By Integrated Marketing Platform | June 06, 2022 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
4 Ideas for Starting a Blockchain Business
Five years ago, I took my IRA investing company into the crypto space. You too can make similar moves to get active in this fun and fast-paced industry. Full Story: Entrepreneur
The Great Debate: Marketing Growth Frameworks
There are two schools of thought when it comes to marketing growth: purists who strongly believe in the traditional principles of brand building and pragmatic balancers who utilize a mix of modern marketing opportunities. Full Story: Alist Daily
How To Leverage Digital Marketing To Drive Sales On Ecommerce Marketplaces
With a large user base, ecommerce marketplaces offer businesses enhanced sales and visibility. Full Story: Inc42
The art of creating a viral marketing campaign
With the widespread adoption of social media platforms and the role that it plays it is no surprise that when it comes to marketing a product. Full Story: The Financial Express
How to Use Metaverse for Marketing and Make Money?
The Metaverse is all set to give a new path to marketing strategies and amazing opportunities to explore the virtual world. Full Story: Analytics Insight
5 Ways To Build A Fool-Proof Marketing Strategy
No one ever said that marketing was easy. It can be pretty challenging to create a successful marketing strategy and yield results. Full Story: CEOWORLD magazine
Three Models Of Effective Design For Marketing Materials
While some marketing and communications offices are sufficiently staffed to include specialists across the gamut, many marcomm professionals find themselves in the position of serving as “a team of one.” Full Story: Forbes
The Future Of B2B Marketing: Get Ready For 2025
As a B2B tech marketer in early 2020, I thought the future of marketing to organizations was clear. Full Story: Forbes
SOCIAL MEDIA
How Social Media Platforms Are Celebrating Pride 2022
In June, many businesses find ways to celebrate Pride Month, whether it be through custom products, charitable donations (or both), special campaigns, and more. Full Story: JCK
2 Little Letters That Can Change Everything for Your Social Media Efforts
Social media not returning enough value? Think more like a leader and less like a marketer. Full Story: Inc. Magazine
How To Evolve Your Social Media Strategy For Next-Gen Consumers
How To Evolve Your Social Media Strategy For Next-Gen Consumers … By now, it’s no secret that social media algorithms are problematic for consumers and… Full Story: Forbes
How to Create a Social Media Marketing Plan in 4 Steps
Anyone can post pictures on social media, but brands that understand and plan their marketing efforts see the real results of social media marketing. Full Story: The Motley Fool
SEARCH ENGINE
Tips For Choosing The Right SEO Keywords
As business owners, we often feel we have a solid idea of our client base and what clients are the most profitable for us to acquire. Full Story: Forbes
Scale Up Your SEO Practices in B2B SaaS Companies
Learn how to build exceptional organic growth strategies with these innovation-driven approaches. Full Story: Entrepreneur
Have you tried to increase your search engine rankings by investing all of your time, money, and effort into methods like keyword research and backlinks? Full Story: HTML Goodies
How Keyword Clustering Powers SEO
Keyword research has changed a lot in the past few years. Full Story: Practical Ecommerce
MOBILE MARKETING
Top 10 Mobile App Development Companies You May Find Beneficial
With over a decade of experience in developing mobile apps, the company gained expertise in producing efficient apps with efficient coding standards that will help you succeed. Full Story: Hindustan Times
4 tips for managing budget spend for marketing
Marketing is something that every business has to now invest in. Full Story: Mobile Marketing Magazine
How to Use the FreshBooks Mobile App in Your Small Business
The FreshBooks mobile app takes invoicing and expense tracking on the road. Business owners can keep their books updated while away from the office. Full Story: The Motley Fool
IAA rolls out transport function via mobile app
The company recapped in a news release that IAA Transport’s desktop solution was introduced on its website in September in an effort to streamline the vehicle transport process fully with a global branch-to-doorstep delivery solution. Full Story: Auto Remarketing
DIGITAL SIGNAGE/ SCREEN MEDIA
4 Tips to Send the Right Message With Digital Signage Advertising
Have you ever been frustrated with an outdated menu? Full Story: Software Advice
Survey: OOH ads beat counterparts in consumer action
The findings show that despite making up only 4.1 percent of total ad spend in 2021, Full Story: Digital Signage Today
EMAIL MARKETING
How To Get Started With Targeted Email Marketing For Your Small Business
Email marketing is not a secret superpower reserved for huge enterprises.. Full Story: Forbes
7 Benefits of Email Marketing to help your Business
Email marketing is an essential tool to create a targeted and personalized campaign. 98% of advertisers think personalization progresses client connections. Full Story: Tech Times
E-COMMERCE
Tips for Preventing Shopping Cart Abandonment
Two key strategies to combat rising prices and optimize the customer checkout experience. Full Story: Total Retail
7 Reliable E-Commerce Strategies for Your Small Business
Using the right e-commerce strategies for your small business can take your company to the next level. Full Story: The Motley Fool
PUBLIC RELATIONS
Digital PR Strategies for 2022
Learn the value of developing a digital PR strategy and the best practices that will help you achieve a good ROI and boost your SEO visibility. Full Story: The Motley Fool
How to make sure your QR code doesn’t become a PR nightmare
How to make sure your QR code doesn’t become a PR nightmare … Full Story: Protocol
MARKET RESEARCH
Accelerate Innovation With A New Approach To Market Research
Market researchers need a way to gain high-quality insights in a more convenient way. Full Story: Forbes
WEB DEVELOPMENT
When looking at both web design and web development we must look at what they each entail. This will then determine their differences and even their similarities. Full Story: The Irrigator
Past, Present, Future: How User-Generated Content Will Ignite the Metaverse
Microsoft FrontPage and Macromedia’s Dreamweaver were introduced to democratize website creation but required some web development and coding skills. Full Story: ATD
MARKETING AUTOMATION
The Best Marketing Automation Software Options for Small Businesses
Unlock newfound capabilities and boost your growth with a marketing automation platform. Full Story: The Motley Fool
Email Marketing vs. Marketing Automation: What’s the Difference?
The business world is full of jargon, and we’re here to help you understand what people are talking about. Full Story: The Motley Fool
ANALYTICS & BUSINESS INTELLIGENCE
4 Benefits the New Google Analytics 4 Brings to Your Marketing Strategy
You’ve probably heard that Google Analytics for digital marketing professionals is undergoing a major change. Full Story: Total Retail
5 Essential Social Media Analytics Tools for 2022
Here, we help you choose from a select list of the five best options. Full Story: The Motley Fool
BRANDING AND DESIGN
12 Reasons Why A Candidate’s Personal Branding May Enhance Their Application (Or Not)
When it comes to hiring the right people for your business, it’s important to not only vet a candidate’s background experience and attitude toward the job but also to determine if they are a good culture fit to represent your organization well. Full Story: Forbes
Three Ways To Identify The Intangible Value Of Your Brand
But uncovering this value doesn’t happen accidentally. Discovering the value your brand holds to consumers takes introspection, research and… Full Story: Forbes
VOICE STRATEGIES
Google Assistant is about to lose a very useful function
People who routinely use Google Assistant to set reminders for themselves have got some bad news from Google. Location-based reminders and the option to assign reminders to a specific user are being removed from the voice assistant. Full Story: Phandroid