By Integrated Marketing Platform | March 17, 2021 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
How to Implement a Referral Marketing Strategy to Gain New Customers (+ Examples)
We have all benefited from the recommendations a friend or loved one has made to us, at one point or another; when someone says to watch a movie, buy a product, or subscribe to a new service, we listen! Full Story: Business 2 Community
What’s the key to a clear marketing strategy? Keep it simple
HousingWire reached out to King to discuss the key to a successful marketing strategy and the challenges his team has had to overcome in wholesale lending. Full Story: HousingWire
How to develop a winning sales and marketing strategy
Working for yourself requires you to wear many hats; it important that you have a successful approach to promoting your skills so clients know you’re there. Full Story: Richmond and Twickenham Times
Five Great Marketing Strategies for Advertising on Google
The past fifteen months have shown us how important an online presence is. Full Story: VENTS Magazine
How to Start a Successful Marketing Agency from Scratch
Opening a marketing agency is tough, but with the right strategy your business can take off. Full Story: Entrepreneur
How To Create A Marketing Angle That Sells
Selling physical products—a lot of them. That’s the goal of most entrepreneurs and business owners in the e-commerce space. Full Story: Forbes
Here Are 21 Low-Cost Marketing Tips to Get Your Business Off the Ground
You don’t need to make a large investment to make yourself known among your target audience. Full Story: Entrepreneur
Is Marketing Localization The New Globalization?
Multinational companies have capitalized on the globalization phenomenon by expanding to several foreign markets over the last two decades. Full Story: CMSWire
SOCIAL MEDIA
Social Shopping: New-age Social Media Marketing Tactic
Social shopping where social media meets eCommerce. Social shopping is also known as Social commerce. Full Story: Promotion World
How Social Media is Used in Digital Marketing
Digital media influences every one of us in ways like never before. Full Story: London Post
SOCIAL MEDIA ISN’T THE PROBLEM, IT’S YOU
Social media has such a large reputation for presenting a false reality, setting unattainable expectations, and stealing time from us, that we actually forget who is in charge. Full Story: The Cord
These Are The 6 Biggest Social Media Trends Of 2021
A ride that shook up every industry and significantly changed how we work, live, and interact with the world around us. Full Story: Digital Information World
SEARCH ENGINE
How to Grow Organic Traffic with 5 Fundamental SEO Tactics
Starting with the impact in mind when growing organic traffic makes it easier to prioritize SEO objectives and tactics. Read about 5 of them here. Full Story: Search Engine Journal
SEO On Airbnb: How Does It Affect Your Business
If your direct competitors enjoy consistent bookings on Airbnb, and you have just a few deals once in a blue moon while offering seemingly the same conditions and rates, it is not a matter of luck, but a smart SEO strategy. Full Story: South Florida Reporter
Analyzing the best ecommerce platforms for SEO
Ecommerce has grown massively during the COVID-19 pandemic. Full Story: ClickZ
6 Creative Ways to Use Website Traffic Estimators in SEO
Website traffic estimation tools provide specific SEO insights and opportunities beyond just reporting on traffic in general. Here are 6 ways to use them. Full Story: Search Engine Journal
MOBILE MARKETING
App Store Optimization – understanding key iOS metrics and sources
When launching App Store Optimization and other mobile app marketing initiatives, simply knowing that downloads move up or down does not paint the full picture of performance. Full Story: MobileMarketing Magazine
Android vs. iOS App Development: Android is Cheaper for Small Businesses, But iOS Has Benefits
The cost of developing an app depends on many factors. Small businesses spend less to develop Android mobile apps than iOS apps. Full Story: Yahoo Finance
How Last-Mile Delivery is Evolving and How Retailers Are Adapting
The spread of the pandemic has dramatically changed the way shoppers purchase goods. Full Story: Total Retail
Samsung mobile boss says Galaxy Note series may not see refresh this year
Samsung’s co-CEO said on Wednesday that the company is unlikely to launch a new Galaxy Note smartphone this year. Full Story: ZDNet
DIGITAL SIGNAGE/ SCREEN MEDIA
6 tips on how to relaunch your business after the pandemic using digital signage solution.
The COVID-19 pandemic has taken a toll on many businesses. And in this situation, it is vital to find new effective tools to restore and improve your business operations. Full Story: Love Belfast
5 Reasons you Should Choose Digital Signage Over Traditional Print Media
Traditional print media has definitely seen the best of its days during the past few recent decades. Full Story: 365 Retail
EMAIL MARKETING
9 Ways to Reduce Your Email Bounce Rate
Your email bounce rate is a key performance indicator that demonstrates how many subscribers aren’t receiving your communications. Full Story: Business.com
Email is for yesterday, today, and tomorrow
You can yak all the time on Slack, Teams, or Google Chat — or get real work done with email. Full Story: Computerworld
E-COMMERCE
Stronger Together: 5 Reasons Women in Ecommerce Should Seek Each Other Out
Data shows there are real advantages to finding a like-minded community. Full Story: Entrepreneur
Manufacturers accelerate ecommerce, but big roadblocks remain
COVID-19 has accelerated the B2B ecommerce journey of many U.S. manufacturers. Full Story: B2B E-commerce World
PUBLIC RELATIONS
Improving Society or Improving Public Relations Campaigns?
Interest and adoption of ESG investing has absolutely exploded over the last couple of years. Full Story: ETFdb.com
PR firm launches new brand proposition
PR agency Fever Unlimited unveiled a new proposition and identity reflecting the evolved way people interact with brands. Full Story: Transform magazine
MARKET RESEARCH
How can market research and user experience combine?
User experience (UX) is misunderstood and can often be a better fit for projects than traditional market research (MR), a panel at the MRS Impact 2021 conference has said. Full Story: Research Live
WEB DEVELOPMENT
5 Essential Web Development Tools Every Web Developer Should Know
From single-page websites to powerful and performant web applications such as Facebook, Netflix, or Spotify – web development has come a long way. Full Story: BBN Times
2021 Google Algorithm Update: Double Down On Website User Experience
By now, it should be no secret that website user experience (UX) ultimately determines whether a website sinks, floats or takes off. Full Story: Forbes
MARKETING AUTOMATION
Salesforce introduces new AI-driven ABM capabilities
Marketing and sales will now be ablt to target campaigns at accounts, not just individual contacts at account. Full Story: MarTech Today
5 Reasons to Make Machine Learning Work for Your Business
How this innovation can be a competitive advantage for any business, including yours. Full Story: Entrepreneur
ANALYTICS & BUSINESS INTELLIGENCE
How To Obtain The Holy Grail Of Simple, Real-Time Analytics
To be more competitive, organizations want to make better, faster decisions. Sometimes they also want to give customers access to relevant data. Full Story: Forbes
YouTube Adds Connected TV Data to YouTube Analytics, New Insight on Returning Viewers
YouTube is looking to lean further into TV screen viewing with new data in YouTube Analytics that will detail how many of your viewers are seeing your content on their larger screens. Full Story: Social Media Today
BRANDING AND DESIGN
8 Keys to Coming Up With a Brand Name That Will Attract Customers
When thinking of a name for your business, it’s important to keep several notes in mind. Full Story: Entrepreneur
Why you need to define your personal brand early in your career
Defining your personal brand early in your insurance career path can pay dividends in the long-run, viewers attending an Insurance Institute of Canada webinar heard recently. Full Story: Canadian Underwriter
VOICE STRATEGIES
Marketers Favor Smartphones for Voice Apps but Big Companies Still Like Smart Speakers
Marketers are enthusiastic about the use of voice apps and voice assistants as a customer engagement channel based on new survey data released by Voicebot yesterday. Full Story: Voicebot.ai
Wikipedia Will Start Charging Tech Giants and Their Voice Assistants for Data Access
Voice assistants may soon need to pay Wikipedia to find answers to some of the questions users pose. Full Story: Voicebot.ai