By Integrated Marketing Platform | June 27, 2022 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
Why Marketing Belongs At The Data Table
The concept of data, in its most elemental form—words, images, numbers, sounds—has informed human existence since the beginning of humanity. Full Story: Forbes
21 ways to keep your marketing team productive
Looking for ways to improve your marketing team’s productivity? Here are some hacks and ways to build a culture that rewards productivity. Full Story: Search Engine Land
Five best content marketing trends for 2022
No matter what your goals are, there are exciting trends that can be leveraged to help shape your approach and redefine your strategy. Full Story: The Drum
Tips for Developing a Marketing System
Successful marketing lies in focusing on three main components and creating an efficient business system. Full Story: Entrepreneur
Don’t Apply a “One-Size-Fits-All” Approach to Your Marketing. Do This Instead.
No two individuals are the same. So why shotgun approach your marketing efforts with a “one-size-fits-all” marketing approach. Full Story: Entrepreneur
What is Lead Generation in Marketing?
Creating quality content and starting discussions are important components of lead generation efforts. Full Story: Deadline News
How Has Digital Marketing Affected Consumer Behavior?
Digital marketing has undoubtedly pushed marketers all around the world to change the way they approach marketing. Not only that, but the evolution of marketing tools has affected how consumers behave and make decisions. Full Story: Inventiva
Marketing and Sales Misalignment: A “Where” or a “What” Issue?
You’d be hard pressed to find a company in the world that hasn’t been directly or indirectly affected by the rapid transition to remote work over the past two years. Full Story: MarTech Series
SOCIAL MEDIA
7 Tips to Grow Your Audience on Every Social Media Platform
Are you looking for ways to get more social media followers? Want to grow your audience by sharing the right social media content? Full Story: Social Media Today
The Future of Commerce Is Social. 5 Brands Getting It Right.
Social commerce is the future of online retail. By 2025, Accenture estimates social commerce to more than double to a $1.2 trillion market worldwide. Full Story: Social Media Today
Get Ready to Take Your Social Media Posts to the Next Level
Social media marketing has become a good way for influencers to increase a business’s brand awareness and eventually their sales. Full Story: TechDay
4 Online Video Editing Apps to Make Better Social Media Content
Are you looking for ways to improve your social media content? Want to add video to your strategy but not sure where to start? Full Story: Social Media Today
SEARCH ENGINE
6 Common Hreflang Tag Mistakes Sabotaging Your International SEO
Do you manage multiple domains targeting different regions? Avoid these 6 common hreflang tag mistakes (with detailed examples). Full Story: Search Engine Journal
The Ultimate Guide To Search Engine Marketing (SEM) In 2022
When was the last time you needed to buy a product? Chances are you turned to a search engine such as Google to start your research. Full Story: Forbes
How Public Web Data Helps Small Business SEO Strategies
Learn how public web data can be used to power algorithms, answer business questions, and compete with other businesses. Full Story: Search Engine Journal
25+ SEO Words To Delete, Add, Or Reconsider In The Web3 Era
What SEO words are outdated and losing credibility? Check out this list of words top SEO professionals want us to reconsider. Full Story: Search Engine Journal
MOBILE MARKETING
Four Things E-Commerce Businesses Need To Know About Mobile Ad Fraud
We’re shopping via phones more than ever—even from brick-and-mortar retail stores. Full Story: Forbes
Could rich mobile messaging be the next frontier for advertisers?
From carefully curated apps to artificially intelligent chatbots, the marketing landscape has evolved into an interconnected multichannel hive of tailored communication. Full Story: Mobile Marketing Magazine
How to Manage Your Small Business Finances On the Go
Today’s mobile financial management apps enable you to access and manage your small business finances from wherever you are, whenever you want. Full Story: Entrepreneur
iPhone and Android phone users are getting this great free Spotify upgrade
The Spotify app is now much more social on your iPhone or Android phone. Full Story: T3
DIGITAL SIGNAGE/ SCREEN MEDIA
Reimagining the Role of Digital Signage in a Constantly Evolving World
I can also apply these observations to Samsung’s digital signage business. In 2022 and beyond, Samsung will deliver a variety of solutions… Full Story: Samsung Global Newsroom
How The DOOH Advertising Transformation Empowers SMEs
Out-of-home (OOH) advertising is simultaneously the simplest form of advertising and the most intricate. Full Story: Demand Gen Report
EMAIL MARKETING
7 Email Marketing Mistakes Killing Your Mobile Conversion Rate
Are you struggling to achieve success with your email marketing strategy? Are you making mistakes that result in a lack of conversions for mobile users? Full Story: Social Media Today
4 Highly Effective Ways To Get More Leads Onto Your eMail List
For bloggers, internet marketers, and even business owners, the message has long been clear, email marketing is here to stay. Full Story: Startup Info
E-COMMERCE
6 Ways To Better Align E-Commerce Expectations And Output
When consumers engage with e-commerce platforms regularly, however, their expectations for the products they buy online also grow. Full Story: Forbes
Why First-Party Data Is Driving The Future Of E-Commerce And Retail
Few industries have been impacted by digital transformation more than e-commerce and retail spaces. Full Story: Forbes
PUBLIC RELATIONS
10 Ways To Develop A Successful PR Campaign
Your audience’s first impression of you is important and can determine how successful or unsuccessful your marketing is. Full Story: Forbes
Why a Good Digital PR Strategy Is So Important
Adding digital PR to your outreach strategy is a win for your brand and your bottom line. Full Story: Entrepreneur
MARKET RESEARCH
For Better Market Research, Remember That Research Participants Are Humans, Too
Market research relies on human participants for actionable feedback, but researchers often forget the human element in their rush to collect data. Full Story: Forbes
WEB DEVELOPMENT
Future of Web Development: New Trends
Trends are very indicative signs of the future of web development. Hundreds of products, tools, and instruments are introduced and launched to various markets every year. Full Story: Startup Info
The Metaverse: Web design and development in the future
Virtual reality, augmented reality, blockchain, decentralization, Web 3.0, and other technologies all exist in a metaverse cosmos. Full Story: Times
MARKETING AUTOMATION
Five features B2B companies should look for in a marketing automation software
Selecting the right marketing automation software for a B2B company is no easy feat. There are thousands of automation tools available and not all of them are the right fit for the business-to-business world. Full Story: B2B Marketing
What’s Your Future of Work Path With Artificial Intelligence?
Over last few years, artificial intelligence (AI) has become a very significant part of business operations across all industries. Full Story: CMSWire
ANALYTICS & BUSINESS INTELLIGENCE
Marketing analytics to drive Business Growth
In the digital marketing world, there’s an inundation of data. Full Story: MarTech Cube
What are the benefits of predictive analytics for businesses?
The use of data analytics in business today remains fragmented for many reasons. Full Story: Gulf Business
BRANDING AND DESIGN
Why Brand Building Is Actually Worth The Investment
Throw a stone outside your office window and you’re liable to hit an e-commerce consultant espousing the transformative powers of building an enduring brand. Full Story: Forbes
11 powerful types of branding to elevate your business
Good corporate branding has long-term effects, as these companies can rely on name brand-recognition; customers tend to automatically trust new… Full Story: Businessday.ng
VOICE STRATEGIES
Future of In-Vehicle AI-driven digital voice assistant
Powering this experience is the AI-driven digital voice assistant, which has emerged as the key for automotive businesses to get a competitive edge in the… Full Story: CXO Today