By Integrated Marketing Platform | April 07, 2022 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
15 Top Digital Marketing Tools & Why We Love Them
Looking for new tools to help improve your digital marketing strategy? Check out these popular options and see why they’re trending. Full Story: Search Engine Journal
We Need Crisis-Proof PR And Marketing Solutions
Right at the beginning of my career, I was given the advice to create business solutions that are crisis-proof. Full Story: Forbes
The right approach to multilingual marketing strategy
Is your brand lost in translation, missing out on opportunities or revenue? Learn how to correctly do multilingual marketing. Full Story: Search Engine Land
Using modern marketing tips to get the most from loyalty programs
Customer loyalty programs are at the forefront of the restaurant industry like never before. Full Story: Fast Casual
Build a Top-Notch Marketing Strategy
To be successful, customers must know who you are, where to find you, and what services your company offers. Full Story: Contractor Magazine
The Horseshoe Theory Of Marketing And Customer Service
Since the advent of digital advertising, it has often felt that marketing and customer service have been on opposite digital transformation trajectories. Full Story: Forbes
How is IoT Reshaping the B2B Marketing Experience
As entrepreneurs prepare for technology improvements, B2B marketing is getting more competitive. Full Story: MarTech Series
How Digital Marketing Propels You to Your Next Level of Sales
Content relevance and value proposition is what our cherished customers continuously require. Full Story: Industrial Distribution
SOCIAL MEDIA
How to Use Social Media Safely? A Guide that Helps Protect Your Children
If you are a parent, you want to protect your children. You also want them to be active and engaged in the world, not just stay at home playing video games all day. Full Story: GineersNow
How to Price Your Services as a Virtual Assistant or Social Media Manager
Just starting as a virtual assistant or social media manager? Here’s your go-to guide for how to price your online service for maximum authority, leads, and profit. Full Story: Entrepreneur
How the pandemic changed the way we use social media
New research suggests social media could play a bigger role in supporting arts organisations to meet their ambitions for social impact, inclusivity and participation. Full Story: Arts Professional
30 Crazy Social Media Facts Marketers Need To Know
Numbers don’t lie. Here are 30 mind-blowing facts about the power of social media that can help you boost your marketing game. Full Story: Search Engine Journal
SEARCH ENGINE
SEO Best Practice for Alt Text
In a Google Office-hours hangout, Google’s John Mueller answered a question about how to use alt text for SEO. Full Story: Search Engine Journal
How to gain quick SEO wins and maximize business impact with a small team
As digital marketers, we often get asked for quick SEO wins, usually without many resources or budget. Full Story: Search Engine Land
7 Ways Small Businesses Can Use SEO to Boost Customer Service and Growth
Most know that increased search engine visibility boosts website traffic, but what are the best ways of applying it to enhance the customer experience? Full Story: Entrepreneur
Google multisearch – search by image and text at the same time
Just to be clear, MUM is not currently being used for this search feature – yet. Full Story: Search Engine Land
MOBILE MARKETING
Top 5 Mobile App Marketing Trends to Watch for 2022
Apple’s App Tracking Transparency (ATT) policy went into effect in April 2021, spawning a slew of think pieces about the imminent demise of mobile app marketing. Full Story: Toolbox
Sensitive mobile app data found unprotected in the cloud
Experienced developers who use the cloud to create mobile apps typically try to harden their apps to protect them against different types of attack. Full Story: TechRepublic
Top mobile marketing trends for 2022 revealed in new report
According to a new report by AppsFlyer, the top predicted mobile marketing trends for 2022 will likely see a significant change in the way companies conduct business. Full Story: IT Brief
The biggest mobile marketing agency you have never heard of
Agencies that work with either startups or corporates can understand the delicacy when working with either a company too small or one too big. Full Story: Ctech
DIGITAL SIGNAGE/ SCREEN MEDIA
Top 4 things brand marketers need to know about programmatic OOH ads in 2022
While 2022 entered with its share of challenges, I believe it’s safe to say we’re all looking forward to the positivity this year will bring with the anticipation of life returning to normal – or at least our next normal. Full Story: The Drum
5 Reasons to Incorporate Social Media into your Digital Signage
Incorporate social media into your digital signage to provide proof, increase interaction, improve employee morale, increase followers, and share cost-effective content. Full Story: Digital Signage Today
EMAIL MARKETING
Ingredients of a Perfect Custom Email Template
Many email marketing websites offer pre-built templates to help email marketers run their email campaigns. But, if you want to leave a lasting impression on your readers, there is no substitute for custom professional email templates. Full Story: Daily Bayonet
7 Cold-Email Marketing Strategies That Will Heat Up Your Sales
Email marketing can be highly profitable, but your success depends on the tactics you use. Full Story: Entrepreneur
E-COMMERCE
How Retailers Can Win At Social Commerce
The coronavirus pandemic has transformed the way the world shops and communicates. Full Story: Forbes
10 steps to create a perfect ecommerce website for SMBs
When the brick-and-mortar stores got shut down with the whole world during the pandemic lockdowns, the ecommerce business exploded. Full Story: TechRadar
PUBLIC RELATIONS
The Top 7 PR Trends That Brands Should Care About Right Now
Public relations should be part of every business’s strategy, regardless of how large or small. These seven PR trends can help you maximize your strategy. Full Story: Entrepreneur
Best Financial PR Agencies & Services : Top Financial PR Firms to Help Your Business
Financial companies are often under immense public scrutiny. Full Story: Business2Community
MARKET RESEARCH
RESEARCH SECTOR SHOULD ENSURE ‘TRANSPARENCY’ OF POLITICAL LEADERS
The market research sector has an “important role” to play in holding leaders to account, ensuring “transparency” and decisions are “fact-based”, according to former Unilever CEO and climate campaigner Paul Polman. Full Story: Research Live
WEB DEVELOPMENT
Website Builder Webflow Hits $4 Billion Valuation As It Nears $100 Million Revenue
Vlad Magdalin says he’s been getting odd looks at Starbucks in recent weeks when he tells the baristas his first name. But he has no reservations about the war in Ukraine initiated by the man who shares that name—the day the invasion began, Magdalin renounced his dual Russian citizenship. Full Story: Forbes
Can you be Hacked by Visiting a Website?
Visiting websites throughout the decades has always had its risks. Full Story: Security Boulevard
MARKETING AUTOMATION
There are many tools available today to help sales organizations collect, analyze, and report on key data. TFull Story: TechFunnel
The Genesis of Artificial Intelligence and Digital Twins
Artificial Intelligence (AI), Machine Learning (ML), and Digital Twins – why are we hearing so much about them and why do they suddenly seem so critical? Full Story: Express Computer
ANALYTICS & BUSINESS INTELLIGENCE
7 Helpful Hints to Apply to Your Business Intelligence Efforts
Data can be powerful if it’s accurate. Full Story: Franchise500
How Big Data Is Helping Advertisers Solve Problems
Big data is transforming the relationship between companies and customers. Full Story: Forbes
BRANDING AND DESIGN
12 natural products branding trends to know now
Correctly branding your product is vital to its success, yet so difficult to nail down. Be sure it’s authentic and trendy with these expert ideas. Full Story: New Hope Network
This ‘hand-drawn’ logo was designed by an algorithm
Bias exists everywhere in design, from the Eurocentric standards of what we label “good design” to the oft-prejudiced code hiding just beneath the surface of a website. Full Story: Fast Company
VOICE STRATEGIES
Google now lets you search for things you can’t describe — by starting with a picture
You like the way that dress looks but you’d rather have it in green. Full Story: The Verge