By Integrated Marketing Platform | August 28, 2019 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
How Important Is It To Develop A Digital Marketing Strategy?
Does your medical business have an online strategy in place? Do you know the importance of developing a strategy that is tailored to meet the needs of your business? Even in a world where information is readily available at our fingertips, it’s quite common for many medical and healthcare businesses to not know how to develop and implement an online advertising strategy with the aim of acquiring and retaining clients. Full Story: Demotix.com
How to Develop a Marketing Strategy
No matter what kind of business you own, how to develop a marketing strategy affects every aspect of your business. In order to be successful, you will want a marketing strategy that is well thought out and presents measurable goals. The end result of your marketing strategy should be something that improves sales for your business. Full Story: INQUIRER.net
5 Key Components of a Successful Influencer Marketing Strategy
With social platform functionality advancing, and algorithms further limiting organic reach, influencer marketing has continued to become a more viable, valuable digital outreach consideration, which an expanding range of brands are now looking into. Full Story: Social Media Today
Who or What Drives Your Marketing Strategy?
Who ultimately “owns” the marketing strategy of your brand or organization? Who is pulling the strings? I believe any marketing leader would ultimately like to respond to those questions with the answer, “I am.” Based on my own personal experience, that’s not necessarily always the case. Full Story: Total Retail
14 Ways To Shift Your Marketing Strategy In The World Of Online Retail
Brick-and-mortar has slowly declined over the years, with more retailers moving to digital spaces. These changes require new marketing strategies to target consumers and adapt to their online and mobile shopping habits. Full Story: Forbes
Why Nonprofits Must Diversify Their Marketing Mix
“How does direct mail fit into your communication and marketing channel strategy?” This was the question I asked a workshop presenter while attending an annual conference with more than 2,500 fundraising and marketing professionals. Their answer, “We don’t think direct mail is relevant anymore.” Full Story: Forbes
Where Are You Wasting the Most Marketing Money?
Somehow over a century later, we haven’t figured out how to avoid wasting significant portions of our marketing budgets. According to research from LinkedIn, B2B marketing teams waste about 20% of their budgets on poor choices regarding tactics and strategies. Full Story: Business 2 Community
Promos Are for Now, but Love Is for the Long-Term
Sales activation (more commonly referred to as “conversion”) is geared at generating sales. It’s a short term marketing tactic that exploits brand equity through persuasive messaging targeted at highly homogenous customer segments. Full Story: MarTech Advisor
SOCIAL MEDIA
Do’s and don’ts for social media marketers
Every interaction with a customer poses a risk to your brand. With social media, that risk is compounded exponentially. For any team looking to engage a social media audience, there are some basic rules of the road: Be polite; avoid politics; respond quickly; be human. Full Story: PR Daily
7 Reasons People Hate Your Ads — and What to Do About It
Working in marketing can feel a bit like being an embarrassed teenager: You think everyone’s looking at you, but in truth, nobody cares. Marketers spend their entire lives crafting advertisements, while average consumers spend theirs trying to avoid them. Full Story: Entrepreneur
4 Secrets of Instagram Marketing That New Ecommerce Stores Often Miss
People love Instagram. So do business owners and entrepreneurs. The social media channel boasts more than 1 billion monthly active users and more than 500 million daily active users. Full Story: Search Engine Journal
Developing your brand voice on social media: 5 mistakes to avoid
We’re entering the age of technological revolutions and massive diffusion of technologies connecting people around the globe. The constant development of mobile devices gave birth to new forms of communication and 24/7 connectivity in social networks. They play a significant role in changing human consciousness and shaping new customer behaviour patterns. Full Story: e27
SEARCH ENGINE
Effective SEO Techniques to Drive Organic Traffic To Your Site
SEO is essential to rank high on Google. There is no meaning if you have a wonderful website but it is on page 5 of the search. Users do not have the patience to read past the second page. You have to make some effort so that the search engine understands the worth of your website. Full Story: RecentlyHeard.com
Top Reasons Why jQuery Is So Popular and How It Can Be Made More SEO-Friendly
Programmers and web developers are forever looking out for new techniques and tools that will allow them flexibility and enable them to improve the performance of their websites. Simultaneously, they are also conscious of the need for websites to be SEO-friendly to ensure that the businesses that use them are competitive. Full Story: socPub
Gary Illyes, a Google Webmaster Trends Analysts, posted on Twitter “Anyone from the Quora SEO team? We need to talk.” Clearly that implies that Quora is doing something potentially not in accordance with Google’s webmaster guidelines and a penalty is possibly on its way? Full Story: Search Engine Roundtable
Consider 5 Factors Below If Hiring an SEO Consultant
At times, you’re occupied with business responsibilities, which prevent you from getting enough time for SEO. More so, the applied techniques in your site aren’t bearing enough fruit in search engine results. Before hiring an SEO consultant, consider the following 5 factors. Full Story: Droidmen
MOBILE MARKETING
Google and Apple have landed in the midst of a patent dispute
Certain Apple and Google phones could be removed from shelves as a result of a newly surfaced patent dispute between chipmakers GlobalFoundries and rival Taiwan Semiconductor Manufacturing Company (TSMC). GlobalFoundries, which is based in the US, has accused TSMC of stealing intellectual property and using the technology in products including the iPhone XS and Pixel smartphones. Full Story: Mobile Marketing Magazine
Four practical approaches to mobile and cross-channel retailing
The other aspect of mobile-led browserless commerce lies with image recognition. Research from visual commerce AI company ViSenze, which powers image recognition at fast fashion pureplay Asos, questioned more than 1,000 UK and US Gen Z and Millennial shoppers. Full Story: InternetRetailing
Twitter admits it may have shared users’ data without permission
Twitter has admitted to an accidental data glitch that may have collected and shared users’ information with advertisers, without permission to do so. In a blog post, Twitter explained that if a user clicked or viewed an advertisement for a mobile app or interacted with that app since May 2018, the app may have shared certain data with advertising partners. Full Story: Mobile Marketing Magazine
Nearly two-thirds of ad spend is thrown away on low quality location impressions
Poor quality data and mis-targeted location impressions mean that almost two-thirds of what is spent on location targeting is wasted, according Location Sciences. The location intelligence firm conducted an analysis of 500m digital location targeted impressions delivered in the UK and US from January to June 2019 and found that 65 per cent of spend was wasted. Full Story: Mobile Marketing Magazine
DIGITAL SIGNAGE/ SCREEN MEDIA
Benefits of Digital Signage in the Workplace
Whether it’s an office, factory, retail store, warehouse or any other type of workplace, keeping everyone in the loop is crucial. Ensuring the healthy and effective flow of information throughout all levels of your business leads to better communication and improved cooperation. Full Story: Digital Signage Connection
AI, personalization to drive digital signage future trends
Digital signage vendors are constantly innovating and testing new tools, ranging from AI to dynamic content to responsive touchscreens. Keeping up with these trends is absolutely key to ensure your digital signage is effective. Full Story: Digital Signage Today
EMAIL MARKETING
Email Marketing Isn’t Dying, It’s Already Dead
Email has long been a preferred means for drip Marketing campaigns, and the days of blasting one generic message to your entire email list are long past. You can find countless articles, books, and podcasts that provide advice on how to segment and personalize Email Marketing content to make it relevant and compelling to specific age groups. Full Story: AiThority
5 infallible e-mail marketing tips every start-up needs
Email marketing is the old that remains trendy. Today, both new and old businesses stand a greater chance of increasing your blog traffic, using email marketing than ever before. The presence and seeming dominance of social media makes email marketing look obsolete. It is a common assumption that people no longer read emails; nothing is further than the truth as a lot of people are addicted to their emails. Full Story: e27
E-COMMERCE
7 Best Practices to Write Epic E-commerce Sales Copy
How to write ecommerce sales copy is one of the most discussed questions today. And that’s not surprising, considering the fact that ecommerce has been growing at a rapid rate. As it happens, writing an ecommerce sales copy isn’t a perfected science yet. Despite that, there are certain key elements that you can take care of when you set out to write the copy. Full Story: Entrepreneur
What retailers need to know about eCommerce personalisation
While retailers and brands have understood the importance of personalisation for many years, a significant majority are still struggling to work out exactly how to effectively implement personalisation within their ecommerce approaches. Full Story: ITProPortal
PUBLIC RELATIONS
PR On A Budget: Six DIY Tips For Small Businesses
Though a PR campaign is often what’s needed to raise their profile and revenue, startup companies and other smaller ventures often do not have the financial resources to hire a PR firm. So, it’s DIY time. Though results may not be the same or as rapid as would be generated by a hired PR firm or professional, it is certainly possible for young businesses to bootstrap their way to PR success. Here are a few tips: Full Story: Forbes
The PR industry is the most fortunate in today’s world
The greatest advantage public relations has in the entire marketing and advertising ecosystem is that the majority of our clients are finding it hard to spend their budgets on billboards and TV ads. In fact, it has been proven to be a very costly exercise that might not yield good results, if not done right. But how do you get the necessary reach and engagement with your product or service at a cost-effective price and have a much better impact of engagement? The answer is PR. Full Story: Bizcommunity.com
MARKET RESEARCH
Market Research: Is There Just Too Much of It?
Change. The one variable that is constant. And usually, change means better. No one changes to something that was worse than what they had before. For those who hanker for the “good old days”, think about what it would have been like to go to the dentist 100 years ago? Full Story: B&T
WEB DEVELOPMENT
3 Ways Web Development Companies Can Increase Revenue
For many businesses, proof of concept poses a huge barrier to growth and success. They must prove to their potential audience that the product they’re selling is worth the investment. Without that, it’s almost impossible to achieve any degree of success. For web development companies, this is not often such a pressing issue. The target market has a clear understanding of the need for web development and design. Full Story: Newsmax
4 Design Techniques to Make Businesses Get More Out of their Web Portals
For startups, web design and development play a crucial role in their success. After all, ecommerce ventures rely heavily on how they are perceived by their target audience. No company can get in touch with their prospective customers one-on-one, although email marketing is one such way to do this. But there is not a 100% success rate in this concern too. That’s why companies need to pay much attention to their web design. Full Story: RecentlyHeard.com
MARKETING AUTOMATION
Five Industrial Marketing Trends to Adopt for 2020
2020 is nearly upon us, and with a new year comes a new opportunity to optimize your marketing strategy for maximum results. To plan appropriately for the year ahead, check out some of the most significant trends IEEE GlobalSpec believes will affect B2B marketers in 2020, and consider how to best incorporate them into your own efforts. Full Story: MarTech Advisor
5 Ways to Automate Your Business as a Solopreneur
We all have dreams of what running our businesses looks like. Most of us imagine it being a smooth, simple endeavor. Working with our dream clients (and there’s always more than enough), paperwork and marketing that are just somehow done…and there’s no accounting. Never any accounting. Full Story: Thrive Global
ANALYTICS & BUSINESS INTELLIGENCE
Why Business Intelligence Projects Fail During Implementation
BI projects have high failure rates due to the poor estimation of underlying risks and lack of communication. While a widespread term, Business Intelligence (BI) is not yet correctly understood and used in organizations. A recent report from Gartner shows that 87% of organizations have low BI indexes and that 60% of the implementation initiatives fail. Full Story: TechBullion
Why investing in business intelligence tools helps customers
BUSINESS intelligence tools collect data from a variety of company interfaces such as point-of-sale terminals, customer relationship management (CRM) software, and even marketing databased to paint a fuller picture of operations and customers. Full Story: Tech Wire Asia
BRANDING AND DESIGN
How To Build One Of The Most Important Brands There Is – You!
You have a personal brand whether you know it or not (and whether you like or not)! Branding is a marketing strategy that seeks to influence buying decisions by demonstrating value and building an emotional connection with prospective customers and fostering brand loyalty. Full Story: B&T
Why Personal Branding Makes Selling Easier
What is that one thing that will make it easier for you to attract better clients? To get more sales with ease? To charge higher prices? The answer is far away from what I used to think. No, it is not a huge marketing budget to spend millions of dollars on fancy ads. It is not a team of fifty people doing cold calls for you all day. It is personal branding. Having a clearly positioned, purposeful personal brand that stands for and believes in something (bigger than itself) will change the game for you. I’d like to explain why. Full Story: Forbes
VOICE STRATEGIES
Video marketing tops list of marketers’ priorities, voice search ranks low
According to new research which surveyed over 1,000 creative and digital marketing decision-makers, video is the top priority for the remainder of 2019 and into 2020. The Mondo Creative & Digital Trends report revealed that 67% of digital marketers and creatives anticipate video marketing as their first priority. When it comes to search engine marketing, however, respondents indicated that visual and voice search are much lower on the priority list. Full Story: Search Engine Land
Google voice assistant improving ability to answer questions, according to report
Voice Experience agency Rabbit and Pork has released its fifth edition of whitepapers, to reveal which brands that are performing best with Google voice assistant. They are still the only agency group in the industry to produce a voice search ranking report of this kind. Full Story: The Drum