By Integrated Marketing Platform | January 08, 2020 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
HOW TO MAKE SURE YOUR MARKETING STRATEGY GETS OFF ON THE RIGHT FOOT IN 2020
I was on the phone with one of my newer home builder clients the other day and we were discussing the overall status of his marketing campaigns as 2019 came to a close. Full Story: Builder Magazine
You Don’t Know, What You Don’t Know
A person’s knowledge base is entirely dependent on their personal life experiences. Full Story: Forbes
What is at the Core of an Omni-Channel Marketing Solution?
This is an interesting question, and your response may have likely changed throughout your career as new technologies and methods for reaching your customers and prospects have evolved. Full Story: MarTech Advisor
5 Content Marketing Trends That Burst the Content Bubble Myth
It may be at an industry conference, in an online discussion forum, on a trusted analyst’s blog, or even in the morning headlines. Full Story: Skyword
Seeing Your Content Marketing in 20/20
At the start of a new year, you should be looking at your company brand, image, and marketing strategies from the last 12 months. Full Story: Business 2 Community
Content Marketing Can Increase Responsiveness of Your Customer Service Team
Traditional organizational structures are not well-suited for modern customer service strategies. Full Story: Customer Think
The Evolution Of Digital Marketing To Video Marketing
When the digital marketing age first dawned, most companies started out their digitized efforts by focusing on things like building websites for their companies… Full Story: Forbes
4 DIGITAL MARKETING TIPS TO TAKE YOUR BUSINESS TO THE NEXT LEVEL IN 2020
We’ve officially entered a new decade, and if you haven’t begun thinking about new marketing strategies for your business, now is the time. Full Story: AdAge.com
SOCIAL MEDIA
Deepfakes And Beyond: Who Wins If Social Media Platforms Are Regulated?
Wouldn’t it be great if everyone except you and people you agree with would just STFU? Full Story: Forbes
The Three-Step Social Media Marketing Machine
The other day, a friend reached out to me and asked this simple question: Full Story: Forbes
Five Social Media Marketing Mistakes You Must Avoid
Social media marketing is a strategy employed by many companies. Full Story: Forbes
10 Best Social Media Marketing Books to Read in 2020
Social media is recognized as one of the most powerful game-changer when it comes to branding and marketing for businesses. Full Story: MarTech Advisor
SEARCH ENGINE
What Is the Best Way to Track Organic Conversions?
“What is the best way to track organic conversions? Which tool/method?” Full Story: Search Engine Journal
11 Important Image SEO Tips You Need to Know
Think about the last time you uploaded an image to your website. Full Story: Search Engine Journal
A Complete SEO Checklist: 21-Point List Explained
Are you looking for a complete SEO checklist that will help you increase traffic and visibility on your website? Full Story: Business 2 Community
4 Fundamental SEO Tactics That Are Still Relevant Today
Search Engine Optimisation (SEO) is such a buzzword in online marketing, and every online marketer knows its importance. Full Story: VENTS Magazine
MOBILE MARKETING
T-Mobile racks up new customers as it awaits merger outcome
The “Un-carrier” continues to do its thing, as it waits for a federal judge to decide the fate of its $26 billion merger with Sprint. Full Story: CNET
What is the current state of mobile, and how will this sector develop over the next few years? For businesses, is a mobile-first development strategy essential for their long-term growth and profitability? Full Story: Silicon UK
The best mobile and IoT conferences of 2020
The most life-changing products to come out over the next few years will almost certainly center on mobile, the Internet of Things (IoT), and voice-control technology. Full Story: TechBeacon
Best practices for mobile friendly website design
The most important tactic to widen the reach of your business is to be available to people on their favorite gadgets- mobile phones and tablets. Full Story: ITProPortal
DIGITAL SIGNAGE/ SCREEN MEDIA
Top 2019 blogs: Burger King, Walmart, Target digital signage design claim spots
The top blogs for 2019 ranged in topic from the clever design of Burger King digital signage to Walmart and Target’s current digital signage tactics and how these retailers can improve. Full Story: Digital Signage Today
Soaring To New Heights with Innovative Samsung Display Signage
A problem many airports face is finding the right digital display technology to communicate live updates as efficiently as possible. Full Story: Samsung Newsroom Canada
EMAIL MARKETING
Getting Email Ready For 2020: Tools You Need To Know About
In this digital age, higher returns for your marketing and advertising spend is like a superpower because it can generate more profits by utilizing optimum resources for a business. Full Story: Business 2 Community
Five Ways to Boost Your Email Campaigns’ Inbox Placement in 2020
Email marketing is one of the most dependable tactics in the marketer’s playbook. Full Story: MarketingProfs.com
E-COMMERCE
Forever 21 turns to e-commerce after retail failures
Fast fashion brand Forever 21 has announced its e-commerce strategy targeting consumers in Canada, Asia Pacific and Latin America. Full Story: The Drum
Are You Guilty of These 4 Common Ecommerce Mistakes?
If a product is just not significant to your audience or your advertising endeavors are not extremely focused, you will burn through a great deal of time, cash, and exertion. Full Story: Legal Reader
PUBLIC RELATIONS
Should You Budget For PR Services?
You want your business to thrive. You know you need to cut out any unnecessary expenses and strictly invest in essential services that will drive revenue, but still, questions remain. Full Story: Forbes
Three Reasons Public Relations Must Own Narrative Creation
In 1983, based on my recollection, San Diego State University had more than 2,000 students in its advertising track within the School of Journalism and Media Studies. Full Story: Forbes
MARKET RESEARCH
Comparing the Stock Market in 2018 vs. 2019 Gives Us Clues About What to Expect in 2020
The stock market just finished a rollicking 2019. The S&P was up nearly 32% including dividends. Full Story: Fortune
How the Business and IT Can Collaborate for Customer Success
Why should the business and IT collaborate? Really, the question is why wouldn’t they collaborate? Full Story: CIO
WEB DEVELOPMENT
WHY YOU NEED TO SLIM DOWN AND SPEED UP YOUR WEBSITE THIS YEAR
Slow webpages are growing increasingly unsightly as we start the new decade. Full Story: Associations Now
What frustrates web developers? Web browsers
Mozilla Developer Network survey indicates broad satisfaction with web technologies, with browser support being the main frustration. Full Story: InfoWorld
MARKETING AUTOMATION
Nine marketing automation strategies to win the war for ecommerce
Ecommerce marketing automation strategies to help increase your store sales, expand the client base, enhance customer retention and be more profitable. Full Story: ClickZ
Marketing automation tools: A comparison of HubSpot and Marketo
If you go back a couple of years in 2015, you will come across a shocking fact that only 10% of the companies were actually using the marketing automation tools for their campaigns. Full Story: Media Update
ANALYTICS & BUSINESS INTELLIGENCE
How You Can Make Business Intelligence Work for Your Business
Consider this: 90% of all data was created just in the past two years. Full Story: Business 2 Community
How self-service business intelligence helps managers win big
COMMERCIAL DATA helps create business intelligence. With more data, collected in real-time, businesses can create intelligence more quickly. Full Story: Tech Wire Asia
BRANDING AND DESIGN
Power Up Your Personal Branding With These 4 Great Tools
Today I have some personal branding resources to help you build a better business online. Full Story: Business 2 Community
Design in 2020 — what will branding look like?
Branding will continue to focus on experience. People want meaningful experiences and the truth from brands. Full Story: Design Week
VOICE STRATEGIES
The 7 Coolest Things Your New Voice Assistant Can Do
There’s a pretty good chance you unwrapped a new voice assistant, like an Amazon Alexa- or Google Assistant-enabled device, over the holiday. Full Story: Popular Mechanics
9 in 10 Businesses Believe in the Power of Voice Data
Research recently released by voice data capture platform Dubber at the end of 2019 revealed that 9 in 10 businesses, or 92% of all American respondents in their study, value voice data. Full Story: UC Today