By Integrated Marketing Platform | July 02, 2020 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
Content Marketing is Still an Essential B2C Growth Tool
Social media marketing has seemed to overshadow the broader aspect of content marketing in the past couple of years. Full Story: Business 2 Community
How to Grow Your Small Business With Content Upgrades
Content upgrades are a great way to grow your small business. Learn the difference between content upgrades and lead magnets, and how to start implementing a strategy. Full Story: Business.com
Are You Losing Revenue From Marketing And Sales Misalignment?
Consumers are online now more than ever. Full Story: Forbes
The most important thing sales can do to convert marketing leads
There are a lot of factors that go into converting a marketing-generated lead into a sale, but there’s one element that seems to rise above the rest: quick follow up. Full Story: The Business Journals
How to promote your startup: 8 marketing tips to get you on your way
Contxto – Creating a company from scratch is a challenge, but promoting it doesn’t fall behind. Full Story: Contxto
Effective Content Marketing’s Five Percent Club: How to Rank Alongside Today’s Top Programs
Creating an effective content marketing strategy is easier said than done. Full Story: Skyword
A Customer-Centric Strategy is the Key to the Survival of the Food Industry
The impact of the COVID-19 pandemic has been very significant, and fears of a long term disruption aren’t entirely unfounded: Full Story: Customer Think
The Best Strategies for Business Success
When it comes to starting a new business, it can be easy to get so caught up in passion for the project that important factors are overlooked. Full Story: Love Belfast
SOCIAL MEDIA
Business Owners Still See Benefits Of Social Media During Pandemic
In fact, launching a new social media campaign came in second – with roughly 34% of respondents noting its importance – after interacting with a business’s core audience at 44%. Full Story: Forbes
How Social Media Influencer Marketing Converts Target Audiences Into Sales
70% of millennial consumers say their shopping choices are influenced by the recommendation of their peers, including influencers. Full Story: AiThority
How A Business Can Maximize Its Social Media Potential
Businesses need to have many different hands in many different areas if they’re to get the exposure they crave. Full Story: BBN Times
TikTok makes play for marketers
TikTok has launched its marketing offering, encouraging brands not to make ads, but instead TikToks. Full Story: CMO
SEARCH ENGINE
6 fundamental SEO truths to live by
This “Declaration of SEO” from Bruce Clay presents the guiding principles that every website owner, website publisher and search engine professional should adhere to when creating or implementing a website and/or SEO program. Full Story: Search Engine Land
In a Year of Worsts, SEO Just Became the Best
SEO just became the top priority marketing channel. Here’s what lead to this shift and how it impacts both organizations and marketers. Full Story: Search Engine Journal
Why SEO (Not Google Ads) Is Still the Best Choice for Your Business
When it comes to jump-starting your site traffic and growing your business, paid media can be enticing because of its ability to get your company in front of real people searching for products or services like yours. Full Story: Business 2 Community
What Makes a Great SEO Backlink?
Backlinks make the search engine optimization (SEO) world go ‘round. Full Story: JumpFly
MOBILE MARKETING
13 Expert Tips To Help Businesses Maintain Their Mobile Apps
Mobile devices and operating systems—as well as consumer habits—don’t exactly have long shelf lives, so releasing a mobile app isn’t the end of a process for a business; on the contrary, it’s just the beginning. Full Story: Forbes
How To Promote Your App With Video Content
It took you and your team at least months to go from just having a cool idea to creating your new app. Full Story: Customer Think
What is the difference between a Mobile App and Mobile Website?
If your business is in need of a mobile presence, you might have wondered about the differences between having a mobile app and a mobile website. Full Story: Techstory
Guide to mobile advertising: Types of ads and main platforms
With 73% of internet users expected to access the web solely through smartphones by 2025, mobile advertising is a top priority for marketers. Full Story: ClickZ
DIGITAL SIGNAGE/ SCREEN MEDIA
How digital signage can get you back to pre-COVID-19 sales levels
Have your sales levels dropped as a result of COVID-19? Full Story: Inside Retail
How Programmatic Advertising is Changing the Game for Digital Out-of-Home
Not that long ago, few would have imagined that watching something on a 4″ screen might be more exciting than having a front row seat to a world-class game or show. Full Story: Digital Signage Today
EMAIL MARKETING
Empowering Email Marketing Strategy With Artificial Intelligence (AI)
AI is expected to yield $14 trillion additional revenue and 38% increase in profitability by the year 2035. Full Story: Business 2 Community
5 Stunning Transactional Emails You Can Steal From
We receive transactional emails all the time. Full Story: Business 2 Community
E-COMMERCE
E-commerce goes social: don’t overlook social media for your strategy
Social media and e-commerce have an increasingly close bond and it’s not surprising. Full Story: Doxee
Why sentiment matters in ecommerce now and after COVID‑19
The value of sentiment analysis is that it provides marketers with qualitative research that enables drilling down beyond ‘what’ to understand the various ‘why’ questions. Full Story: DigitalCommerce360
PUBLIC RELATIONS
How PR Can Help You Salvage The Second Half Of 2020
If you are like millions of small- and medium-sized business owners across the nation and beyond, you might be looking at your financial statements and annual projections and scratching your head. Full Story: AiThority
Eight Steps To Effectively Use Social Media During A PR Crisis
Once information about your company has gained traction, it can be hard to stop it. Full Story: Forbes
MARKET RESEARCH
Market research firms are preparing businesses for the next normal
The COVID-19 pandemic has caused significant disruption to businesses across all industries and markets. Full Story: EuropeanCEO
Entrepreneurs Urged To Do Market Research
Entrepreneurs are being encouraged to conduct market research in order to improve their products and services and increase sales. Full Story: Jamaica Information Service
WEB DEVELOPMENT
Success Tips for a Corporate Website Development
On Google are you looking for how to make a business website because you want to have one? Full Story: YourStory.com
How to Design a Successful Website For Your Business
An interactive, easy-to-use website is critical for business success. Full Story: Business 2 Community
MARKETING AUTOMATION
How to Use AI & Machine Learning to Make Social Media Marketing Decisions
Seuss’ talk, entitled “Using Machine Learning to Make Social Media Marketing Decisions,” focused on analyzing Twitter – the most text content-rich social media platform – for the specific purpose of gleaning business insights valuable to marketing professionals. Full Story: MarTech Series
Best Free CRM Software of 2020
Customer relationship management software is a streamlined system that helps businesses improve their customer support and interactions. Full Story: U.S. News & World Report
ANALYTICS & BUSINESS INTELLIGENCE
What does a business intelligence analyst do?
Business intelligence analysts are key members of BI teams who analyze data, create dashboards and handle other duties. Full Story: TechTarget
DECODING THE DATA SAVVY BUSINESS INTELLIGENCE ANALYST CAREER
Data is a valuable commodity for any business. Business Intelligence (BI) analysts decode this data to drive actionable insights. Full Story: Analytics Insight
BRANDING AND DESIGN
10 Tips On Effective Branding During The Current Period
With social distancing keeping many people at home, there have been major shifts in behavioral trends. Revaluating the branding strategy at this moment seems like a plausible way ahead. Full Story: BW Businessworld
Embrace Your Brand To Survive In The Socially Connected World
What comes to your mind when you hear of Red Bull, Nike or Tim Hortons? Don’t these names provoke deep, intrinsic emotions that you have toward them? Full Story: Forbes
VOICE STRATEGIES
Google Assistant continues to best Siri, even w/ iOS 14 improvements
Google Assistant has long dominated the voice assistant field, despite a huge head start from Apple’s Siri. Full Story: 9to5Google
Is Alexa the new “average consumer”? Trademarks and AI
The rapid development of AI technology is impacting and will continue to impact all sectors including IP. Full Story: Lexology