By Integrated Marketing Platform | April 13, 2021 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
Investing in Content Marketing Drives Success
If you hope to accomplish your business goals online, you must have a sound content marketing strategy because publishing valuable content on a consistent basis is vital for brand awareness, lead generation, and sales conversions. Full Story: Business 2 Community
Be a Disruptor: How to Bring Your Business Idea to Life
Committing to the entrepreneurial career pathway in this uncertain era of technological disruption can seem too unclear, too risky, too “I don’t even know where to start”. Full Story: Training.com.au
5 Reasons why You Need to Invest in Digital Marketing in 2021
No matter the industry, no matter the business model, every business can benefit from investing in digital marketing. Full Story: CoFounder Magazine
Word Of Mouth Marketing: A Guide
Pokémon cards took off in the late 1990s, not because of TV commercials or print ads, but because of word of mouth. Full Story: Built In
How to Overcome B2B Content Marketing Challenges During the Pandemic
If you’re a marketer in a B2B business, you know that maintaining a well-planned, high-quality content pipeline is difficult even at the best of times. Full Story: MarketingProfs
How to Blend Outbound and Inbound Marketing Within Your ABM Strategy
Marketing is ever-evolving, due to new technologies and the shifting needs of prospective customers. Full Story: Business 2 Community
Six Lessons I Learned As A New Golfer That Apply To Marketing
Like many people this past year, I took up golf as a new hobby to get out of the house during the pandemic. Full Story: Forbes
How Companies Can Effectively Implement RPA In Their Marketing Processes
There are a few keywords that catch VC’s attention in 2021: artificial intelligence (AI), robotic process automation (RPA) and Covid-proof businesses. Full Story: Forbes
SOCIAL MEDIA
The Power of Hashtags in Social Media
Although hashtags were first used on Twitter back in 2007, they soon became a social media phenomenon, being integrated into most platforms like Facebook, Instagram, Pinterest, Linkedin, etc. Full Story: CoFounder Magazine
A smart picture frame might contain lessons for making a better social media world. Full Story: Built In
The secret to successful social media marketing
For many veterinary practices, social media is just another box to check. Full Story: DVM 360
Everything wrong with social media infographics: an informative thread
In the past year, we’ve all seen it too often: terrible tragedy in the news, followed by a host of social media PowerPoint presentations about the social issues surrounding the event and why people should care. Full Story: Cherwell
SEARCH ENGINE
It takes a squad of all-star players to succeed in SEO. Here’s how you can improve your batting average. Full Story: Built In
WordPress SEO Guide: Everything You Need to Know
Want your WordPress website to get more traffic and higher organic search rankings? Our new ebook covers all the SEO best practices. Full Story: Search Engine Journal
The evolution of SEO and PPC: 3 tips for brands looking maximise sales
They say nothing ages as quickly as yesterday’s vision of the future and this is especially true about digital technology. Full Story: Global Banking & Finance Review
How Important Are XML & Image Sitemaps To Google?
Confused about whether you need XML or image sitemaps and how important they are to Google? Gain a better understanding in this Ask An SEO column. Full Story: Search Engine Journal
MOBILE MARKETING
Don’t Be Fooled by Data: How to Make Data Analysis in Mobile Marketing Plain and Simple
Analyzing mobile marketing campaign data is a complex process. One wrong number leads to misinterpretation of the entire campaign. Full Story: MarketingProfs
5 advantages SMEs may benefit from Mobile App
The first preoccupied question for this article is, what do you see your smartphone? An irreplaceable assistant? Full Story: Manchester
Finance Apps: Benchmarks for Success in 2021
Finance brands were generally spared by the marketplace shakeup of 2020. Full Story: Business 2 Community
APIs Aren’t Just for Tech Companies
Application programming interfaces — more commonly known as APIs — are at the heart of the most successful digital companies, powering everything from Amazon’s cloud business to Google ads to Facebook likes. Full Story: Harvard Business Review
DIGITAL SIGNAGE/ SCREEN MEDIA
QMS’ pDOOH Platform Proving Campaign Attribution
The study conducted by customer intelligence platform Lifesight, looked at the performance over a four-month period by correlating the exposed mobile ID’s who had the opportunity to view a QMS digital outdoor site before booking and taking a trip to the advertised destination. Full Story: B&T
Digital signage makes it big in Hollywood
When you think of digital signage, typically a big Hollywood awards show won’t come to mind. However, digital signage is starting to get noticed by one Hollywood awards ceremony: Full Story: Digital Signage Today
EMAIL MARKETING
7 Email Marketing Strategies and Tips for 2021
Email marketing was and will continue to be one of the most cost-effective marketing strategies. Full Story: Business 2 Community
Will Email Stand The Test Of Time?
Emails have garnered a bad reputation over the years. Forbes
E-COMMERCE
How Ecommerce Brands Can Increase Site Traffic in 90 Days (Without Spending Thousands on Ads)
Pay-per-click (PPC) ads are the heroes of short-term minded marketers. Full Story: Business 2 Community
Reasons Why Your E-commerce Project Needs an App?
In the fast-growing business world, e-commerce mobile app development benefits both retailers and consumers. Full Story: CustomerThink
PUBLIC RELATIONS
Essential PR and marketing lessons from a year of COVID-19
The COVID-19 pandemic affected every single industry, and the businesses that stayed afloat usually had marketing and PR on their side. Full Story: AZ Big Media
Why Traditional PR Is Coming Back in Vogue
We are firmly planted in the digital age, with email, social channels, websites, and online advertising a mainstay of the marketer’s toolbox. Full Story: Business 2 Community
MARKET RESEARCH
Why search data doubles as valuable market research
Understanding customer needs and behaviour, coupled with market intelligence are among the keys to making successful marketing decisions. Full Story: Econsultancy
WEB DEVELOPMENT
11 Possible Reasons For A Sudden Plummet In Business Website Traffic
A business’s website statistics offer a lot of insight into its customers’ behavior, and analyzing this data can help show what it is doing right or wrong online. Full Story: Forbes
How to Make Your Website Your Best Salesperson, and Not Your Worst Money Pit
In order for your website to be a business asset, you need it to communicate like a salesperson. Full Story: Entrepreneur
MARKETING AUTOMATION
3 Customer Trends AI Can Spot Before Marketing
Marketers work constantly to try to stay ahead: ahead of the news, ahead of trends, ahead of customer expectations. Full Story: CMSWire
5 Ways AI Helps Retailers Get Ready for the Post-Pandemic Economy
As vaccine distribution moves us closer to a post-pandemic life, businesses are still navigating the economic uncertainty. Full Story: Total Retail
ANALYTICS & BUSINESS INTELLIGENCE
The 15 Best Data Visualization Tools and Software for 2021
The editors at Solutions Review have developed this resource to assist buyers in search of the data visualization tools to fit the needs of their organization. Full Story: Solutions Review
How to Boost Your Sales Leads in 2021 with These 4 Tips
When you run any kind of online business, you must ensure you continuously drive traffic and convert a high percentage of that traffic into paying customers. Full Story: Business 2 Community
BRANDING AND DESIGN
5 Surefire Ways to Increase Your Brand Awareness With Instagram
Instagram is one of the largest social media platforms for your brand to consider using as part of your marketing strategy. Full Story: Business 2 Community
How Brand Marketing Improves B2B Financial Performance
Persuasive evidence shows that most B2B companies will maximize growth by balancing the use of long-term brand marketing and short-term demand generation marketing. Full Story: CustomerThink
VOICE STRATEGIES
Mozilla partners with NVIDIA to democratize and diversify voice technology
As technology makes massive shift to voice-enabled products, NVIDIA invests $1.5 million in Mozilla Common Voice to transform the voice recognition landscape. Full Story: The Mozilla Blog
The Microsoft-Nuance Deal: A new push for voice technology?
Microsoft’s decision to buy Nuance for $19.7 billion highlights how important voice-activated technology is already in healthcare and how ubiquitous it might become elsewhere. Full Story: Computerworld