By Integrated Marketing Platform | April 14, 2020 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
4 tips for creating a crisis marketing strategy
Marketing to consumers during a time of crisis can be a difficult undertaking. Full Story: TechTarget
What Is Content Marketing & Why It Matters
That’s how long humans have been sharing stories, according to a new study published in the journal Nature. Full Story: Search Engine Journal
With the advent of the COVID-19 pandemic, it’s not business as usual. Full Story: Business 2 Community
How to leverage Quora marketing for your business
Social media platforms like Facebook, Twitter and LinkedIn can all be powerful way to engage with audiences in the spaces they habitually visit and absorb information. Full Story: The Marketing Folks
5 Digital Marketing Trends to Focus On During the COVID-19 Pandemic
The COVID-19 lockdowns around the world are causing major economic impacts, but one key benefit that we have in modern society… Full Story: Social Media Today
Intelligent Marketing Starts With Customer Intelligence
I’ve written previously about how marketers are moving away from integrated marketing suites and toward a best-of-breed approach. Full Story: Forbes
Why You Should Consider Contribution Marketing Right Now
How do you call attention to your business during this unprecedented time? By helping those in need. Full Story: Entrepreneur
7 Ways to Enhance the Effectiveness of Your Marketing Campaign with Facebook Messenger
While social media usage is currently at all-time highs amid the COVID-19 lockdowns… Full Story: Social Media Today
SOCIAL MEDIA
TikTok is the social media sensation of lockdown. Could I become its new star?
TikTok’s content doesn’t take itself too seriously, and ranges from food to fashion, pranks to pets – as well as the ubiquitous dance challenges. Full Story: The Guardian
Six Social Media Lessons Marketers Can Learn From Their Kids
The most important lessons I’ve learned about social media have come from my kids. Full Story: Forbes
Would People Pay to Use Social Media Platforms to Avoid Data-Sharing?
Could social platforms make money, instead, off, say, a monthly subscription fee, which would therefore eliminate the need for them to gather and share user data in order to sell ads? Full Story: Social Media Today
What All Entrepreneurs Need To Know About Social Selling
Today’s consumers are spending more time on social media than ever. Full Story: Forbes
SEARCH ENGINE
8 Things Idled Non-Technical Employees Can Do to Improve SEO
We’re living through an unprecedented economic shock. Full Story: Business 2 Community
Secrets That Make SEO Work Best
For small businesses looking to cut costs during the COVID-19 pandemic, SEO is an affordable strategy to improve online visibility and traffic, yet few use the media, according to a recent study of 500 businesses. Full Story: MediaPost Communications
The Role of Accessibility in SEO
In the early years, search-engine optimizers typically equated accessibility with rankings. We focused on algorithms. Full Story: Practical Ecommerce
Want to Increase Traffic on Your Website? Read This
Websites have become a key part of businesses. No matter the size of the business, having a website is a must as it helps acquire new customers by reaching a larger audience. Full Story: Times Square Chronicles
MOBILE MARKETING
Best practices in mobile marketing
Mobile Marketing is consistently proving to be one of the most successful communication channels for marketing campaigns. Full Story: MobileMarketing Magazine
This is the grocery app that’s beating Amazon
Due to the COVID-19 crisis, ordering groceries online has become more popular than ever, and some retailers are reaping the benefits. Full Story: Mashed
As we rely more and more on the web for both work and play, getting the most out of our online experience is becoming a priority for many. Full Story: TechRadar
T-Mobile Stock Up 10% To $86 Despite COVID-19 Crisis; Is It Sustainable?
After almost a 10% rise in T-Mobile’s (NASDAQ: TMUS) stock since the beginning of this year, at the current price of $86 per share… Full Story: Forbes
DIGITAL SIGNAGE/ SCREEN MEDIA
DOOH keeps small business alive during COVID-19
As the coronavirus pandemic continues, many local, state and national governments have responded by shutting down nonessential businesses or by eliminating options such as dine-in for restaurants. Full Story: Digital Signage Today
Global outdoor advertising to reach $54B by 2024
The global outdoor advertising market will reach $54.13 billion by 2024, according to a report by ResearchandMarkets. Full Story: Digital Signage Today
EMAIL MARKETING
Shopify’s email marketing tool Shopify Email launches globally
Today, Shopify announced the global launch of its email marketing tool Shopify Email. Full Story: BetaKit
Email’s Role In Combatting Business Email Compromise
With the business email compromise (BEC) phishing attack a continuously growing threat for businesses large and small… Full Story: pymnts.com
E-COMMERCE
14 ecommerce platform features that retailers can leverage to improve sales
The features can be loosely bucketed into the following four categories: user experience enhancements, business enhancements, product-focused features, and website enhancements. Full Story: ClickZ
How to Improve Your Ecommerce Website Security (3 Ways)
If you own an ecommerce website, are you taking the appropriate measures to ensure it’s secure for your customers? Full Story: Business 2 Community
PUBLIC RELATIONS
How To Find The Right PR Match For Your Company
Public relations (PR) has always been hard to define. Full Story: Forbes
Why you need digital PR in your SEO strategy
When people think of PR, they’re used to thinking about features in the local paper or their favourite glossy magazine. Full Story: The Drum
MARKET RESEARCH
MarTech Minute: Survey Monkey rolls out market research platform
Also, ClouDhiti this week rolled out a suite of AI tools that it says gives smaller businesses opportunities to add some intelligence. Full Story: MarTech Today
The right way to do your market research for maximum profitability
In this post, we are going to tell you everything you’d probably want to know about marketing research. Full Story: BestTechie
WEB DEVELOPMENT
How to Develop Business through the Internet?
The number of people using the Internet is growing exponentially; no surprise that more and more commercial web resources are being created every day. Full Story: The Portugal News
What’s The Best Way to Convert Your Photoshop Design Into a Fully Functional Website
Designing and outlining your website in a program like Photoshop is extremely different from ensuring that design is converted into a fully functional responsive website. Full Story: About Manchester
MARKETING AUTOMATION
9 Ways AI Is Already Being Used in the Enterprise
Even with all the discussion around the use of artificial intelligence in the enterprise and whether enterprises should deploy it or not… Full Story: CMSWire
AI: What To Know And How Emerging Companies Can Compete
Artificial intelligence doesn’t need to be sophisticated to analyze customer behavior, make purchase recommendations, identify the best price, or even paint a Rembrandt. Full Story: Forbes
ANALYTICS & BUSINESS INTELLIGENCE
Five Common Business Intelligence Use Cases You Need to Know
Evaluating business intelligence software is growing increasingly complex. Full Story: Solutions Review
How can video analytics help businesses to reopen after COVID-19 restrictions?
Governments around the world who are determined to contain or delay the spreading of the disease… Full Story: IFSEC Global
BRANDING AND DESIGN
History Says Now is the Time to Charge Forward With Branding
The brutal truth is that we’re going to be feeling the effects of this pandemic for quite some time. Full Story: Business 2 Community
3 branding experts weigh in on QSR bond-building, mid-pandemic
Huge challenges from COVID-19 are going to be our new normal. Full Story: QSRweb.com
VOICE STRATEGIES
Google extends device support for its virtual assistant
Google’s digital voice assistant a.k.a the Google Assistant now offers support for TVs, media remotes, set-top boxes and other similar devices. Full Story: Gadgets Now
Samsung will shut off S-Voice assistant
Samsung is shutting off the servers for its S-Voice voice assistant on June 1, 2020, at which point Samsung’s original voice assistant will stop attempting to respond to voice queries. Full Story: Fudzilla