By Integrated Marketing Platform | July 01, 2022 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
Small Business Marketing: How To Safely Try New Strategies
Discover tested marketing strategies that align with your small businesses to help you maximize marketing ROI. Full Story: Search Engine Journal
5 Tips to Launch a Content Marketing Program Faster (and With Fewer Resources)
Launching a content marketing program is easier than you think. Here’s why you shouldn’t wait. Full Story: Entrepreneur
15 Growth Marketing Trends Businesses Leaders Should Consider
Growth marketing trends in particular offer businesses the chance to test out new initiatives that might resonate with their current client base while also attracting new prospects. Full Story: Forbes
How To Build Your Content Marketing Strategy for the Future
The conversation around content creation and strategizing is trending, with many companies debating whether they need a content marketing strategy or whether it’s a waste of time, money, and resources. Full Story: The Drum
6 Ways to Encourage Word-of-Mouth Marketing
It’s free and effective. Here’s how to inspire satisfied customers to talk you up. Full Story: ASI Central
Who has more power in marketing: brands or influencers?
For decades, brands have held the power and had their say over the creative direction of their advertising. Full Story: The Drum
Is It Time for a Marketing Plan Makeover?
In last month’s column, we talked about how generational characteristics can inform your marketing messaging. Full Story: RISMedia
Getting started with the Agile Marketing Navigator: Building a Marketing Backlog
Here’s the next step on your Agile Marketing Navigator journey: How to create a transparent, shared backlog of relevant and impactful work. Full Story: MarTech
SOCIAL MEDIA
Why Social Media Platforms Are Adopting Ecommerce as a Saving Grace
It’s no secret that social media platforms make the vast majority of their revenue through selling targeted advertising. Full Story: Entrepreneur
Meta Launches New NFT Display Options on Facebook
Just when you thought the NFT hype was dying down, Meta’s looking to stoke the embers once again, with the introduction of new NFT display options on Facebook. Full Story: Social Media Today
Apart from the social media giants, we have a new player in town called virtual and augmented reality (AR and VR) a.k.a metaverse… Full Story: Brand Equity
YouTube’s Removing the Option to Hide Subscriber Counts, Adding Improved Auto Moderation Tools
First off, on subscriber counts – right now, YouTube channels can choose not to display their subscriber count. Full Story: Social Media Today
SEARCH ENGINE
Scaling E-Commerce SEO: Tips For Growth
For years, the world of e-commerce has continued to experience explosive year-over-year growth. Full Story: Forbes
Five Tips For Improving Web Accessibility And SEO
Web accessibility compliance has a strong business case. I dare say search engine optimization ranks highest on the list of benefits it offers. Full Story: Forbes
10 Essential SEO Strategies For Entrepreneurs to Increase Their Traffic
If you want to get lots of buying customers, it is paramount to get lots of traffic to your service or product pages. Full Story: Entrepreneur
5 ways to get PPC and SEO working together
SEO and PPC are often at odds. Yet the things they “bicker over” are actually areas for improved workflow and channel optimization. Full Story: Search Engine Land
MOBILE MARKETING
T-Mobile’s App Insights sells your data, but there is a way out
T-Mobile launched a new advertising platform last week called App Insights that allows advertisers access to groups of potential customers based on the apps they have installed on their phones. Full Story: XDA Developers
5 skills that will help you become a mobile app development specialist
Mobile app development, the creation of software applications designed to run on mobile devices, is a lucrative niche that requires a specific set of skills to excel in. Full Story: TechRadar
Why Python is the Worst Choice for Mobile App Development?
Python is not considered ideal for mobile app development and game development due to high memory consumption. Full Story: Analytics Insight
How to create a mobile app for a small business
Regularly updated mobile applications are becoming essential for small businesses. The first step for SMBs is knowing all the options for building and maintaining mobile apps. Full Story: TechTarget
DIGITAL SIGNAGE/ SCREEN MEDIA
7 Ways Restaurants Can Use Digital Signage To Be More Awesome
There are plenty of ways you can use digital signage to make your restaurant more awesome. Full Story: Total Food Service
How The DOOH Advertising Transformation Empowers SMEs
Out-of-home (OOH) advertising is simultaneously the simplest form of advertising and the most intricate. Full Story: Demand Gen Report
EMAIL MARKETING
When and How to Use Plain-Text Email in Marketing: Use Cases, Design Best-Practices
Creating effective, great-looking HTML emails can be tricky when you consider today’s rendering challenges and concerns such as dark mode and accessibility. Full Story: MarketingProfs
Email Marketing -it’s as easy as ABC
Email is one of the most effective ways to market your business in 2022. Full Story: Bdaily
E-COMMERCE
Scaling E-Commerce SEO: Tips For Growth
For years, the world of e-commerce has continued to experience explosive year-over-year growth. Full Story: Forbes
It’s Time We Make E-Commerce More Human
The pandemic sucks. Bold statement. I know, I know. Full Story: Total Retail
PUBLIC RELATIONS
Boost Your Bottom Line With PR And SEO
Public relations is changing. The media landscape looks very different than it did just two years ago, and savvy PR leaders should be adapting to the modern world. Full Story: Forbes
3 Ways To Put Your PR And Brand Strategy On The Offense In Turbulent Economic Times
When Covid-19 first shut down the world, a popular narrative from venture capitalists was for startups to batten down the hatches, cut spending immediately and brace for the worst. Full Story: Forbes
MARKET RESEARCH
Market research is essential for entrepreneurs who want their businesses to succeed
According to the U.S. research and consulting firm CB Insights, most entrepreneurs fail because they lack sufficient financing. The second reason they fail is because the market for their product is too small. Full Story: The Conversation
WEB DEVELOPMENT
How to Choose the Right Website Development Company?
It is evident that a website development company can provide your business with a professional and effective website that will help you to reach your target market and grow your business. Full Story: Digital Journal
The images in a web page make the page much more attractive, descriptive, and help improve user experience. Full Story: HTML Goodies
MARKETING AUTOMATION
Every company gathers data and lots of it—customer data, market data, competitor data and industry data. Full Story: Forbes
What Do Small Business Owners Need to Know About Data and A.I.?
Founders are facing an endless stream of messaging around data and artificial intelligence: marketing from vendors, inquiries from investors, and headlines… Full Story: Inc. Magazine
ANALYTICS & BUSINESS INTELLIGENCE
Are We Chasing Competitive Advantage Or Are We All Just Tech-Blind?
So we have CRM systems and business intelligence tools and dedicated platforms for legal, HR, finance, sales, marketing and so on and so on. Full Story: Forbes
Bye-Bye Bounce Rate: Preparing For The New Google Analytics
When you access Google Analytics, which, according to w3techs, examines over half the websites on the internet, you’re now faced with the following message: Full Story: Forbes
BRANDING AND DESIGN
Four Core Elements Of Building A Trusted Brand
This is true for nearly every relationship, whether it be person-to-person or entity-to-person. Full Story: Forbes
Ten Benefits Of Building An Exceptional Brand
While most entrepreneurs know it’s important to differentiate your business, not many understand why it’s important to build a brand that leads the market. Full Story: Forbes
VOICE STRATEGIES
Alexa, the voice assistant, able to mimic the voices of dead relatives. Why?
I’ve heard it said you shouldn’t do something just because you can. We humans find this difficult, we love to show off our abilities. Full Story: Techzim