By Integrated Marketing Platform | December 28, 2020 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
How to Start an Online Business
Do you know how to start an online business? The internet is a fast-growing global economy and as technology advances more people are using the internet on a daily basis. Full Story: STL.News
5 Digital Marketing Strategies for Long-Term Benefits Post-Pandemic
The inherently fast-paced and dynamic forms of digital marketing are making everything possible to the new-age business advertising both pre and post-pandemic period. Full Story: Business 2 Community
The best word-of-mouth marketing strategies to use in 2021
Word-of-mouth marketing is such an important marketing tool, as this kind of recommendation usually comes from friends, family or colleagues. Full Story: Easier
Effects of Covid-19 on digital marketing
The pandemic has compelled businesses to transition online to showcase their products and services. Full Story: YourStory.com
Top five digital marketing trends for 2021
A look at the priorities that will potentially drive global marketing strategies post Covid. Full Story: gulfbusiness.com
This year has been unlike any other in recent memory. Full Story: Total Retail
How Content Marketing Became So Saturated
These days, the online content world is downright saturated. There are millions of people all claiming to be “experts” in their chosen field. Full Story: Entrepreneur
Five marketing skills that became more important in 2020
Marketing has evolved this year into something shockingly instant. Full Story: Financial Post
SOCIAL MEDIA
How Brands Can Develop a Winning Social Media Marketing Strategy in 2021
2021 will be for agile brands that can pick up the pieces of 2020 and adapt their strategies. Full Story: Entrepreneur
3 Tips to Grow Your Following on Social Media Today
Social media is a fast and effective way to expand your home business. Full Story: Influencive
Why social media is addictive – and how to manage it
The world was a different place before social media embedded its hooks into us all. Full Story: BroadbandDeals
The social media queens who failed to read the room in 2020
Devastating bushfires, floods, pandemics, social isolation, job losses, businesses going bust, unprecedented debt, crushing trade wars … by any measure 2020 has been a pretty crap year for most of us. Full Story: The Sydney Morning Herald
SEARCH ENGINE
Search engine giants like Google could soon face competition
Under fair conditions, “Google’s market share would immediately drop by 20 percentage points,” Weinberg told DW. Full Story: Deutsche Welle
SEO For Attorneys During The Pandemic: What To Know
With the pandemic, the law may not have changed, but being a lawyer has. Full Story: Forbes
The Importance of Reviews in Your Google AdWords Strategy
In our last article, Online Reviews: The Golden Key to a Solid SEO Strategy, we dove into how reviews can impact your Google SEO investment to increase your appearance in consumer searches. Full Story: Dealer Marketing Magazine
Christmas Weekend Google Algorithm Update? Doubtful.
It is not uncommon to see signals of a Google search ranking algorithm update on or around Christmas. Full Story: Search Engine Roundtable
MOBILE MARKETING
4 Effective Mobile Marketing Strategies for 2021
There are plenty of exciting ways to grow your business in 2021. Full Story: Business 2 Community
Top 5 Mobile Marketing Trends for 2021
From app monetization through subscription to data protection with iOS 14 – Adjusts analysis reveals clear trends for the mobile market in the coming year. The five most relevant are shown below. Full Story: Programming Insider
WHO Launches Mobile App for COVID-19 Updates, Again
The COVID-19 Updates app is limited to Nigeria at this moment, though you can get it on your device anywhere in the world. Full Story: NDTV
How Artificial Intelligence is Enhancing Mobile App Technology
Artificial intelligence is changing the way users are interacting with their apps offering numerous possibilities for innovation. Full Story: RTInsights
DIGITAL SIGNAGE/ SCREEN MEDIA
6 Main Tips on How to Benefit From the Digital Signage Solutions in 2021
Digital signage is taking over cooperate and business display and marketing in the 21st century. Full Story: Guardian
Videotel Digital intros remote for interactive digital signage
Videotel Digital has introduced its RF PUSH Handheld Remote, which a worker can use to trigger content on displays on building entrances. Full Story: Digital Signage Today
EMAIL MARKETING
How to Build Out Your Brand’s Email List (and Do It Ethically)
Email is a tried-and-true digital marketing tactic for growing your business. Full Story: Inc.com
Attributing Sales to Email Marketing Is Not Always Easy
Attributing sales to email marketing can be difficult. Full Story: Practical Ecommerce
E-COMMERCE
3 Marketing Tips for E-Commerce Retailers in 2021
With many retailers hit hard this year by the pandemic, businesses are turning to ecommerce to regain lost sales in 2021 as their customers move online to conduct their shopping. Full Story: Global Banking And Finance Review
Difference Between E-commerce and E-business
Online shopping has risen exponentially, especially during the pandemic when people are more inclined towards placing an order online from the comfort of their home. Full Story: iTMunch
PUBLIC RELATIONS
A look at industry’s most impactful PR campaigns that mattered in 2020
Despite rationed budget allocations & reduced deadlines, this defining year has seen some exemplary work put together by the PR professionals. Full Story: Exchange4Media
How Being in PR Helped Me Plan a Wedding During COVID
Like many other brides and grooms, I never thought I’d plan a wedding in the middle of a pandemic. Full Story: PR News – For Smart Communicators
MARKET RESEARCH
Ignorance impedes growth of China ETF market, survey reveals
Only about 90 ETFs have been rolled out this year compared with 1,200 non-ETF funds. Full Story: Financial Times
Can tech democratise B2B market research?
Technology is helping make B2B market research easier and cheaper for everyone from corporates to SMEs, but will communications improve as a result? Full Story: Marketing Week
WEB DEVELOPMENT
10 Tools to Get Your Website Up and Running Faster in 2021
If you’ve been wanting to build a website for your brand or business, there’s no time like the present. Full Story: Entrepreneur
What is HTML5 and Why Has it Replaced Flash and Silverlight?
HTML5 has all but replaced Flash, Silverlight, XHTML and other platforms as a safer, more versatile solution on the web. Full Story: Beebom
MARKETING AUTOMATION
Customer segmentation: How machine learning makes marketing smart
One of the key challenges that marketing teams must solve is allocating their resources in a way that minimizes “cost per acquisition” (CPA) and increases return on investment. Full Story: TechTalks
Ten Quick Startup Marketing Tips
Marketing at a startup can feel like an uphill battle, with lofty goals and minimal resources, like staff and budget. Full Story: Forbes
ANALYTICS & BUSINESS INTELLIGENCE
Want An Effective Data-Driven Culture? Create A Decision-Driven Culture Instead
The secret to making this cultural shift is fostering a “decision-driven” culture rather than a data-driven one. Full Story: Forbes
Business Intelligence – It’s all about Data Collection, not Data Usage
Integrating business intelligence (BI) and consumer analytics is a powerful catalyst for any business to succeed. Full Story: PaymentsJournal
BRANDING AND DESIGN
How 2020 killed the Instagram brand
This story is part of Endgames, a Digiday Media editorial package focused on what’s next, what’s coming, and what’s being phased out in the industries we cover. Full Story: Digiday
What Is The Difference Between Brand Awareness And Brand Recognition?
Building a brand requires one thing: attention. Until your brand starts getting attention, it’s pretty much useless. Full Story: Forbes
VOICE STRATEGIES
How Voice Search is Changing eCommerce Marketing
The increase in the use of voice search can be a mode of complete transformation for the entire market. Full Story: IMC Grupo
In 2021, I want to see a truly mobile (and useful) version of Alexa
At the beginning of this year, before things went coo-coo pants crazy, I made a case for Amazon to resurrect the spectacular failure of its Fire Phone in order for Alexa to become a truly useful, first-class mobile assistant. Full Story: Android Central