By Integrated Marketing Platform | April 17, 2020 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
The entrepreneur’s cheat sheet for choosing the right marketing strategy
Most business owners wear all the proverbial hats in the beginning of their business, and do so proudly. Full Story: ClickZ
How to Build an Effective Trade Show Marketing Strategy (+ Benefits)
Trade shows are a great way to get yourself in front of an engaged audience that’s already started their journey down the sales funnel. Full Story: Business 2 Community
An entrepreneur’s guide to long-term marketing strategies amid COVID-19
While lowering the cost to human life remains of utmost importance during the COVID-19 outbreak, the virus is also fiercely impacting businesses across the globe. Full Story: TNW
Is your e-marketing strategy missing these 10 things?
Successful brands have added and ramped-up take-out and delivery as the core revenue-generating component of their business models. Full Story: Fast Casual
7 examples of digital marketing you should know
Growing your business requires mastering how to market on digital platforms. Full Story: AZ Big Media
Leading Marketing Strategies Amidst the Coronavirus Pandemic
Days have gone by since the coronavirus outbreak, and it seems like for the next few months we will have to deal through crucial adaptability to the current situation. Full Story: Business 2 Community
Product-focused videos: A key marketing strategy during and after COVID-19
The COVID-19 pandemic has upended life in every imaginable way possible. Full Story: MultiBriefs Exclusive
25 Clever Content Marketing Examples with Amazing Results
We can undoubtedly say that in the era of technology and information, content marketing is one of the powerhouses of marketing, especially online marketing. Full Story: Knnit
SOCIAL MEDIA
The Difference Between Digital Marketing and Social Media Marketing (and Why You Should Care)
Many people use digital marketing and social media marketing interchangeably. Full Story: Business 2 Community
Why Buying Social Media Followers is a BAD Idea
Social media’s importance in marketing efforts cannot be understated, but many business owners choose to focus on the numbers. Full Story: Business 2 Community
5 Things Social Media Can Teach You About Supporting Your Community
Since a global pandemic hit us at the start of 2020, social media sites have seen a higher usage than ever — as well as a not-so-surprising 535% rise in Zoom daily traffic since February 2020. Full Story: Elemental
The Power of Social Media Marketing During a Crisis
Have you ever read a social media post that was so tone deaf or untimely that it turned you off to the brand entirely? Full Story: houstonfoodfinder.com
SEARCH ENGINE
Boost SEO Ranking: 5 Tried and Tested Ways
SEO is not a pay-to-play service, and Google has said that many times. Full Story: Grit Daily
Adapting your SEO strategy to soften the impact of COVID-19 on organic traffic
Test and identify problem areas to better amplify your value proposition while staying relevant to the trends people are searching for. Full Story: Search Engine Land
How to Optimize Your Amazon Listing for Improved SEO
Selling on Amazon often feels mysterious. Even when you think you did everything right, from sourcing a fantastic product to crafting the perfect copy, it can feel like your listing is the lonely person at the dance. Full Story: G2 (blog)
How to Succeed in Google Discover
Google Discover (previously known as Google Feed) is a personalized content feed created by Google that proactively serves relevant content to users. Full Story: Search Engine Journal
MOBILE MARKETING
The World Is Going Mobile—Shouldn’t Work Do The Same?
Even just a few years ago, forgetting your phone at home was an inconvenience—not a reason to turn around and rush back. Full Story: Forbes
Mobile app revenue surges amid outbreak
The increasingly-severe COVID-19 pandemic has created huge demand for the development of mobile applications with a global increase in both app installs and revenue, according to a recent report. Full Story: Brinkwire
How to clear your Gmail search history on a computer or mobile device
There are multiple ways you can erase your Gmail search history using your desktop browser or iPhone or Android device. Full Story: Business Insider
The 10 Coolest Tech Devices For Your Work-From-Home Setup
Mobile and remote work was already a fast-growing phenomenon, even before the arrival of the COVID-19 coronavirus pandemic. Full Story: CRN
DIGITAL SIGNAGE/ SCREEN MEDIA
How to keep your touchscreen germ-free
As news reports of the rapidly-spreading coronavirus pandemic become more prevalent… Full Story: Digital Signage Today
What’s Driving the Outdoor LED Displays Market Trends?
Global outdoor LED displays market is fiercely competitive and leading providers are continuously engaged in imperative strategies to gain an edge over one another. Full Story: openPR
EMAIL MARKETING
Approaching Email Marketing During A Public Crisis
For any company, communications and marketing during a crisis (whether it’s an international or national emergency or something more localized) can be tremendously challenging across a range of areas. Full Story: Forbes
How to Do an Email Blast: The Complete Beginner’s Guide
In the age of digital communication, email blasts are still the best way to generate leads and convert your marketing into direct sales, according to business experts. Full Story: WRCB-TV
E-COMMERCE
Is Live Streaming Ecommerce the Next Thing?
In the midst of the coronavirus pandemic, a new platform is booming, live streaming ecommerce. Full Story: CMSWire
Amazon dispels myths on safety of ecommerce deliveries during coronavirus lockdown period
Amazon has listed the various measures it has undertaken to maintain the highest standards of safety and hygiene in delivery of goods as it gets ready to restart operations during this period of lockdown. Full Story: YourStory.com
PUBLIC RELATIONS
When Is A Brand PR-Ready? 10 Things For Agencies And Clients To Have In Hand
Public relations professionals are often approached by clients who want media coverage but don’t know what’s involved or what they hope to accomplish, aside from increased brand awareness. Full Story: Forbes
7 deadly PR truths from ‘Tiger King’
The Netflix documentary offers more than entertainment for viewers. Here are some communications takeaways from the cultural phenomenon. Full Story: PR Daily
MARKET RESEARCH
The right way to do your market research for maximum profitability
In this post, we are going to tell you everything you’d probably want to know about marketing research. Full Story: BestTechie
Your competitive edge: How AI/human cooperation empowers market research
In 2019, global private investment in AI technology reached $70 Billion, representing a massive buy-in from start-ups and big corporations alike. Full Story: BetaNews
WEB DEVELOPMENT
WordPress Freelancer vs. Agency: Who’s the Best for Development Work?
Because of sudden rise in the digital marketing domain, many business companies and enterprises are making e-commerce and mobile marketing a top priority. Full Story: VENTS Magazine
Local web development company hopes to bring businesses online
Grand openings are not so common right now, but the owner of BundleN believes it’s just the right time to launch his web development company as more businesses are relying on online platforms. Full Story: williamsonherald.com
MARKETING AUTOMATION
Retailers looking to develop new customer experiences need to make artificial intelligence part of their digital transformation plans or risk falling further behind. Full Story: CIO
AI and Analytics: Coming to a Process Near You
Enterprises are increasingly pushed for faster insights from their ever-increasing data volumes. A TDWI senior analyst looks at how some vendors are responding. Full Story: TDWI
ANALYTICS & BUSINESS INTELLIGENCE
TOP 7 WIDELY USED DATA SCIENCE PLATFORMS
Various organizations keep floating data science platforms to simplify machine learning workflows. Full Story: Analytics India Magazine
COVID-19 Is Hitting Operations IT Spending Hard
89% of Operations teams say COVID-19 is already impacting their analytics and Business Intelligence (BI) budgets and initiatives. Full Story: Forbes
BRANDING AND DESIGN
How To Use Emotional Branding For Best Results In Knowledge Commerce
Most people don’t get the full idea of “emotional branding. Full Story: Business 2 Community
Effectively Branding Your Company Now
Examples of local companies show you how to move beyond shock and panic to build your brand equity. Full Story: Hawaii Business Magazine
VOICE STRATEGIES
Amazon voice assistant Alexa gets longform speaking skills to sound more natural
This feature, which was introduced back in November has now been rolled out to developers in the US. Full Story: Hindustan Times
Google is working on a processor to power its line of Pixel smartphones and Chromebook computers, according to an Axios report. Full Story: Voicebot.ai