelligence addresses numerous problems that perpetuate in organizations. Full Story: Analytics Insight
Decision intelligence: The new BI
Business intelligence systems and strategies are being augmented with AI and machine learning to provide decision-making context and recommendations across the enterprise. Full Story: CIO
BRANDING AND DESIGN
Debranding Is the New Branding
Burger King returned to a simpler, flatter identity: Rolling Stone shed its character stroke and drop shadow for a cleaner edge: Full Story: BloombergQuint
Fly Your Brand Flag: The Importance Of Authentic Brand Activism
Welcome to the era of picking sides. It doesn’t matter if you’re a regular peep walking down the street or rep a Fortune 100 corporation, it’s no longer enough to mind your own business. Full Story: Forbes
VOICE STRATEGIES
How the Voice AI Community is Thriving through the COVID-19 Pandemic
The corona-virus pandemic has had an outsized impact on almost every aspect of our lives. Full Story: TechFunnel
Internet of Things: 5 Predictions for 2025
If you’ve not heard of or come across the Internet of Things (IoT), it’s time to immerse yourself in the future. Full Story: Robotics and Automation News