By Integrated Marketing Platform | June 14, 2022 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
Build A Powerful Campaign Via On- And Off-Amazon Marketing Tactics, Part One
In the Amazon world, people are always telling you what you can’t do. Full Story: Forbes
The marketing mix of the digital age
Blogs Fresh takes, in-depth analysis and opinions from our esteemed panel of industry leaders. The marketing mix of the digital age. Full Story: Brand Equity
Four Principles For Managing Change In Your Marketing Organization
Some would say that a modern marketing organization is going through perpetual change. Full Story: Forbes
The Rise Of Video-First Marketing
It’s 2022 and “videos” is not an alien word. From a student studying in the fourth grade to an engineer looking for ways to upskill, visual content is everyone’s go-to. Full Story: Forbes
6 Amazon marketing strategies to implement in 2022
New sellers continue to flood the channel while existing brands are ramping up their own efforts. Full Story: Search Engine Land
Measuring the invisible: The truth about marketing attribution
Is marketing attribution a myth or reality? Here are three tips for doing attribution as well as it can be done. Full Story: MarTech
How to Leverage QR Technology to Maximize Marketing Impact
QR technology has seen a dramatic rise in recent years. Learn how brands can leverage QR codes and the public’s comfort with the technology to take their brand to the next level and drive sales. Full Story:
Can AI Marketing Transform Your Business?
However, while science fiction writers played with artificial intelligence, AI marketing has become an increasingly important tool for companies in the real world. Full Story: CMSWire
SOCIAL MEDIA
Eight Best Practices For Social Media Guidelines In The Workplace
There’s a thin line between personal and professional boundaries when it comes to engaging on social media. Full Story: Forbes
10 Steps to the Perfect Social Media Marketing Strategy for Your Business
Are you looking for ways to improve your presence on social media? Want to craft the perfect strategy to help you stand out from the competition? Full Story: Social Media Today
Building A Business On A Budget Through Social Media
We are living in the richest media landscape since time began. It’s a landscape where anyone anywhere in the world can reach an audience easily and consistently without spending a dime. Full Story: Forbes
How to improve cyber attack detection using social media
Social media has cybersecurity pros and cons. One benefit is that it can help improve cyber attack detection. These four real-world examples show how. Full Story: TechTarget
SEARCH ENGINE
SEM vs. SEO: What’s The Difference?
Learn everything you need to know to make both SEO & SEM integral parts of your digital marketing strategy. Full Story: Search Engine Journal
7 Things Things that Can Hurt Your SEO Rankings
Sometimes running a strong SEO program is as much about knowing what not to do as it is about knowing what to do. Full Story: JumpFly
How to Quickly Grow a Startup’s Organic Traffic with SEO for Startups
People go to Google to clarify even the most insignificant doubts they have on a day-to-day basis. Full Story: Programming Insider
Top 3 reasons SEO is so important for your business
Why is SEO – or Search Engine Optimisation – so important for your business? Full Story: The Canberra Times
MOBILE MARKETING
The Personal Touch: How Vendors Should Be Marketing To Mobile Operators
The job of telecom companies is to help mobile operators (wireless carriers) build that brand. Full Story: Forbes
YouTube Launches New Process to Connect Your Mobile Device with Your TV Viewing Experience
For years, social platforms have been trying to work out how to maximize ’second screening, or the use of mobile devices while watching content on your main TV screen at home. Full Story: Social Media Today
Google is combining Meet and Duo into a single app for voice and video calls
Google announced today that it’s combining two of its video-calling apps, Duo and Meet, into a single platform. Full Story: The Verge
SaaS: How Open Source is Driving Mobile App Development
In today’s always-on, work-from-anywhere world, the softphone app is the new ‘must have’. Full Story: UC Today
DIGITAL SIGNAGE/ SCREEN MEDIA
How Digital Signage Enhances In-Store Experiences
Marketers may now experiment and innovate to enhance in-shop buying experiences closer to the real world. Full Story: Indian Retailer
Questions to ask before selecting a digital signage solution
The decision to purchase technology is a complicated one. As well as price, functionality, service, and return on investment, there are aspects like obsolescence to consider. Full Story: K-12 Dive
EMAIL MARKETING
5 Easy But Effective Ways to Boost Your Email Marketing Results
Every email user gets bombarded with tens of emails every day. As a result, many emails go unopened or get split-second attention from the recipient before moving on to other things. Full Story: BOSS Magazine
Email marketing campaigns: How to avoid cyberattacks and data leaks
Email marketing campaigns have become one of the most successful ways for companies to grow business, with a return on investment that surpasses almost any other form of advertising. Full Story: TechDay
E-COMMERCE
Why Stores Are Vital To Resale E-Commerce
It may seem counterintuitive for an e-commerce resaler to open a location targeted at sellers, but, like any other e-commerce brand, there is a massive… Full Story: Forbes
Resetting E-Commerce Expectations
E-commerce was meant to get significantly bigger, and thus everything was to get easier. Full Story: Marketplace Pulse
PUBLIC RELATIONS
4 PR Lies Your Prospects Need To Know
When you “talk PR” with business leaders from prospective clients, you’ll sometimes get very strong reactions like “PR is dead” or “PR is a waste of money.” Full Story: Forbes
Build In Public For Maximum PR Success
Building in public is a strategy in the booming creator economy to share personal and technical milestones, wins and lessons learned before and on the way to launching a product or service. Full Story: Forbes
MARKET RESEARCH
For Better Market Research, Remember That Research Participants Are Humans, Too
Market research relies on human participants for actionable feedback, but researchers often forget the human element in their rush to collect data. Full Story: Forbes
WEB DEVELOPMENT
5 Ways to Get Website Keyword Ideas
To optimize your website’s content so that it appears in search results, targeting the right keywords to create our content around is crucial. Full Story: MarketingProfs
How Franchise Website Suppliers Aid Brands with Specialized Digital Marketing
Not so long ago, advertisements were what we saw on TV, heard on the radio or got in the mail. Full Story: 1851 Franchise
MARKETING AUTOMATION
7 ways to better utilise your marketing automation platform
Gartner analyst shares a range of practical measures B2B marketing leaders can take to lift their utilisation of martech. Full Story: CMO Australia
How to Use Marketing Lists in Dynamics to Power Your Marketing Automation Strategy
By using Marketing Lists to feed your automated email campaigns, you can more efficiently target the most appropriate audience for any given campaign and include your sales team in the list building process. Full Story: MSDynamicsWorld.com
ANALYTICS & BUSINESS INTELLIGENCE
Traditional BI vs. self-service BI shouldn’t be a choice
Traditional BI vs. self-service BI isn’t a choice organizations need to make, but rather a partnership that requires elements from both to bring effective data use to users. Full Story: TechTarget
8 Benefits of Business Intelligence
Using the insights business intelligence software provides, your sales and marketing team can improve their forecasts’ accuracy by… Full Story: Analytics Insight
BRANDING AND DESIGN
5 Tips To Make Your Company Stand Out: How To Create A Unique Brand
Your company is unique. You are the only one of your kind in the world. But how can you make sure that your customers and clients know that? Full Story: Shout Out UK
Building a Self-Storage Brand: What It Entails and How to Do It
When you think about business branding, items like logos, taglines and colors likely come to mind. Full Story: Inside Self-Storage
VOICE STRATEGIES
Google To Remove Third-Party Voice Assistant Apps & Nest Hub Games
Well, if you make use of third-party voice experiences on your Android phone, then you will no longer be able to use them. Because in a recent change, as noted by 9to5Google, “to focus on Android”, the company will no longer allow third-party voice experiences. Full Story: Android Headlines