By Integrated Marketing Platform | May 17, 2021 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
Two Strategies For Content Marketing Success
As marketers, we’re always on the hunt for the latest and greatest content marketing tactic. Full Story: Forbes
Don’t believe the hype: how to find marketing trends that are truly useful
One of the things I truly love about digital marketing is its ever-changing nature and the opportunity and transformation that the adoption of new technologies and approaches provides. Full Story: The Drum
Three Tips For Marketing In A Digital Transformation Boom
Marketing has become so synonymous with technology that it’s hard to see where one begins and the other ends. Full Story: Forbes
How brand lift studies and survey ads are shaping marketing campaigns
Before running any digital campaign, it is crucial to align brand messaging and strategy. Full Story: Digiday
3 common mistakes marketers are making with cloud-based systems
Businesses that keep their operations going on a remote basis are no longer out of the ordinary. Full Story: Marketing Mag
How to Build a Successful Video Marketing Strategy and Plan
More than 71% of B2B marketers currently include videos in their marketing mix. Full Story: Business 2 Community
Luxury Marketing – Getting It Right
Marketing strategy in the luxury business is constructed around the dream value, the personal-targeting-positioning model and 7 pillars that most professionals know: product, price, promotion, place, packaging, positioning and people. Full Story: Business 2 Community
The Importance of Digital Marketing Services in 2021
No longer can you rely on traditional advertising alone to promote your business. Full Story: EIN News
SOCIAL MEDIA
How algorithms took creativity out of social media
In early January 2018, a shocking and disturbing video became one of the top ten ‘Trending’ clips on YouTube. Full Story: Wired UK
What can a social media consultant do for your business?
Over the past decade or so, social media marketing has really taken the world by storm. Full Story: Real Business
Why Your Business Should Be Using Social Media
Freedom is one of the most important things to all human beings. Freedom is something so precious, that there are people who would rather die free than live while imprisoned or enslaved. Full Story: The Yucatan Times
Social media has no incentive to fix what ails it
Despite its warts, social media has become a part of daily life for billions of people worldwide. Full Story: Quartz
SEARCH ENGINE
Choosing SEO services the RIGHT way
SEO services have become increasingly popular in today’s day and age because of the large desire for professional SEO tools. Full Story: Vents Magazine
7 Ways to Identify Your Competitors for Better SEO Keyword Research
Taking a strategic and critical lens to identifying your competitors can help you discover unique, valuable keywords for SEO. Full Story: Search Engine Journal
How An SEO Reseller Is A Shortcut To A Prosperous Business
Starting a business in today’s world can be a daunting experience. Full Story: Vents Magazine
SEO Techniques To Increase Website Visibility in 2021
Do you want to learn how to boost the overall visibility of your website in search engines? Then you must keep few important SEO tips and tricks in your mind. Full Story: Newswire.net
MOBILE MARKETING
Intergage offers free marketing competitor analysis to SMEs
Attracting new business while maintaining your loyal customer base can often be tricky but, as Intergage explains, going back to basics and implementing a sound marketing strategy is vital. Full Story: The Manufacturer
The Future Of Mobile App Development
For the past few decades, the world has witnessed new technological innovations across all sectors, including apps. Full Story: PVP
Redefining the pub experience – smartphone ordering looks set to stay
According to a study by Flipdish, the pandemic may have changed our pub experience forever. Full Story: Mobile Marketing Magazine
12 Time- And Budget-Friendly Tips For Updating Your Business’ Mobile App
If they’re to compete with their larger counterparts, small businesses must provide customers with the range of services they’ve come to expect—and that includes a well-functioning mobile app. Full Story: Forbes
DIGITAL SIGNAGE/ SCREEN MEDIA
Why Digital Signage Has Turned from Wish to Must for QSR Industry
The quick-service restaurant (QSR) industry remains quite competitive, and digital signage technology is the best tool for keeping customers informed and satisfied. Full Story: Total Food Service
A live webinar entitled “Digital Signage Reimagined,” hosted by Digital Signage Today and sponsored by Intel addressed how digital signage has evolved and how companies are reimagining the technology. Full Story: Digital Signage Today
EMAIL MARKETING
The rebirth of email as a marketing tool
New functionality and data analysis tools have strengthened email as a marketing and customer communication channel. Full Story: Bizcommunity
Personalised Emails: 7 Ingenious Perks for Your eCommerce Business
Personalisation has always been and will always be critical for any business. Full Story: Business Matters
E-COMMERCE
How Ecommerce Businesses Can Prepare For The Return of the High Street
Within the past year, we’ve seen businesses tumble and triumph in the wake of the global pandemic. Full Story: Business 2 Community
Charts: 2020 Global Ecommerce Sales
The Asia Pacific region generated roughly 62.6 percent of 2020 global ecommerce sales. Full Story: Practical Ecommerce
PUBLIC RELATIONS
How to Convert Your PR Wins Into Sales
When your business receives media coverage, it’s only the beginning of realizing its full value. Here how your organization can ensure that press coverage drives key objectives. Full Story: Entrepreneur
Why Honesty And Integrity Are Essential In PR
Public relations professionals are like shoemakers without shoes: Sometimes, the PR industry itself requires PR, as many people do not understand what PR truly is. Full Story: Forbes
MARKET RESEARCH
Market Research Tips From Industry Titans Aileen Lee, Brad Gerstner, And Joey Zwillinger
It’s not every year that businesses are in the position of needing to bounce back from a pandemic with pent-up demand and rapid changes in consumer behavior. Full Story: Forbes
WEB DEVELOPMENT
Essential elements of a successful e-commerce website
If you’re on the brink of building your first e-commerce website, you’re about to embark on an exciting journey. Building a home for your business online is the first step to increasing your brand awareness and broadening your customer base. Full Story: Tech Africa
Instagram May Soon Let You Create Posts via Desktop Website: Report
Instagram is currently testing the feature internally, may take time to reach general audience. Full Story: Gadgets 360
MARKETING AUTOMATION
AI based Digital Marketing Agencies Helping Small Businesses & Startups
In today’s online scenario, digital marketing is witnessing immense importance. Full Story: PCQuest
How Users can Boost Marketing with HubSpot and Wix
Have you built your website on Wix and want to use the power of HubSpot without migrating your site? Full Story: Business 2 Community
ANALYTICS & BUSINESS INTELLIGENCE
Data Analytics: Using hard data to create marketing campaigns
While browsing websites, users are sometimes greeted by a pop-up asking them to take part in a customer feedback survey. Full Story: The Edge Markets
Google Analytics Will Track Data Without Cookies
When cookies aren’t available, Google Analytics will soon be able to gather data using machine learning. Full Story: Search Engine Journal
BRANDING AND DESIGN
The Real Value of Your Brand Community
Often the benefits of a brand community seem so obvious it’s not even worth measuring. Full Story: Harvard Business Review
5 Reasons Your Brand Needs Its Own Spotify Playlist
A curated soundtrack will be music to your customers’ ears.
VOICE STRATEGIES
Sensory’s new voice assistants do not sacrifice your privacy or send data to the cloud
If you have held off buying any voice assistant as you are worried about them listening to far more than they let on, then you can finally enjoy your own custom voice assistant with the level of privacy you want. Full Story: ZDNet
How to take advantage of voice optimisation, search and marketing
Here at PinPoint Media we like to have our finger firmly on the pulse, which is why we are starting to use voice more and more for our clients and ourselves. Full Story: The Drum