By Integrated Marketing Platform | February 20, 2020 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
Four Content Marketing Trends To Keep An Eye On In 2020
When it comes to establishing your brand and spreading the word about your company, content is still king. Full Story: Forbes
5 Ways a Content Marketing Mission Statement Can Improve Your Strategy
I had a few goals for the WordStream blog for 2020, and the biggest one was to formalize a content marketing mission statement. Full Story: Business 2 Community
It’s Time to Put the ‘Marketing’ Back in ‘Content Marketing’
Content marketing has, undeniably, grown dramatically in popularity over the last decade. Full Story: Search Engine Journal
The 10-Step Effective Content Marketing Campaign
Content marketing isn’t hard. Follow these 10 steps to do it right. Full Story: Entrepreneur
Where Should You Spend Your Marketing Budget?
Over the past decade, where companies are spending their marketing budget has changed dramatically, but everyone knows that having a marketing plan is crucial to building a companies brand- especially their online presence. Full Story: Business 2 Community
3 Simple Things Marketers Can Do to Support Sales
You might be kept awake at night wondering how to ensure your content converts prospects into leads… Full Story: Business 2 Community
Marketers are spending more on data management platforms than operational tech
Nearly 60% of marketers surveyed by Merkle said they spend more on management tech versus campaign and decision management tools. Full Story: MarTech Today
Is Content Marketing the Key to Sales Enablement?
With that in mind, we’ve turned to the experts to learn why sales enablement is growing, and what impact content marketing can have on the sales process. Full Story: CMSWire
SOCIAL MEDIA
7 Social Media Goals to Nail in 2020
Tangible goals are the cornerstone of any successful social media marketing strategy, but how do you know you picked the right ones for the year ahead? Full Story: Business 2 Community
Perfecting the formula for using emojis in social media marketing
Using emojis in your social media marketing strategy is a creative way to get on your consumers’ levels and make your brand sound more relatable. Full Story: Media Update
10 Ways Businesses Can Use Snapchat
If you think you missed the opportunity to join the Snapchat craze, it’s not too late. Full Story: Search Engine Journal
What is Social Media Marketing
Social media marketing is the efficient use of various social media platforms to connect with your target audience to build your brand, increase your sales, and drive up your online traffic directly. Full Story: VENTS Magazine
SEARCH ENGINE
Top 5 SEO Marketing Strategies to Boost Your Business Online
Top 5 SEO Marketing Strategies to Boost Your Business Online with guaranteed work. Full Story: The African Exponent
Scalable SEO Strategies to Boost Category Pages
Large-scale improvements in organic search performance require large-scale changes. Ecommerce merchants tend to optimize product detail pages. Full Story: Practical Ecommerce
Instagram SEO: nine tips for boosting your visibility
In 2020, Instagram is a major force in social media. Full Story: Econsultancy
SEO Rules That E-commerce Businesses Should Now Ignore
According to searchenginejournal, search engine optimization is not only about building links and content, but it is also more than that. Search Engine Optimization is undoubtedly the only ideal way in which an e-commerce business can bring its services and products in front of their customers. Full Story: Times Square Chronicles
MOBILE MARKETING
The 2020 guide to mobile marketing: How to make smart and tough decisions about your mobile strategy
In 2019, the time users spent on mobile overshot all other media types. Full Story: YourStory.com
Your 2020 mobile marketing guide: Top insights from InMobi
To gain an understanding of what a ‘digital-native’ region means, one only needs to look at the numbers in Southeast Asia. Full Story: Campaign Asia-Pacific
Mobile First Video Services Market Survey On Growth Strategies 2028
Mobile interaction has overshadowed human interaction with other digital media devices, thereby generating a lucrative revenue stream for mobile first video services market. Full Story: Nyse Nasdaq Live
How to Develop a Strategic Marketing Plan (With SMS Marketing Example)
Thinking about starting a business in the upcoming future? If so, then a precise marketing plan might as well be the make or break of the success of the company. Full Story: Influencive
DIGITAL SIGNAGE/ SCREEN MEDIA
2 basic advertising principles to improve your digital signage
Digital signage is, at its core, a communication tool, and one of the most common form of communication for digital signage is advertising. Full Story: Digital Signage Today
4 Digital Signage Innovations ALL Your Projects Need from Now On
Digital signage has more power than ever before to impact day-to-day consumers. These are the digital signage innovations your projects need going forward. Full Story: TechDecisions
EMAIL MARKETING
How combining PPC with email marketing can help you maximise your leads
For many firms, getting as many good leads as possible is the primary goal of their marketing strategy. Full Story: Business Matters
Four secrets to successful email marketing
Email marketing remains one of the most effective channels in marketing but in order to succeed it’s vital to use best practices. Why are they a secret? Full Story: Marketing Week
E-COMMERCE
Future Tech Comes To eCommerce
Future tech is no longer the province of high-end retailers. Full Story: pymnts.com
Why Ecommerce Brands Should Consider Creating Optimized Post-Click Experiences
The eCommerce industry has witnessed rapid growth over the last couple of years, as retail eCommerce sales in 2019 amounted to $3.53 trillion. Full Story: Business 2 Community
PUBLIC RELATIONS
Which PR CEOS Do Employees Respect Most?
It takes more than a stellar client portfolio to achieve respect when it comes to leadership. Full Story: PR News
Five top tips on how to survive a PR crisis
The essential quality of a crisis is that it comes out of the blue. Full Story: PRWeek
MARKET RESEARCH
How Can You Use Research to Enhance the User Experience?
As more Marketing strategies focus on delivering an enhanced user experience, research has become increasingly popular. Full Story: AiThority
Small Business CRM Software Industry Market Research Report Analysis And 2025 Forecasts
Deep researches and analysis were done during the preparation of the Small Business CRM Software market report. Full Story: News Times
WEB DEVELOPMENT
Trends in Web Development for 2020
Web development technologies and capacities grow more complex, efficient, and powerful by the day. Full Story: ChartAttack
13 Website Design Principles Any Business Should Keep In Mind
A website is more than just a portal to a product or a service. It gets the user interested in what the business has to offer, and it tells a story about a brand. Full Story: Forbes
MARKETING AUTOMATION
What Is Machine Learning’s Impact on Marketing Personalization?
Marketers by now know machine learning has made an impact on marketing personalization efforts. Full Story: CMSWire
Three best digital technology automation tools
The quicker an organization adapts to these tools, the more likely successful it would be in the longer run. Full Story: KnowTechie
ANALYTICS & BUSINESS INTELLIGENCE
The 4 Major Players in Analytics and Business Intelligence Platforms, 2020
Analytics and business intelligence platforms come in a variety of shapes and sizes to meet the ever-changing needs of organizations and their increasingly complex environments. Full Story: Solutions Review
5 Key Business Analytics Questions to Ask Solution Providers for 2020
Cue the process of seeking out, evaluating, choosing, purchasing, and deploying a BI and data analytics solution. Full Story: Solutions Review
BRANDING AND DESIGN
Brands are constantly fighting for our attention. The winners understand that aesthetics alone won’t cut it. Full Story: MediaPost Communications
How to Use Demographic Data to Grow your Brand
Before there was a thing called the internet – brands used demographic data to understand, segment, and convert people to customers. Full Story: Business 2 Community
VOICE STRATEGIES
Charting the Rise of Conversational AI
The days when marketers believed nothing could replace human-to-human interactions are gone. As brands move their marketing strategies beyond the screen, one of the primary areas of investment is conversational AI. Full Story: Street Fight
Google Assistant Adds Sonos Speakers as Default Option
Sonos speakers can now serve as the default player for Google Assistant. Sonos updated its speaker software this week, adding the new option, despite ongoing legal battles with Google over patent use. Full Story: Voicebot.ai