By Integrated Marketing Platform | September 29, 2022 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
How To Get More Budget To Experiment On New Marketing Channels
How do marketers determine the potential risk versus possible reward of experimenting with new marketing channels and tactics? Full Story: Search Engine Journal
How to build a disruptive marketing campaign
The way customers view, interact and accept brands is evolving. Here’s how businesses can utilize disruptive strategies to boost their marketing efforts. Full Story: Search Engine Land
7 marketing tips to effectively explain a complex product or service
As business leaders and marketers, it’s easy to get so focused on our businesses that we forget to step back and see things from a customer’s perspective. Full Story: The Business Journals
Marketing for large scale retail: 4 winning examples
The large-scale retail sector is one area that is seeing significant changes in the approach to marketing processes. Full Story: Doxee
Digital marketing vs. digital manipulation: Where’s the line?
I’m not alone in noticing that we seem to be in the midst of an explosion of not-so-nice behavior. Full Story: CustomerThink
Have Some of Your Recent Marketing Campaigns Backfired?
Marketing ideas can come in plenty. What matters is smart end-to-end execution with use of the right martech and appropriate marketing processes. Full Story: MarTech Series
Traditional marketing mediums still have a key role to play
Traditional mediums are still relevant in modern-day marketing. Why? Because traditional mediums are the original P, in 4P’s of Kotler’s principle of marketing. Full Story: Bizcommunity
How to bring AI into your digital marketing strategy
Marketers are faced with massive amounts of information. AI/ML tools are the key to unlocking insights from a snowballing avalanche of data. Full Story: ClickZ
SOCIAL MEDIA
How Social Media Analytics Is Transforming Pharma Decision Making
Social media has opened up a whole new dimension of insights for pharma companies. Full Story: Forbes
How to Know if Your Facebook Ads Will Work
Wondering how to run successful Facebook ad campaigns every time? Looking for a process that relies on data rather than a best guess? Full Story: Social Media Examiner
How To Create Engaging Social Media Content: 12 Tips To Drive Results
You may think that creating content is easy, but continuously generating new posts can be difficult. To create compelling social media content, follow these tips. Full Story: Search Engine Journal
11 Tactics To Distribute Content Effectively Through Social Media Platforms
Using different social media platforms to distribute content can keep your target audience consistently in the loop. Full Story: Forbes
SEARCH ENGINE
What Are the Most Important Priorities for a New SEO Campaign?
There’s a lot to do, and months, or even years of work ahead of you. So what are your biggest priorities? Full Story: Entrepreneur
Enterprise ecommerce SEO: Why good technology can’t fix a bad process
Enterprise ecommerce SEO should be strategy-oriented. And yet, that’s rare to find. Here’s how to overcome the industry’s challenges. Full Story: Search Engine Land
Local SEO Benefits You Should Know As Small Business Owner | Is Local SEO Right For You?
Learn more about local SEO in 2022 to reach your local audience whenever they search for your products and services online. Full Story: Scoop NZ
Google Really Wants You To Avoid Changing URLs Just For SEO Reasons
Google’s John Mueller has put down some strong language against changing your URLs for SEO reasons alone. Full Story: Search Engine Roundtable
MOBILE MARKETING
How to Easily Work With Excel Tables in the Mobile App
If you find yourself working on-the-go in the Excel mobile app, you might struggle when it comes to tables. Full Story: How-To Geek
16 Business Types And Functions That Need A Mobile App To Be Competitive
“Click here to download our mobile app”—or similar phrasing—is a suggestion consumers see more and more often these days on company websites and in marketing emails. Full Story: Forbes
11 Effective Mobile Marketing Techniques That Can Drive Leads And Sales
Mobile marketing is a strategy used to reach your target audience personally via smartphones, tablets or any devices made for mobile viewing. Full Story: Forbes
The Reasons Your Ecommerce Store Needs A Mobile App Today
In the era of mobile technology, it is crucial to have mobile applications for e-commerce stores. Full Story: Startup Info
DIGITAL SIGNAGE/ SCREEN MEDIA
How Digital Signage Software Can Offer a Better Experience to Your Guests
It’s no secret that the hospitality and technology sectors are two of the fastest-evolving in the economy. Full Story: TechTheLead
Programmatic DOOH: 6 capabilities marketers may not know about
Although outdoor advertising, such as mainstream billboards, has existed for decades, the rapid acceleration of adtech has resulted in a more modern. Full Story: The Drum
EMAIL MARKETING
How to Choose Your Ideal Email Marketing Service
You will be the only one who can use the best email marketing service currently offered. Full Story: GISuser.com
Email Marketing Drives Conversions in Other Channels
Email marketing has stood the test of time as an effective. Full Story: Practical Ecommerce
E-COMMERCE
Three Ways To Overcome Hurdles And Succeed In E-Commerce
E-Commerce is a booming industry. In 2021, global e-retail sales amounted to an estimated $4.9 trillion. Full Story: Forbes
Five e-commerce trends to watch in 2023
Not only are households more comfortable now with online shopping, but our fast-paced lifestyles are also making our time increasingly precious. Full Story: Media Update
PUBLIC RELATIONS
Is Your Startup Ready For Professional PR?
As a serial entrepreneur and three-time company founder who has worked with several public relations firms, I understand what finding the right firm can do for a solid startup that is ready for PR. Full Story: Entrepreneur
7 Ways to Build Strong PR for Your Personal Brand
Here are the keys to building a strong personal brand through PR. Full Story: Entrepreneur
MARKET RESEARCH
It’s customary to have questions in mind before releasing a new product. For example, we often wonder how the market will respond to our products. Full Story: ReadWrite
WEB DEVELOPMENT
Will More than 70% of All Software Be Built No-Code or Low-Code Platforms by 2025?
Have you ever wanted to build a website or app but weren’t sure where to start? One solution is to use low-code or no-code tools to get things done. Full Story: OfficeChai
Website development: Ways to develop a perfect web resource
Too many people start “nailing it” right away without taking the time to create a proper plan. Full Story: Robotics & Automation News
MARKETING AUTOMATION
Artificial Intelligence And The Future Of Marketing
Actually, though, the chances that there are people out there doing marketing today and not using AI in any shape or form is somewhat unlikely. Full Story: Forbes
A Marketer’s Guide on How to Supercharge Your Outreach Through Sales Outreach Automation
Automating your sales outreach can be a major win for you and your customers. It can potentially reduce your costs by freeing up time for more value-added activities, and it can unlock additional revenue. Full Story: CustomerThink
ANALYTICS & BUSINESS INTELLIGENCE
Why business leaders shouldn’t waste a recession
Data from global marketing analytics consultancy Analytic Partners shows that 60% of brands that increased their media investment during the 2008 and Covid… Full Story: Business Leader
Customer Experience: Key Pillars For Continuous Improvement
… across business domains including marketing, sales and compliance. … is the basis for what most people recognise as “business intelligence” and might… Full Story: International Banker
BRANDING AND DESIGN
Your Brand’s First Impression Can Open or Close Doors, So Make It a Good One
Have you ever walked into a store, a party, a restaurant, looked around, and immediately just got the vibe that you didn’t belong? Full Story: PRINT Magazine
5 Simple Steps for a Successful Brand Building Process
Successful brand-building processes outperform the competition and are crucial for retaining customers. Full Story: StartupGuys.net
VOICE STRATEGIES
BMW will use Amazon Alexa to build its next voice assistant
Amazon Alexa will be the foundation of BMW’s next-generation voice assistant, the companies announced Wednesday at Amazon’s annual Devices and Services. Full Story: TechCrunch