By Integrated Marketing Platform | May 02, 2022 | INTEGRATED MARKETING,
MARKETING STRATEGY
4 Steps to Elevate Your Marketing and Reel in Results
Marketing evolved at an unprecedented speed during the pandemic. Technology created a massive digital transformation. Full Story: Delaware Business Times
Here’s Your B2B Multichannel Full-Funnel Strategy In 5 Simple Steps
This 5 step guide shows marketers how to unlock the benefits of an effective B2B full-funnel marketing with multichannel strategy & tactics. Full Story: Search Engine Journal
A Guide To Marketing Attribution
Many data-driven companies are assessing the performance of their digital channels holistically with marketing attribution tools and software. Full Story: Forbes
Forget everything you know about influencer marketing and start from scratch
Influencer marketing has evolved and so must your approach. Here’s what you need to do to make this powerful approach work as part of your full-funnel marketing strategy. Full Story: The Drum
Making The Most Of Local Marketing Opportunities And Tactics
Multi-unit franchisees with strong local marketing strategies are the master formula for successful franchise concepts. Full Story: Franchising.com
Elevate Your Video Marketing with VidTags
Reach more customers with a better video marketing tool. Full Story: Entrepreneur
15 Key Marketing Trends Brands Need To Take Note Of In 2022
A successful marketing campaign can be the difference between sustaining a thriving, profitable company and being left behind, losing business to your competitors. Full Story: Forbes
Tips For Small Businesses To Finance Their Holiday Marketing And Inventory Now
Holiday season marketing takes up a big portion of a business’s annual budget, and small business owners much be sure to invest in their… Full Story: Forbes
SOCIAL MEDIA
How Social Media Impacts Consumer Buying
The powerful effects of social media on businesses and brands have been proven. Full Story: Forbes
Social Media Influencers: The Next Big Thing In Automotive Marketing?
As disruptive as the next 10 years will be in terms of vehicle design and engineering, the upheaval in areas like automotive marketing and brand building will be even greater. Full Story: Forbes
Leaving Twitter? Here are 5 alternative social media platforms for creatives
Unless you’ve been living under a rock, you’ve probably heard that Elon Musk will be forking out a healthy $44 Billion to buy Twitter later this year. Full Story: Creative Bloq
Social Media – Is it worth it?
Evaluating your social media results is an important part of your marketing efforts. Full Story: Nursery World
SEARCH ENGINE
Baseline analysis for your SEO strategy
Having a proper benchmark of where your SEO campaign started will help you evaluate your progress. Here’s how to find the data you need. Full Story: Search Engine Land
Enterprise SEO Buy-in: 7 Essential Tips For Winning The Long Game
It will always be challenging to get buy-in for SEO work, especially at the enterprise level. Learn how to make allies and win support here. Full Story: Search Engine Journal
Tips For Creating A Successful SEO Mentorship
An SEO mentorship can be a rewarding and career-changing experience. Here are tips to help you facilitate a win-win relationship. Full Story: Search Engine Journal
How Search Engine Results Can Be Distorted
Search providers such as Google are able to increase their ad revenues by distorting the search results delivered to users. Full Story: Mind Matters
MOBILE MARKETING
How Mobile Marketing Can Increase Your Window Cleaning Service
Mobile marketing is one of the most effective strategies to gain leads and customers. This strategy can boost your window cleaning service’s revenue when done right. Full Story: RealtyBizNews
YouTube Expands its ‘Pre-Publish Checks’ Tool to the Mobile App
After first launching it on desktop last March, YouTube is now bringing its pre-publish checks tool to the mobile app as well, which will make it easier for those uploading their content on the go to ensure that it’s fully eligible for monetization before they post. Full Story: Social Media Today
Automate mobile app testing with Native Mobile Grid
Applitools announced the general availability of Native Mobile Grid. Full Story: App Developer Magazine
How to Edit Your Videos With the InShot Mobile App: A Complete Guide
Once in the editing screen, you can add more videos by tapping the + icon on the bottom left. To replace the video, tap it to select it, and… Full Story: MakeUseOf
DIGITAL SIGNAGE/ SCREEN MEDIA
‘World-first’ digital signage units clean the air we breathe
A BrightSign player is part of a DOOH screen unit with regenerative air filters made from moss installed in Switzerland, with more to come around the world. Full Story: AV Magazine
How OOH can battle climate change
The effects of climate change continue to be under the microscope with companies shifting their priorities to take an eco-friendlier approach. Full Story: Digital Signage Today
EMAIL MARKETING
How to Start a High-Converting Email Marketing Series for Your Startup
One of the biggest challenges every startup faces is to build a loyal and engaged audience. Email marketing series can help with that. Full Story: ReadWrite
Review: How GMass Makes Email Marketing a Cinch for Small Businesses
Small business owners stand to benefit from the fast and easy-to-use features provided by the bulk email service GMass. Full Story: ReadWrite
E-COMMERCE
How to Use Psychology in E-Commerce
Every e-commerce click is driven by human emotions, instincts, and perceptions. Full Story: MarketingProfs
Amazon’s growth expected to slow, dragged by higher costs, e-commerce slump
Tech giant, which soared from pandemic buying, faces decelerating sales and cost increases from labor, inflation and supply-chain issues. Full Story: Mint
PUBLIC RELATIONS
Reactive PR and case studies: why it works
In digital PR and content, reactive PR is not only a great link-building exercise, but can also help to form long-lasting relationships with relevant journalists and publications. Full Story: The Drum
Trust journalists to have a good approach to PR
Online media consumption has taken on a form that is less compatible with the traditional news reporting ecosystem as time goes on, says Sam Spiller, tech copywriter at Clockwork. Full Story: Media Update
MARKET RESEARCH
Market research spending fell in early 2022
Market research budgets declined in the first quarter of 2022, the first contraction in research spending since the second quarter of 2021… Full Story: Research Live
WEB DEVELOPMENT
Top 10 Trusted Web Development Companies in USA 2022
Web development firms in the USA provide the most amazing web development solutions integrated with trending technologies. Full Story: Hindustan Times
Hyper Effects Launches Website Development Service for Small Businesses
Hyper Effects is a website designing company situated in Washington. Full Story: EIN News
MARKETING AUTOMATION
How AI Will Shape the Future of Business & Marketing
As the well-known proverb goes, “Necessity is the mother of invention.” Full Story: Analytics Insight
Top 10 AI Powered Business Intelligence Platforms to know in 2022
Data Analysis is the most important part in the digital transformation of data. Full Story: Techiexpert.com
ANALYTICS & BUSINESS INTELLIGENCE
How Entrepreneurs Can Improve Sales Forecasting With Business Intelligence
Skyrocketing sales and profits is one of the primary goals of any business owner. Full Story: GISuser.com
Understanding the “Why” Behind the Contract Management Process
How to drive ROI by understanding the WHY behind contract agreements. Full Story: JD Supra
BRANDING AND DESIGN
When Everyone Is Talking About Your Brand, Know Who Matters
About two years ago, my advertising agency evolved into a software startup, analyzing data across platforms. Full Story: Adweek
How to Use Small Media to Build Your Brand
Your job as a new company is to get your brand everywhere in the least amount of time. Full Story: Entrepreneur
VOICE STRATEGIES
Voice Activated Smart Radios Will Allow Drivers To Place Bets On Sporting Events
This month marks the fourth anniversary of the 6-3 Supreme Court decision that struck down a 1992 federal law banning legalized sports… Full Story: Forbes