By Integrated Marketing Platform | January 14, 2022 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
How to build a long-term, search-first marketing strategy
A transformed digital landscape means marketers must think search-first. Full Story: MarTech
15 Top Trends That Will Impact Marketing In 2022
Marketing trends come and go, constantly evolving as brands strive to better leverage the latest technologies and respond to shifts in the marketplace. Full Story: Forbes
Stop Guessing: Digital Experimentation is the Future of Marketing
Too often, corporate bottlenecks stall progress and growth. Full Story: CustomerThink
Why High-Performing Packs Should Embrace Both Design And Marketing
The design industry is multifaceted and sophisticated. Full Story: Forbes
The State Of Influencer Marketing: Top Insights For 2022
During the past two years, we’ve learned to be quick on our feet and adjust to the unknown. Full Story: Forbes
Understanding Multi-Level Marketing
Multi-level marketing (MLM), also known as direct marketing or network marketing, is a method of selling products directly to consumers using independent sales representatives. Full Story: Forbes
6 Marketing Mistakes Made by Self-Storage Operators and How to Avoid or Fix Them
If your digital marketing isn’t up to snuff, your self-storage business could be missing new customers. Full Story: Inside Self-Storage
A 5-Step Guide To Formulating An Effective Marketing Strategy
Many companies today are reliant on unique and effective marketing strategies to grow and expand their businesses. Full Story: HR News
Avoid Making These 7 Marketing Personalization Mistakes
Companies that get marketing personalization right perform much better than those that don’t, according to a McKinsey & Company report. Full Story: CMSWire
SOCIAL MEDIA
How To Use Non-Social Media Marketing To Generate A New Client Base
Launching and scaling a new enterprise can be tricky. Full Story: Forbes
Marketing a brand on TikTok is harder than it appears. Full Story: Practical Ecommerce
Social Media Usage Statistics For Digital Marketers In 2022
Everyone’s obsessed with social! Check out these social media usage statistics – they’ll blow your mind. Full Story: Search Engine Journal
Making The Best Of How Social Media Is Used In Business
Social media follows the rule that there is constant change all the time and the only constant is the social media’s community’s desire to connect. Full Story: Digital Market News
SEARCH ENGINE
What Google’s Enhanced Autocomplete Box Means For SEO
What does Google’s beta testing of a new enhanced autocomplete box mean for your SEO strategy? See examples of new SERPs here. Full Story: Search Engine Journal
6 SEO Tips for 2022 and Beyond
Every year brings new opportunities to reevaluate and refine our SEO strategies to be more targeted and impactful for our brands and clients. Full Story: MarTech Series
Search Engine Marketing vs. Social Media Marketing: Understand the Difference
Both SEM and SMM are very beneficial for businesses. Full Story: The Web Writer Spotlight
How to build a long-term, search-first marketing strategy
A transformed digital landscape means marketers must think search-first. Full Story: Search Engine Land
MOBILE MARKETING
Mobile ad spend lept 23% in 2021, on track to hit $350B this year
Mobile ad spending saw 23% year-over-year growth in 2021. Full Story: Marketing Dive
Top 2022 mobile marketing trends after a disruptive year
How mobile marketing will evolve in 2022. Full Story: Ad Age
Understanding The Differences In Mobile App Use Across Generations
People across all generations spend more time now than ever before using mobile apps, averaging roughly four hours a day. Full Story: Forbes
Top 7 Mobile App Failures & Learnings to Build a Successful App
The mobile app market is growing by leaps and bounds in today’s fast-paced world. Full Story: Appinventiv
DIGITAL SIGNAGE/ SCREEN MEDIA
Educational Digital Signage Is the Key to School Transformation
Digital signage is transforming education in many ways. Full Story: The Southern Maryland Chronicle
How Investing in a Digital Signage Might Be What Your Business Needs
While online shopping may be more common, nothing really takes the place of going to a retail store, especially when it comes to electronics. Full Story: MakeUseOf
EMAIL MARKETING
Does email marketing really work? Statistics say YES!
To make any business successful, alluring customers to do business with you is the key. Full Story: iTMunch
Thought Leadership Marketing Primer: How to Ace Thought Leadership in 2022
You might promote your consulting business on social media. Perhaps you’re a coach who is winning at your email strategy. Full Story: Business 2 Community
E-COMMERCE
10 reasons why WooCommerce is the perfect partner for an ecommerce website
Why you should try a best-in-class ecommerce solution for a WordPress site. Full Story: TechRadar
What are the trends for e-commerce in 2022?
If 2020 was the year of the e-commerce boom, with apps like TikTok and Instagram expanding their e-commerce capabilities and consumers increasingly acclimatising to online shopping, then last year was the year the industry hit major challenges. Full Story: Global Banking & Finance Review –
PUBLIC RELATIONS
PR: In The Name Of Pride And Professionalism
It’s ironic that public relations has something of a PR problem. Full Story: Forbes
2022 Forecast: 12 PR Trends We’d Like To See
Industry leaders, along with PRovoke Media editors, weigh in on the trends they would like to see as the PR industry navigates the third year of the global pandemic. Full Story: PRovoke Media
MARKET RESEARCH
5 Trends That Are Reshaping the Market Research Industry
In the long run, organizations continue to chart their growth strategy and resilience through new avenues of profitability and dominance in new markets. Full Story: Destination CRM
WEB DEVELOPMENT
How to Create a Startup Website That Delivers
Websites aren’t just for leaving contact information and hoping people will contact you. Your website inspires, captivates and converts users into customers. Full Story: Entrepreneur
Using Python for data engineering
Python is one of the most popular programming languages worldwide. Full Story: Technology Decisions
MARKETING AUTOMATION
A marketer’s 2022 guide to Marketo: What it does today
This guide will walk you through some of the key capabilities of Marketo, one of the cornerstone platforms in the marketing automation space. Full Story: MarTech
ANALYTICS & BUSINESS INTELLIGENCE
Unbounce acquires LeadsRX marketing analytics
The conversion intelligence platform adds marketing performance analytics and attribution. Full Story: MarTech
PTC Utilized People.ai to Activate Sales and Marketing Teams
People.ai helped PTC to improve customer engagement and boost productivity by addressing their challenges. Full Story: Analytics Insight
BRANDING AND DESIGN
Why You Probably Don’t Need To Rebrand
There are all sorts of reasons businesses rebrand, some good, others not so good. Full Story: Business 2 Community
What Brand Positioning Is And Why It’s Important For Your Business
When it comes to building a strong brand, a tagline or logo alone won’t do the job. Full Story: Forbes
VOICE STRATEGIES
Voice Technology predictions for 2022
Businesses that have upped their voice technology game are finding themselves with stronger customer relationships and more market share.