By Integrated Marketing Platform   | June 09, 2021 | INTEGRATED MARKETING, MARKETING STRATEGY,

MARKETING STRATEGY

Can Influencer Marketing Platforms Help Brands Find Creators And Help Creators Get Paid?

For some content creators it can be a struggle to get compensated for their hard work and generating free and valuable content on the regular. Full Story: Forbes

What Is the Role of Performance Marketing?

Marketing is an industry shaped by rapid tech development and disruptive change, making it challenging to work ‘future forward’. Full Story: Marketing Mag

What Is the Role of Performance Marketing?

Businesses across the globe are seeking affordable solutions to expand their sales in a fast paced, extremely competitive environment. Full Story: Adweek

Why Word-of-Mouth Marketing Might be the Key to Sustaining Your Business During the Economic Crisis

Consumers are skeptical of big companies and corporations during economic crises, but word-of-mouth marketing can rebuild trust and boost revenue for smaller businesses and freelancers. Full Story: Business 2 Community

4 Pillars of Organizational Maturity for Smarter Organic Marketing

Excel in digital with on-point organic marketing using the pillars of organizational maturity – people, practice, systems, and metrics. Full Story: Search Engine Journal

How to Develop a Content Marketing Strategy

User engagement metrics, such as time on page, bounce rate, and returning users, have become the new unofficial ranking system on Google. Full Story: Business 2 Community

5 Things to Do Now to Increase Your Marketing Performance

Multi-location marketers are always looking for ways to increase their performance and hit the next benchmark. Full Story: MarTech Cube

How To Develop An Effective Content Strategy

The creation of a well-structured and effective content strategy should be part of any digital marketing plan. Full Story: Forbes

SOCIAL MEDIA

How To Get The Most Out Of Instagram Marketing

Instagram Marketing is one of the hottest ways to market your business. Full Story: TechBullion

Here’s how you can grow your business on Instagram

Instagram is also the most popular social media marketing platform where a business can thrive and bloom. Here’s how you can grow your business through the platform. Full Story: India TV

11 Visual Ideas For Content To Share On Social Media

Visual content grips users’ focus as they scroll through their feeds, attracting more eyeballs than simple text. Full Story: JumpFly

Can social media platforms reverse the psychological effect of the desire to collect ‘likes’?

The option to remove the function could change the impact of popular sites. Full Story: TheNational

SEARCH ENGINE

13 Best WordPress SEO Plugins

Optimizing your WordPress site is a necessity, and plug-ins can make your job easier. Here are 13 of the most useful WordPress SEO plugins. Full Story: Search Engine Journal

Google loosens its search engine grip on Android devices in Europe

Google has bowed to pressure from rivals and will let them compete for free to be the default search engines on Android devices in Europe, widening a pledge to EU antitrust regulators two years ago.

How to Do Keyword Research for SEO: The Ultimate Guide

Want to learn how to do keyword research the right way? Not sure how to find the best keywords to target? How do you even know what’s ranking? Full Story: Search Engine Journal

5 Images SEO Best Practices

If you want to know about the best image seo practices, then you have landed in the right place as. Full Story: Market Research Telecast

MOBILE MARKETING

Understanding The Mobile App Development Budget By App Type

What is the cost of mobile app development? This question is one of the most frequently asked ones in today’s growing customer needs and changing digital environment. Full Story: Appinventiv

Microsoft To Bring Cortana-Enabled Voice Capabilities to Its Outlook Mobile App

Microsoft has announced to bring Cortana-enabled voice capabilities to its Outlook mobile app which will help users write emails, schedule meetings and search. Full Story: LatestLY

Managing & improving organisational efficiency with SMS

The BulkSMS team looks at the part SMS can play in helping organisations work more efficiently. Full Story: Mobile Marketing Magazine

Discover Mobile app users unable to use Face ID on supported iPhones to login after latest update, fix in the works

Discover is a popular name when it comes to financial services with millions of customers. Also, the Discover Mobile banking app is available on iOS and Android. Full Story: PiunikaWeb

DIGITAL SIGNAGE/ SCREEN MEDIA

High Brightness Outdoor LCD Screen–DOOH

As a new media player, outdoor digital screen attracts more and more people’s interest. In this rapidly developing society, consumers have more and more choices and can obtain information content of mobile terminals represented by relevant smart phones in a short period of time. Full Story: Digital Signage Today

Are ATMs, digital signage a good fit?

Are ATMs and digital signage a good fit? How can they work together to deliver an omnichannel experience? Full Story: Digital Signage Today

EMAIL MARKETING

Use Your HTML Email Signature to Capture Subscribers

A subscribers list is a collection of email addresses you can build by engaging prospective clients through lead-generating campaigns. Full Story: Business 2 Community

Fears grow Apple’s new Mail Privacy Protection could kill off email newsletters for good

Apple’s new Mail Privacy Protection feature, that the company hopes can bolster the privacy of the default email app on iOS 15 and MacOS, may also inadvertently deliver a devastating blow to email newsletters. Full Story: TechRadar

E-COMMERCE

6 Best Practices to Swear by When Marketing a New E-Commerce Store

Every ecommerce store, new or old, big or small, has one goal, to increase conversions and sales. Full Story: Business 2 Community

eCommerce Marketing Tips to Improve Sales

With the increasing number of consumers relying on the World Wide Web for all of the goods and solutions they need, it isn’t surprising that eCommerce has become one of the most lucrative industries today. Full Story: Omega Underground

PUBLIC RELATIONS

How the Public-Relations Apparatus Works

One of the open secrets of the media ecosystem is how much coverage is shaped and orchestrated by public-relations professionals. Full Story: National Review

MARKET RESEARCH

How to Do Market Research and Level Up Your Business

Conducting market research is a core component of any effective marketing strategy. Full Story: Business 2 Community

WEB DEVELOPMENT

Learn Python, One of the Best First Programming Language to Know

In the fast-paced digital marketplace, it’s a good idea for entrepreneurs to be as tech-savvy as possible. Full Story: Entrepreneur

Why Website Branding Is So Important

It’s a brutal world out there, and differentiating your brand from competitors is becoming increasingly difficult. Full Story: BusinessMole

MARKETING AUTOMATION

Six Of The Smartest Applications Of Artificial Intelligence In Business

With its widespread use in customer service, manufacturing and quality control, artificial intelligence has secured its place as one of the most important technologies of the future. Full Story: Forbes

Best Marketing Automation Software 2021

Marketing automation software automates marketing tasks, streamlines marketing workflows, and measures the outcomes of marketing campaigns. Full Story: TechRound

ANALYTICS & BUSINESS INTELLIGENCE

Top Business Intelligence Tools In 2021

Business intelligence (BI) refers to extracting actionable insights from data to inform decision-making. Full Story: Analytics India Magazine

Five Steps to Increase Business Insight Velocity

Speed is not a vanity metric when it comes to business intelligence because data is only as valuable as it is fresh, accurate, and actionable. Full Story: TDWI

BRANDING AND DESIGN

The 3 Questions That Will Help You Define Your Brand Identity

Combining mission with brand identity will create the emotional connection you need with your customer. Full Story: Entrepreneur

I’m a branding expert—and I think most startups spend way too much on branding

Wait to invest in premium branding until you have your strategy locked down. In the meantime, here are 3 tips for getting started. Full Story: Fast Company

VOICE STRATEGIES

The Benefits of Voice Technology in Reducing Customer Frustrations

One question posed by the pandemic is how business can efficiently and effectively deliver outstanding customer service at scale. Full Story: MarTech Series

Voice AIs are raising competition concerns, EU finds

The European Union has been digging into the competition implications of AI-powered voice assistants and other Internet of Things (IoT) connected technologies for almost a year. Full Story: TechCrunch

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