By Integrated Marketing Platform | August 29, 2022 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
13 Local Marketing Strategies That Work In 2022
Want your brand or offering to be found by local audiences? Here are 13 great tips for local marketing strategies and tactics that work. Full Story: Search Engine Journal
15 Ways To Break Down Silos Between Sales And Marketing
Sales teams depend on their marketing peers to handle branding to gain exposure for the business and generate leads. Full Story: Forbes
The ‘Goldfish’ Marketing Problem: Creating Content That Stands Out In Seconds
People used to think that goldfish could only retain memories for around 10 seconds. By the time they swam around their bowl, the sight that greeted them would be like a whole new world. Full Story: Forbes
Why do companies invest in employer brand marketing?
If you assume marketing helps your sales efforts and you say hiring is one of your biggest needs, why don’t you take employer brand marketing as seriously as your sales marketing? Full Story: Technical.ly
16 Ways Customer Service And Marketing Go Hand In Hand
Customer service and marketing go together in many ways that help communications professionals. Full Story: Forbes
6 Questions to Create Your First Marketing Strategy
You’ve got something great to share with the world, but how do you get customers to pay for it? Start here. Full Story: Entrepreneur
How to Improve Productivity in Your Marketing Strategy
Productivity isn’t just about completing basic clerical tasks quickly. These concepts can also help you get more done in your marketing efforts. Full Story: Small Business Trends
How to Unleash Your Creativity and Transform Your Marketing Strategy
Use these three key tips to leverage the latest digital strategies and tools to showcase your business’s unique story to customers. Full Story: Entrepreneur
SOCIAL MEDIA
How Social Media Marketing Can Help With Business Growth
When I launched my public relations business six years ago, I had one pro bono client and no staff. As a new entrepreneur, I knew I had to grow the business—and fast—if I had any hope of making it through that challenging first year. Full Story: Forbes
Start A YouTube Channel: A Dietitian’s Guide To Social Media
Starting a private dietitian practice while avoiding burnout takes dedication, expertise and marketing. Full Story: Forbes
5 Social Media Tips to Grow Your New Business
How to better know your audience and convert more sales. Full Story: Entrepreneur
5 B2B Social Media Trends That Will Change Your Whole Strategy
Are you considering your B2B marketing budget for the year ahead? Want to discover why social media should take a bigger piece of the pie? Full Story: Social Media Today
SEARCH ENGINE
On-Site And Off-Site SEO: A Primer
You have more than likely heard of SEO, but this optimization tactic is twofold and should be split into both categories: on-page SEO and off-page SEO. Full Story: Forbes
10 tips to help you become an in-house SEO
You don’t have to be a hardcore programmer or have umpteen advanced degrees to do SEO. Follow these tips to help you land your ideal role. Full Story: Search Engine Land
Keyword rank tracking software – 6 tools compared
We have looked at some of the most popular rank tracking tools to see how they differ and what features each one offers for position tracking. Full Story: Tech Edt
How did TikTok overtake Google as the new search engine?
Google dominates the search engine business, processing an astounding two trillion searches yearly. So it’s no wonder it’s been the most visited website on the earth for most of the last 15 years. Full Story: Tech Edt
MOBILE MARKETING
How Privacy Issues in Mobile Apps Impact Retailers
Mobile apps have evolved into a critical business asset, generating billions of dollars in revenue. Full Story: Retail TouchPoints
Valve is testing a redesigned Steam mobile app
The new version includes a QR feature for faster sign-ins. Full Story: Engadget
The cyber threat to mobile banking
The lack of adequate cybersecurity and the dearth of talent in banking could potentially lead to a further rise in cyberattacks on user devices. Full Story: The Hindu
Sony to buy mobile game developer in push beyond consoles
Sony’s gaming chief Jim Ryan in May outlined plans to radically broaden the games portfolio beyond the PlayStation 5 console and the group’s focus on single player games with more releases on PC and mobile. Full Story: Reuters
DIGITAL SIGNAGE/ SCREEN MEDIA
What is Digital Signage? – Introduction and 4 important components
Digitization is not only changing how we deal with information. It also changes the way we are presented with it. Full Story: MoreThanDigital
Google adds digital out-of-home buys to Display & Video 360
Out-of-home (OOH) advertising comprises of outdoor ad panels and billboards. Full Story: The Drum
EMAIL MARKETING
Why Businesses Should Invest in Email Marketing Tools?
Email marketing is a highly effective and cost-efficient way to market your business. Full Story: Global Trade Magazine
Your Perfect Holiday Email Marketing Template
Email marketing is a cornerstone channel for ecommerce brands, especially during the holiday season. Full Story: Multichannel Merchant
E-COMMERCE
3 Essential Digital Marketing Tactics For E-Commerce Growth
E-commerce has swept the shopping scene. According to Statistica, e-commerce accounted for nearly 20% of retail sales worldwide in 2021. Full Story: Forbes
Seizing Social Commerce Opportunities For A Successful Multi-Platform E-Commerce Strategy
In order to provide a seamless shopping experience, brands must focus on social commerce as part of their larger e-commerce strategy. Full Story: Forbes
PUBLIC RELATIONS
4 easy automations to improve PR agency productivity
It’s fair to say that PR is slightly further behind the tech curve than some of its more agile cousins that you’ll find within the various fields of digital marketing. Full Story: PR Daily
What Fashion PR & Communications Professionals Need to Know Today
Discover the most relevant industry news and insights for fashion PR & communications professionals, updated each month to enable you to excel in job interviews. Full Story: The Business of Fashion
MARKET RESEARCH
How to Become a Market Research Analyst: The Ultimate Guide
A market research analyst is one of the most lucrative jobs available. Full Story: MakeUseOf
WEB DEVELOPMENT
TOP 10 GO FRAMEWORKS DEVELOPERS SHOULD USE IN WEB DEVELOPMENT
Developers need effective Go frameworks for efficient web development in this global tech market. Full Story: Analytics Insight
The best programming languages to learn
If you decide to join the ranks of those who, with their own hands, create a new technological reality, there is a question of choosing the actual programming language. Full Story: TechnoSports
MARKETING AUTOMATION
Artificial Intelligence: Its Advantages in Digital Marketing
Artificial intelligence is all about making intelligent machines that can carry out cognitive activities. Full Story: ReadWrite
Content Marketing Vs. Thought Leadership: Seven Things You Need To Know
While content marketing is essential for all industries, I believe nothing pulls in leads and boosts long-term return on investment like a well-planned thought leadership strategy. Full Story: Forbes
ANALYTICS & BUSINESS INTELLIGENCE
How Businesses Use Unstructured Data for Business Intelligence
Enterprise data is 80 percent unstructured, and that number will continue to grow. Full Story: CIO Insight
How to Better Leverage Data Science for Business Growth
There’s a lot of talk about how the world is changing and conducting business with it, how we live in an unprecedented time where nothing is the same as before. Full Story: KDnuggets
BRANDING AND DESIGN
Connecting Your Brand with your Business Strategy: Insights For Entrepreneurs
In the fast-paced digital economy, business owners and entrepreneurs are constantly working on fine-tuning their business. Full Story: CEOWORLD magazine
How brand-fueled growth can bring stability to uncertainty
Top brokers share why innovating their real estate business through expansion and partnerships helps them meet the challenge. Full Story: Inman
VOICE STRATEGIES
Samsung Galaxy Watch 5 Having Troubles Setting Up Google Assistant? Here’s What Google Suggests
Samsung Galaxy Watch 5 now has Google Assistant support, but it requires its users to set it up manually. Full Story: Techtimes