By Integrated Marketing Platform | June 22, 2021 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
The Value of a Traditional Marketing Mindset in a Digital World
The digital marketing industry contains two types of people: experienced marketing professionals with a traditional approach who start by tapping into the psyche of their target audiences; Full Story: MarketingProfs
What is Influencer Marketing? – A Guide
In the past, the field of influencer marketing was limited to only celebrities and some popular bloggers. Full Story: TechFunnel
Marketing Ops’ Secret Superpower: Procurement
Early in my career, I developed something called my “Marketing Truths.” These were instrumental in helping me understand people’s behavior and motivation. Full Story: CMSWire
What is Marketing Collateral and Why Should You Care?
Marketing collateral has evolved over the years. Full Story: BBN Times
Four reasons why your brand should invest in digital marketing
The world of marketing has seen an ever increasing investment in digital over the last decade. Full Story: The Drum
Why Brand Purpose is the Future of Impactful Marketing
Every marketer has been faced with a moment of uncertainty in their career. It’s the type of tipping point where they question whether they’ve made the correct decision or have gone too far outside the lines. Full Story: MarTech Series
5 pro tips on selecting marketing images for businesses
One effective way for businesses to develop their sales funnels and optimize their budget is by using microstocks. Full Story: The Drum
How Digital Marketing Can Give Small Businesses an Extra Edge
The COVID-19 pandemic has left an inevitable wound in our global economy. Every year, businesses have more competition, and more challenges. Full Story: Business 2 Community
SOCIAL MEDIA
Why you should respond to your customers on social media
That’s not the only thing customers care about, but it’s the most important. Full Story: MarTech
Four Ways Social Media Can Prepare Organizations For Crisis Management
I used to love watching and following drama-filled social media posts until approximately four years ago when my wife and I, owners of nDemand Consulting Services … Full Story: Forbes
Improve your networking with social media
Social media has become a crucial part of any job hunt, so how can you do it well? Full Story: The Irish Times
3 Powerful Reasons Why Businesses Should Use Social Media
Over the years social media has evolved from a social networking platform into a powerful marketing platform. Full Story: Business 2 Community
SEARCH ENGINE
3 tips for optimizing your clients’ SEO in 2021
Helping your clients stay on top of their SEO strategy has never been easy. But it’s getting harder. Full Story: Search Engine Land
5 Reasons Why Content Is Important for SEO
Search Engine Optimization is done for content consumption and not just for revenue generation. Keep reading to find out why content is the primary vitality for SEO. Full Story: Newswire.net
Google Dynamic Search, The SEO Of Search Advertising
Dynamic search campaigns are an excellent tool for any paid search advertiser. Full Story: JumpFly
4 Tips for Better Managing Multiple SEO Projects At Once
How can you achieve maximum productivity and output while managing multiple SEO projects at once? Check out these expert SEO tips. Full Story: Search Engine Journal
MOBILE MARKETING
14 Ways For Companies To Improve Digital And Mobile Marketing In 2021
More than ever before, consumers are turning to the internet to find information and engage with brands and other consumers. Full Story: Forbes
7 Ecommerce Mobile App Mistakes Businesses Tend to Overlook
Mobile ecommerce (mcommerce) is expected to soon overtake ecommerce activities. Full Story: CustomerThink
15 Must-Have Features Of A Successful, User-Friendly Mobile App
The online marketplace never closes. These days, if your business is to succeed at engaging and keeping customers, it’s essential that the public be able to shop with, learn about and interact with your company 24/7. Full Story: Forbes
Why do you Need a Mobile App for Business?
Everyone owns a mobile phone nowadays. The mobile devices are smart due to the host applications they offer. Full Story: WhaTech
DIGITAL SIGNAGE/ SCREEN MEDIA
Why digital signage is more critical than ever in post-COVID retail
A Sharp NEC Display leader shares insight on digital signage trends in the post-COVID retail environment and the role a mobile device will play going forward. Full Story: Retail Customer Experience
EMAIL MARKETING
The Death Of Email Marketing As We Know It Is Coming This Fall
Traditional email marketing utilizes remote images that load when viewing an email or invisible tracking pixels to track email opens and gather information from the recipient’s device such as IP address. Full Story: Hospitality Net
How AI Can Boost Your Next Email Marketing Campaign
Email campaigns are an essential part of any company’s marketing stack. Full Story: Entrepreneur
E-COMMERCE
Looking to Get Into Ecommerce? Here’s 3 Things to Do Before Getting Started.
If you’re looking to get started in the ecommerce space, here are three crucial things you need to do. Full Story: Entrepreneur
Ecommerce Marketplaces are Enabling Direct-to-Consumer Brands to Succeed
The rise of direct-to-consumer in retail is often seen as a competitive threat to e-commerce marketplaces. Full Story: Branding in Asia Magazine
PUBLIC RELATIONS
Four ways PR pros can deal with stress
Working in PR can be quite stressful — after all, you do have brands’ reputations at stake! Full Story: Media Update
Digital content is shaking up roles in corporate PR
The traditional model of corporate communications is undergoing a massive shake-up and perhaps quicker than many would have anticipated. Full Story: Business Daily
MARKET RESEARCH
How market research reveals what you really think
He says people cannot answer some questions honestly because they are not aware of their own deep underlying motives. Full Story: BBC
WEB DEVELOPMENT
Tips on Selecting a Website Development Company
Web development companies play a significant role in improving the company brand name and reputation online. Full Story: Omega Underground
5 Important and Quintessential Elements Every Website Should Have
Web development and designing is not a joke. Full Story: Vents Magazine
MARKETING AUTOMATION
Is Your Marketing Automation Failing?
A well-thought out marketing automation stack is essential to streamlining marketing activities and performance. Full Story: MarTech Series
6 Ways Artificial Intelligence Will Transform StartUps Business
Over the earlier decade, the field of Artificial Intelligence has taken immense leaps forward. Full Story: Finextra Research
ANALYTICS & BUSINESS INTELLIGENCE
What makes a real-time enterprise?
Real-time analytical capabilities are an increasingly common focus for enterprises adopting modern analytics solutions, but it’s an end-goal that requires careful evaluation of your business needs to realise successfully. Full Story: Information Age
The 11 Best Retail CRM Software Solutions to Consider in 2021
With the right retail CRM software, businesses can improve how they manage their customers, respond to queries, develop brand loyalty, encourage return customers, generate marketing campaigns, and generally maximize customer satisfaction. Full Story: Solutions Review
BRANDING AND DESIGN
How Branding Can 10x Your Revenue And Save You Time
Branding will result in increased profits when done right. Full Story: Forbes
These 5 Branding Factors Will Take Your Business to the Next Level
The importance of branding in business is undeniable. Full Story: Entrepreneur
VOICE STRATEGIES
Linux Foundation partners with Microsoft and Target to create standards for voice technology
The Open Voice Network will look to protect the voices behind the technology and establish trust with consumers. Full Story: ZDNet
Tinkoff Makes Voice Assistant Oleg Introduces Universal AI Phone Defense Against Spam Calls
Russian finance and tech provider Tinkoff has created a free version of its Oleg voice assistant that will filter and block spam and fraudulent calls. Full Story: Voicebot.ai
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