By Integrated Marketing Platform | March 29, 2021 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
The power of gamification in marketing for businesses
Today, it’s pretty tough being a marketer. Our audience, their expectations, how, where and when they want to engage with content is changing and we are struggling to adapt. Full Story: The Drum
4 Marketing Trends Worth Following this Year
Are you looking for a way to improve your marketing in 2021? If so, you’re not alone. Full Story: Business 2 Community
Content Marketing Never Sleeps
Even if inventory remains limited for a while, there are ways to engage with current and future buyers. Full Story: Trade Only Today
Grow Your Business Online with These 6 Strategies for Success
Marketing changed a lot over the last 20 years. Previous advertising campaigns like those on TV, billboards, and in print, such as local papers and magazines are no longer as effective as they used to be. Full Story: Business 2 Community
Is your marketing effective or a waste of time? This ad exec shares how to tell
This former ad exec shares how to make sure you deliver the best message possible in a timely manner. Full Story: Inman
How to Boost Your Traffic and Income – Follow These 3 Simple Plans
Recently, I was asked to take part in an expert interview offering strategies to help pro bloggers. Full Story: Business 2 Community
Four Ways to Adapt Your Marketing Strategy and Tactics for an Economic Downturn
For many, the threat of an economic crisis inspires fear and uncertainty. Full Story: MarketingProfs.com
Old Truths And New Marketing Truths After The Pandemic
It’s safe to say that 2020 was a year like no other. Full Story: Forbes
SOCIAL MEDIA
Social Media Influencers Are The Latest Tool Of ‘Psywar’
Throughout history propaganda has been a weapon used against enemy forces as part of psychological warfare or “psywar.” Full Story: Forbes
Why Microsoft is clawing at social media
TikTok, Pinterest and now Discord – Microsoft grasps at social media deals Full Story: Investors Chronicle
Two thirds of social media users want better mental health protection, new survey reveals
Two thirds of UK adults with a social media account believe social media companies have a duty to protect the mental health of people who use their platforms, according to new research. Full Story: ResponseSource
Social Media CEOs Can’t Defend Their Business Model
Everyone knows Facebook, Twitter, and YouTube make money by keeping users engaged. Why won’t their executives admit it to Congress? Full Story: WIRED
SEARCH ENGINE
Google: No Benefit to An Artificially Flat URL Structure
Google isn’t concerned with how many slashes there are in a URL, so there’s no need for an artificially flat URL structure. Full Story: Search Engine Journal
Google Says There’s No Limit on Title Tag Length
Google’s Gary Illyes says that industry standards on title tag lengths are not recommended by Google and are externally created. Full Story: Search Engine Journal
Tips to Improving Your SEO Techniques
The internet is saturated with information in the form of articles, blogs, comments, and links. Full Story: CoFounder Magazine
How AI-Powered Tools Can Improve SEO for Your Website
Search Engine Optimization or SEO is still one of the most effective digital marketing strategies for attracting traffic to your website or online business. Full Story: Customer Think
MOBILE MARKETING
TOP 25 MOBILE APP DEVELOPMENT COMPANIES AND SERVICES
Let’s take a look at the list of best mobile app development agencies! Full Story: Influencive
eBay Introduces New TCG Mobile App Scanner That Cuts Listing Time in Half
On top of lowering prices per card sale to U.S. sellers with 1$ USD shipping, eBay has once again introduced a new system to make TCG sales more convenient. Full Story: HYPEBEAST
How To Add Local Files To Spotify
Not only are you able to stream music on Spotify at any given time and place, but you also have the option of adding local files to your Spotify playlists. Full Story: Alphr
The 12 Most Important Mobile Banking Features (And Why No Bank Can Have Them All)
If you need any more proof that the pandemic accelerated consumers’ adoption of digital services, new research from Cornerstone Advisors revealed that more than three-quarters of Americans who have a smartphone are now mobile banking users. Full Story: Forbes
DIGITAL SIGNAGE/ SCREEN MEDIA
5 Points to Know Before Buying Digital Signage
Digital signage is becoming more and more popular these days, especially since people are looking for contactless forms of communication when they are out and about, and digital signs are perfect to fill the role. Full Story: Hurricane Valley Times
Why now is prime time for programmatic DOOH
For a long time, digital has been a vital element in the marketer’s toolkit. From SEO optimisation to content marketing, email, video and social media, it has long played a prominent role in marketing strategy. Full Story: The Drum
EMAIL MARKETING
Why Email Marketing is Important for eCommerce?
Email can be used to help consumers not merely order or remind them that there is a business. Full Story: VENTS Magazine
Marketing minute: What is Email Marketing?
Email Marketing is a form of digital marketing that uses email to promote a business’s products and services by delivering a message directly to the audience’s inbox. Full Story: lakegenevanews
E-COMMERCE
How To Use Graphic Design To Boost Your eCommerce Sales
With the increasing reliance on buying stuff online, more shoppers are now heading towards various eCommerce websites for their needs. Full Story: Promotion World
The Start-Up Enemies of Wall Street Are Booming
When the pandemic forced businesses to speed up their usage of digital tools, including e-commerce and online banking, the demand for what is known as … Full Story: The New York Times
PUBLIC RELATIONS
How to Engineer What People Think of Your Business, Your Product and You
Our job is to engineer strategies that will influence our target audience to change the way they think about something. Full Story: Entrepreneur
Amazon’s scorched-earth PR strategy
Amazon has launched a sharp-elbowed PR offensive on social media in response to a sea of pressure from workers, politicians and regulators. Full Story: Axios
MARKET RESEARCH
MARKET RESEARCH CAN HELP UNDERSTAND MULTIPLE PERSPECTIVES
UK – The idea there is a single “rational” perspective no longer has the same credibility it once did, and market research can lead the transformation to a “multiverse” world, according to a report by the Market Research Society’s (MRS’s) Delphi Group. Full Story: Research Live
Traditional Market Research Is Fine, But There’s A Better Solution
It’s no secret that marketing has become more competitive than ever before. It’s a “dog eat dog world” when it comes to companies fighting over the same consumer base — Full Story: Forbes
WEB DEVELOPMENT
What’s New with HubSpot CMS CLI [2021 Updates]
HubSpot is dedicated to making its content management system (CMS) one of the best web development tools available through frequent updates and improvements. Full Story: Business 2 Community
Python Remains Popular in Programming Language Study
A ranking by analyst firm RedMonk reflects on Python’s continued popularity as a leading enterprise programming language for a number of reasons. Full Story: DevOps.com
MARKETING AUTOMATION
A Digital Transformation Driven by Artificial Intelligence
Digital transformation is one of the most important drivers of how businesses deliver value to their customers in a competitive … Full Story: Global Trade Magazine
How Artificial Intelligence Can Help Improve Security
Leaders and teams in security and risk management (SRM) must be aware of marketing and the myths in the AI world. Full Story: Enterprise Security Mag
ANALYTICS & BUSINESS INTELLIGENCE
Top 5 issues for employers to address in a remote workplace during the pandemic
It looks like remote workplaces will be a fact of life going forward, and companies will need to deal with these issues. Full Story: Silicon Valley Business Journal
The New Hero Of Data Science: The CIO
Two tectonic forces in enterprise infrastructure are on a high-speed collision course: the rise of data science and machine learning, and increasingly complex security threats. Full Story: Forbes
BRANDING AND DESIGN
The First Step For Successful Personal Branding
The move to all things digital has been great for people who are eager to build their personal brand so they can expand their success. Full Story: Forbes
5 ways to make your brand more authentic in the Covid landscape
Making your brand more authentic is a sure fire way to engage with consumers in 2021. Full Story: The Grocer
VOICE STRATEGIES
Amazon Echo vs Amazon Echo Dot: Which one should you get?
Both the Echo and Echo Dot come with Amazon’s voice assistant, Alexa. Full Story: NME.com
Why Representation Matters When Building AI
More and more tech companies have initiatives in place to support Diversity, Equity & Inclusion (DEI) work. Full Story: Forbes