By Integrated Marketing Platform | February 11, 2021 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
Using Your Inner Crystal Ball With Your Marketing Strategy
There are so many tools out there to help you set up your marketing. Full Story: Business 2 Community
A Digital Marketing Strategy That Builds Connection
Adding fuel to this are research studies that have pointed out an insidious procedural problem – lead management and engagement. Looking deeper at the issues uncovers and quantifies the nature and size of the problem. Full Story: Financial Advisor Magazine
5 Types of Video Content to Boost Your Marketing Campaigns
Every brand needs a marketing strategy to promote the business. Full Story: Business 2 Community
One Of The Best Strategies That Marketers Overlook
If you ask marketing leaders what the No. 1 ingredient is for business growth, odds are half of them (or more) will say “innovation.” Full Story: Forbes
We’re Measuring Social Media Wrong
Why followers and engagement rate don’t matter, and how marketers should measure social media to better reflect campus priorities. Full Story: Inside Higher Ed
Four marketing tactics to win China in 2021
From new brand advocacy approaches to the growth of live-streaming, a review of the marketing techniques set to blow up in China in 2021. Full Story: Campaign Asia-Pacific
Approaching Digital Transformation With a Marketing Mindset
Online sales soared in 2020, and as digital channels become more crowded, brands must differentiate themselves while pivoting their customer journeys. Full Story: MarketingProfs.com
Do B2B Marketing and Sales Teams Cooperate Effectively?
The report was based on data from a survey conducted in December 2020 among 151 B2B marketers and 151 B2B salespeople. Full Story: MarketingProfs.com
SOCIAL MEDIA
Want to Do a Public Relations Push? Focus on Social Media First.
Here’s why Twitter and LinkedIn are popular outlets for executives. Full Story: Entrepreneur
Instagram Announces New Steps to Combat Bullying and Abuse via DMs
Instagram is stepping up its efforts to protect users from bullying and abuse via DMs, with tougher enforcement for those who repeatedly violate platform rules, and an expansion of the option to switch off DMs for selected user groups. Full Story: Social Media Today
Consumer Handbook: Business Tip – How To Run A Social Media Giveaway
Social media giveaways are a great way to promote your business. Full Story: KRCU
No Application Necessary: 5 Tips For Using Social Media To Land A Job In 2021
Millennial entrepreneurs Jonathan Javier and Jerry Lee learned the hard way that the traditional career search process rarely works, particularly when you’re searching in the ultra-competitive high tech company landscape. Full Story: Forbes
SEARCH ENGINE
Is SEO Worth it in 2021? 5 Tips to Grow Your Business on a Tight Budget
Every small business owner strives to expand their customer base to generate more revenue. Full Story: BBN Times
Better SEO with Structured Data and Rich Snippets
Google Search Central explained the value of structured data for the search engine as follows: Full Story: InfoQ.com
Improve Your Local Business Ranking In 2021: 10 Tips For Making the Most of Local SEO
Many businesses have closed due to the pandemic during an unprecedented year and time. This has pushed an initiative to get shoppers to shop small and local in 2021. Full Story: Business 2 Community
WordPress 5.6.1 Introduces Bug Into Post and Page Windows
Bug warns publishers from leaving editing window in WordPress 5.6.1. Triggers false warning: “Changes you made may not be saved” Full Story: Search Engine Journal
MOBILE MARKETING
Thirteen Steps To Effectively Promote A Mobile App On Facebook
As of the third quarter of 2020, there were 2.87 million mobile apps in the Google Play app store and 1.96 million in the Apple app store, according to data (subscription required). Full Story: Forbes
How to Lock Your Facebook Profile via Mobile App or Desktop
Facebook allows you to lock your profile through the Android app but there is a workaround for doing so via a desktop browser. Full Story: NDTV
Strava adds activity filters and search functionality to history in mobile app
Now you’ll be able to find a specific activity in your history when using the app on your smartphone. Full Story: VeloNews
Scalarr raises $7.5M to fight mobile ad fraud
Scalarr, a startup that says it uses machine learning to combat ad fraud, is announcing that it has raised $7.5 million in Series A funding. Full Story: TechCrunch
DIGITAL SIGNAGE/ SCREEN MEDIA
The Future of Retail – 9 Key Technologies
Whitepaper: How interactive retail technology is enriching the in-store customer experience. 9 key technologies for point of sale. Full Story: Digital Journal
Leafberry creates engaging DOOH installation ‘Supernova’
The year 2021 brings with it a positive momentum and hope for DOOH opportunities to flourish. Full Story: Exchange4Media
EMAIL MARKETING
50 Unbelievable Email Statistics You Need to Know
While not new or perhaps very exciting, email still reigns strong as one of the least expensive and most cost-effective marketing techniques. Full Story: Business 2 Community
5 habits of top-performing email marketers
Learn best practices of top-performing email marketers and why these strategies are necessary for your email program. Full Story: MarTech Today
E-COMMERCE
Social commerce is leading the future of ecommerce
Integrating ecommerce with social media is powerful. It enables consumers to explore products they usually would not look for on an ecommerce platform. Full Story: Digital Commerce 360
7 Ways Technology Can Help You Streamline Your Online Store Operations
For eCommerce businesses, making use of technology in the right way to achieve smoother operations, better productivity, and increased revenues. Full Story: TechDay News
PUBLIC RELATIONS
How 2020 changed public relations forever
The year 2020 was full of tumultuous events and experiences. Full Story: The Business Journals
Why Startups Need A PR Strategy (And How To Make It A Success)
A new year is upon us, and the excitement for growth and prosperity within businesses has been renewed. Unlike 2020, a year filled with uncertainty, I’ve found a fresh sense of optimism among business leaders and their employees. Full Story: Forbes
MARKET RESEARCH
The Business Market Insights provides you regional research analysis on “Middle East & Africa Hospital Gowns Market” and forecast to 2027. Full Story: KSU | The Sentinel Newspaper
Critical illness insurance involves a contract between the insurer and the policyholder, whereby the former has to make a lump sum payment in case of a particular critical condition or disease as part of the policy. Full Story: GlobeNewswire
WEB DEVELOPMENT
The Importance of a Quality Website for Your Business
If you are a start-up and haven’t established a good website for your business, you are doing great harm to your company in terms of missed revenue generation and profit opportunities. Full Story: UKTN
Think of your website as an online extension of your office. You want to be inviting and professional. Full Story: BOSS Magazine
MARKETING AUTOMATION
Marketing automation: A new hope in 2021
2020 was a mixed bag for marketers. We grew closer to technology, while socially distancing from our near and dear. Full Story: Marketing Interactive
How AI Can Improve Your Website Security
Artificial intelligence (AI) helps business owners, developers, and freelancers every day. At the end of 2020, the AI market was worth $62.4 billion. That number is expected to rise over the next several years. Full Story: Forbes
ANALYTICS & BUSINESS INTELLIGENCE
Google Analytics: You’re Doing It Wrong (And 3 Quick Tips For Doing Things Right)
While solopreneurs and big businesses have a lot of differences, there’s one thing they have in common: in today’s day and age, they have to rely on Google. Full Story: Forbes
Loyalty On The Loose: Four Ways Marketers Can Adapt To Shoppers’ Changing Habits
Loyalty took a beating in 2020: McKinsey (via ZDNet) estimated that 75% of Americans switched brands last year. Full Story: Forbes
BRANDING AND DESIGN
5 Branding Mistakes You Should Avoid
When many businesses start out, they focus on their product and acquiring as many customers as possible. Full Story: Business 2 Community
All the things to think about when building your brand
A lot goes into branding. Your brand represents you, it represents your business and it needs to stand out from the competition. In the digital age, your brand name needs… Full Story: BOSS Magazine
VOICE STRATEGIES
Amazon Echo dominates smart speaker market
The smart home technology industry has grown incredibly in the last decade with homes becoming more and more interconnected than ever before. The most popular smart home device by far is the smart speaker, with Amazon’s Echo dominating its competitors. Full Story: London Loves Business
Alexa can share songs to your friends’ Echo devices
You don’t even need the same music service. Full Story: Engadget