By Integrated Marketing Platform | August 09, 2022 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
What is Good Content and Why Does it Matter for Your Marketing?
More than ever, consistent, high-quality content matters to your franchise marketing strategy. Full Story: Entrepreneur
How to Take Advantage of New Marketing Communication in Business Today
Finding the best way to communicate with your customer is important for taking advantage of modern marketing opportunities. Here are four tips on where to begin. Full Story: Entrepreneur
Content Marketing in a World of Creators
An audience of content-consuming subscribers can grow an ecommerce business. But in a world of content creators, engaging that audience is increasingly competitive. Full Story: Practical Ecommerce
Powerful Affiliate Marketing Techniques to Gain Market Reputation
Do you know that digital publishers across the globe earn through affiliate marketing techniques? Full Story: AiThority.com
3 Top Concerns Surrounding your B2B Video Marketing Strategy
A robust video marketing strategy can enable better marketing output and drive faster ROI. Full Story: MarTech Series
15 Types Of Language To Avoid Using In Marketing Materials During A Crisis
Whether it’s a small “fire” to put out or a full-blown PR nightmare, companies rely on their communications teams to help shape the internal and external messaging during a crisis. Full Story: Forbes
How Marketing Data Can Help Small Businesses Retain Customers
As 65% of a company’s business comes from past customers, it is a no-brainer that brands — especially smaller ones — need to focus on retaining their customers. Full Story: The Wise Marketer
SOCIAL MEDIA
TikTok to overtake Facebook in influencer marketing spend this year, YouTube by 2024
Instagram may be worried about TikTok’s threat to its business, but in the near-term, it’s still far ahead when it comes to the influencer marketing dollars spent on its platform in the U.S. Full Story: TechCrunch
Discussions About Airlines Continue To Dominate Social Media
Anyone who has had to board a commercial airplane this year will tell you that now is not exactly a good time to travel. Full Story: Forbes
Social Media: How to Keep Yourself Safe
Human beings are social animals. We like to stay connected with friends, family and even workmates via social media. Full Story: Security Boulevard
Twitter’s Testing a New Process to Lure Lurkers into Signing-Up for an Account
Does anyone else get the impression that Twitter is unloading all of its various growth stimulation and product ideas ahead of a still likely change of management? Full Story: Social Media Today
SEARCH ENGINE
7 SEO Copywriting Tips to Get Your Business Ranking on Google
Want to learn how to land on page one of Google and other search engines? SEO copywriting could be your secret weapon. Full Story: Entrepreneur
25 Best SEO-Friendly Alternatives To WordPress Websites
WordPress is a tool for building websites, blogging, and managing content, but it’s not right for everyone. Here are some alternatives you can use. Full Story: Search Engine Journal
Why Backlinking Is Critical to SEO—And How to Do It
Backlink building is a key method small businesses can use to increase a website’s ability to rank high in search engines. Full Story: AllBusiness.com
The Usage Of SEO In Blockchain Technology
The main objective of search engine optimization is to improve the search engine ranking of a business. Full Story: CryptoMode
MOBILE MARKETING
The Importance Of Pinterest In Mobile Marketing
Social media is an incredibly important part of any successful marketing strategy, but which social media platforms are going to be the most effective? Full Story: Forbes
Mobile app to help those seeking to reduce their alcohol consumption
A new smartphone app, which has been made available to the public today, has been found to be successful in helping U.K. veterans to reduce alcohol consumption. Full Story: Medical Xpress
Incognia Mobile App Study Reveals Low Detection of Location Spoofing in Dating Apps
With over 323 million users of dating apps worldwide, study finds location spoofing is a threat to user trust and safety. Full Story: Dark Reading
How to Perform a Competitive Analysis of the Mobile App Market
Mobile apps are very much part of our everyday lives. Over 2.87 million apps are available on the Google Play store alone. Full Story: MarketingProfs
DIGITAL SIGNAGE/ SCREEN MEDIA
Top Three Considerations for Investing in DOOH
Digital out-of-home advertising (DOOH) isn’t new — in fact, in 2020, the global DOOH ad market was worth approximately $41.06 billion. Full Story: MarTech Series
Banks can benefits from solid digital signage strategy
With convenience at the core of the in-store branch, banks and credit unions must provide the value customers and prospects are looking for, along with digital messaging that’s right for the store. Full Story: Digital Signage Today
EMAIL MARKETING
How to Utilize Automated Email Marketing
Although email marketing is one of the most powerful tools to achieve a more direct communication with our clients and potential clients, this strategy must follow certain steps to achieve its maximum potential. Full Story: The European Business Review
5 Tactics for Improving Your Email Marketing
Email’s universal popularity makes it a prime medium for your marketing messages. Full Story: ASI Central
E-COMMERCE
Three Ways Pricing Automation Can Transform How E-Commerce Companies Operate
2022 is clearly not the year of e-commerce. One could even state the very opposite after reviewing all the stats out there. Full Story: Forbes
Is the e-commerce boom petering out?
As one e-commerce CEO admits he was wrong to bet that soaring pandemic-era growth would continue, has the move to online shopping been overhyped? Full Story: Newstalk
PUBLIC RELATIONS
Why You Need A PR Agency and How to Choose One Wisely
Not all PR agencies are created equal. If you’re looking for a good one, it’s important to know what makes them different from one another. Full Story: Entrepreneur
Break Through the Noise: 5 Hacks to Boost Your Public Relations Efforts in a Noisy Digital World
The digital age of marketing is saturated with ineffectual marketing asking for your attention and failing to make an impact. Follow these effective public relations hacks to stand out from the crowd. Entrepreneur
MARKET RESEARCH
It’s Time to Refresh Your Market Research: How to Get Started
It’s time to hit the drawing board and get in touch with how you can guide your ideal clients and customers to success. Full Story: Special Events
WEB DEVELOPMENT
15 Good Reasons to Use Python in Web Development
Python is one of the most popular coding languages and its main purpose is for web and software development. Full Story: RS Web Solutions
7 Best Frontend Frameworks That Accelerate Pace of Web Development
They say one should use the correct ingredient to create the perfect taste. Full Story: ReadWrite
MARKETING AUTOMATION
Why Is Marketing Technology Often Discarded and Replaced?
Martech is often much like fast fashion: cheap, easily replaced, quickly forgotten and of dubious quality. Full Story: CMSWire
8 Automation Strategies to Optimize End-to-End Business Processes
Are you looking for ways to optimize your end-to-end business processes? If so, you’re in luck! Full Story: Robotics & Automation News
ANALYTICS & BUSINESS INTELLIGENCE
65% of Marketers Now Using Analytics to Measure Content Marketing ROI
As more marketers look to improve upon their content marketing strategies . Full Story: KoMarketing
Marketing Analytics and The Modern Marketer
Watching your analytics closely will lead to more conversions. Full Story: MarTech Series
BRANDING AND DESIGN
Proven tips to run your branding campaigns on a budget
But small organizations often struggle with money constraints when it comes to running successful campaigns. Full Story: iTWire
Branding Strategies to Grow Your Company (2022 Edition)
Effort, time, and a hefty portion of perseverance – all are required for a business to successfully grow. Startup Info
VOICE STRATEGIES
Google and Sonos are now fighting over voice assistant patents
It’s the latest jab in a long-running battle between the two companies. Full Story: Engadget