By Integrated Marketing Platform | November 13, 2023 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
What Is Marketing? Definition, Strategies & Best Practices
As a small business, you need a way to attract and lure customers to your products and services. Enter marketing. Full Story: Forbes
How to Make Online Marketing Successful with a Creative Suite
It’s no secret that businesses that only operate in a physical capacity and don’t leverage online portals will be significantly impacting their potential. Full Story: Daily American
Small Business Marketing in 2023: The Ultimate Guide
Small business marketing today typically focuses on establishing a strong online presence, but your options aren’t limited to just the web. Full Story: Forbes
Content Marketing 101: Everything You Need to Know
Steve Jobs said it first in 1996: Content is king. And countless marketers, strategists, and industry leaders have chanted this three-word mantra ever since. Full Story: The Denver Post
The complete guide to TikTok influencer marketing
There are over 100,000 TikTok influencers in the United States across a number of different niches. Full Story: sproutsocial
Maximizing Sales Success Through Telesales And LinkedIn Marketing
In the trendy, rapid-paced and enormously competitive commercial enterprise environment, Full Story: Forbes
SOCIAL MEDIA
B2B Social Media Marketing: A Strategic Approach for Niche Industries
How to tailor your social media approach for b2b business and unconventional products. Full Story: ColoradoBiz Magazine
Social Media Marketing tips to grow on social media
If you want to build a strong online presence then solid social media existence is vital for expanding your business beyond geographical horizons. Full Story: WhaTech
Social Media Marketing For Starters: Choosing The Right Platforms For Your Brand
In the dynamic realm of digital marketing, Social Media Marketing (SMM) stands out as a powerful tool for brand promotion and engagement. Full Story: The INSC Magazine
Social media is geared toward people who scroll. Full Story: JD Supra
New social media features and updates to know this week
Updates to X, Meta, YouTube and more. Full Story: PR Daily
SEARCH ENGINE
Why SEO Is Imperative For The Success Of Your Website
Websites are the modern shop front. According to a 2022 Forbes article, Full Story: Forbes
How SEO experts improve the web and help search engines
SEO professionals can move beyond optimizing just for search engines and adopt a more holistic approach that prioritizes web standards. Full Story: Search Engine Land
Top 5 SEO data pitfalls to avoid for accurate analysis and reporting
Flawed data assumptions lead to flawed optimization decisions. Learn to critically assess your SEO data to produce accurate insights. Full Story: Search Engine Land
5 Common SEO Mistakes That Are Killing Your Rankings
Is the latest Google algorithm update hurting your website’s rankings? You need to stop making these five SEO mistakes now. Full Story: Entrepreneur
Why you shouldn’t measure SEO performance by ROI
Learn why ROI may not be the most accurate metric and how to assess the effectiveness of your SEO efforts instead. Full Story: Search Engine Land
How to Leverage SEO Inbound Marketing to Increase Lead Generation
SEO inbound marketing is a powerful strategy for increasing lead generation. Full Story: The Seeker
MOBILE MARKETING
All Eyes On The Screen: Why Mobile Marketing Is Vital For Brands
Modern consumers successfully deal with most everyday tasks like calling a taxi, ordering food, buying clothes, Full Story: Forbes
Why the Future of Mobile App Development Will Live on the Web
As with all major enterprises, pursuing growth and protection of market share will always reign supreme over innovation. Full Story: Entrepreneur
Best Practices to Ensure Accessibility in Mobile App Development
Making accessible apps is both a matter of ethical and practical concern. Our expert explains the guidelines that you should follow. Full Story: builtin
Mobile Marketing: Connecting with Your Audience On-the-Go
In the digital age, mobile marketing has become an indispensable tool for businesses. Full Story: Technology For You
DIGITAL SIGNAGE/ SCREEN MEDIA
The Right Content Management System Is Key to an Effective Digital Signage Solution
The CMS is what empowers businesses to deliver completely customizable digital messaging to their customers. Full Story: Biz Tech Magazine
8 ways to leverage digital signage in retail
With digital signage software, you can create a Connected Retail Store where digital signs, POS, mobile phones, and kiosks are no longer standalone. Full Story: Digital Signage Today
EMAIL MARKETING
What’s the state of email beyond 2023?
A look back at this year’s trends in email marketing and what to look forward to next year. Full Story: Martech
Are You Ready For the Holidays? Here’s Your Holiday Email Marketing Checklist
While shopping activity certainly ramps up during the “official” Black Friday/Cyber Monday kickoff, the companies that stand to benefit are those that prepare today. Full Story: Entrepreneur
Why Strategic SMS Marketing Matters
Buzz (or ding)! A new text (SMS) message lights up your phone, and you see it’s from a brand you recognize. Full Story: Forbes
E-COMMERCE
E-Commerce Competition Is Fierce: How Brands Can Differentiate Themselves In A Crowded Ecosystem
Today’s consumers have no shortage of shopping options. Full Story: Forbes
Take your e-commerce marketing strategy to the next level
E-commerce appears simple, but the lucrative opportunities of the digital marketplace are out of reach for businesses that don’t invest tactically. Full Story: Marketing Magazine
Why Mobile Optimization is Essential for Your E-commerce Success
In the fast-paced world of e-commerce, where technology evolves at a breakneck speed, staying ahead of the curve is essential for business success. Full Story: CXO today
SEO Strategies for E-Commerce Websites: 9 Tips for Online Retailers
SEO optimization is critical to a successful e-commerce website, Full Story: all Business
E-Commerce Competition Is Fierce: How Brands Can Differentiate Themselves In A Crowded Ecosystem
Today’s consumers have no shortage of shopping options. Full Story: Forbes
PUBLIC RELATIONS
What B2B Tech Companies Need To Create A Successful PR Strategy
You likely know that building credibility and demonstrating industry expertise are key ingredients in growing your tech brand. Full Story: Forbes
4 Reasons Your PR Campaign Isn’t Driving Sales — and How to Fix Them
Media coverage can be lucrative, but you need to employ the right strategies. Full Story: Entrepreneur
WEB DEVELOPMENT
Website Development: A Beginner’s Guide
Website development is a crucial step for any small business looking to establish an online presence, and you need to get it right. Full Story: Forbes
XML vs. JSON vs. YAML: How Do They Differ?
Data serialization languages represent structured data in a format that can be easily stored, transmitted, and reconstructed later. Full Story: Make Use Of
10 Top Tips To Improve Your Website Speed
Find out 10 ways you can optimize your page speed, deliver a great experience for your visitors, and help improve your SERP ranking. Full Story: Search Engine Journal
You are Not Learning Alone: a Structured Guide for Cybersecurity Beginners
Joining the cybersecurity field as an outsider without a technical background was a transformative journey for me. Full Story: Hackernoon
9 Tips for Optimizing Web Development Performance
Are you looking to make a robust place in the web world? Full Story: Diving Daily
MARKETING AUTOMATION
5 marketing automation quick wins
Here are some quick ways that organizations can take advantage of marketing automation to increase the value of customer interactions. Full Story: Martech
AI In Marketing: A Tool, Not A Threat
Much ado has been made over AI’s potential negative impact on the workplace, but that noise is crowding out some big net positives. Full Story: Chief Executive
AI Unleashed: A Guide to Responsible Implementation
Learn how compliance, ethics, and regular audits are shaping the future of AI. Full Story: Full Story: spiceworks
4 tips for auditing your marketing automation program
Audit your marketing automation program so everybody on your team is aware of changes, updates and what to troubleshoot. Full Story: Martech
ANALYTICS & BUSINESS INTELLIGENCE
10 Business Intelligence Examples That You Should Know About
The present business depends largely on the use of data. Full Story: Home Town Station
10-Step Guide to Introducing Artificial Intelligence into Your Business
In this guide, we’ll outline a 10-step process to help you introduce Artificial Intelligence into your organization effectively. Full Story: Analytics Insight
BRANDING AND DESIGN
Startup branding: 6 reasons it’s your key to success
Branding is often seen as a marketing tactic but it is more than that. Full Story: YourStory
20 Ways to Master Your Personal Brand on LinkedIn in 2024 and Beyond
As an active network of over 850 million professionals, LinkedIn is a goldmine for personal branding opportunities, especially for entrepreneurs. Full Story: Entrepreneur
How to Become a UI/UX Designer
The designers who handle UI (user interface design) and UX (user experience design) have enormous jobs within any organization. Full Story: Dice
VOICE STRATEGIES
How to Turn Off Siri Suggestions on Your iPhone
If you don’t like the apps and content that Siri is suggesting on your iPhone, learn how to turn off Siri Suggestions entirely or for certain apps. Full Story: Make Use Of
What Is The Potential Of Voice-Assistant Technologies In Various Industries?
Voice-assistant technologies have rapidly gained popularity in recent years, Full Story: Ticker Tv News
What is a Voice User Interface (VUI)?
Voice user interface, or VUI, is a type of technology that allows humans to interact with technology using spoken language. Full Story: Techopedia
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