By Integrated Marketing Platform | May 20, 2021 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
Level Up Your Trigger Marketing Strategy with Journey Mapping
As more startups are popping up and global leaders keep entrenching their positions even further, markets become increasingly concentrated and competition even more fierce. Full Story: Business 2 Community
Today, marketers must understand individual customers’ unique journeys and who they are both at and outside of work. Full Story: MarketingProfs
Why Your Next Marketing Strategy Should Include Animation Videos?
Be it Christmas, Independence Day, Easter, or any other event, Google updates its doodle to give it a more customized look as per the event. Full Story: Business 2 Community
Use These 7 Persuasive Writing Tips In Your Content Marketing Strategy
At a time when “alternative facts” are gaining more and more traction online, content marketing strategists, particularly bloggers, may want to rethink their use of logical appeals. Full Story: Business 2 Community
7 Signs You Might Need Content Marketing Help
Successful brand-building doesn’t happen in a vacuum. Full Story: Skyword
Infographics Should Be Part Of Your Content Marketing Strategy
People’s present degree of online technology is nothing short of amazing. Full Story: Press Release Network
Avoid the 7 biggest digital marketing mistakes in 2021
Avoid digital marketing mistakes, if you want to give a boost to your business in 2021. Full Story: Bestinau.au
HOW DIGITAL MARKETING AGENCY HELPS BUSINESSES TO GET NOTICED
When it comes to trying to get a new business noticed in a busy industry, it can feel almost overwhelming without any plan or professional assistance. Full Story: Influencive
SOCIAL MEDIA
5 Tips On How To Promote Art Successfully On Social Media
Art is impressive when done by someone passionate about what they do. Full Story: CoFounder Magazine
Is The Future of Social Media Talking-Based?
No, the future of social media is not audio. Full Story: New University Newspaper
Improve Your Networking on Social Media with Groups
Today I have some resources to help you improve your interactions in social media groups with these networking tools. Full Story: Business 2 Community
How to Improve Your Social Media Content
Social media experts are constantly looking to perfect their content and figure out what resonates the best with their audience. Full Story: Business 2 Community
SEARCH ENGINE
How SEO And Content Marketing Work Together?
For content marketers, SEO can be a hassle. Are they the same? Is SEO at odd with content marketing? Can you forcibly make them work together? Full Story: Business 2 Community
Guide to on-page search engine optimization
Keyword targeting is just one area search engines evaluate when ranking pages. This white paper offers a template to help establish a foundation for your SEO efforts. Full Story: Search Engine Land
Examination of Anchor Text Ratios for SEO
Anchor Text Ratios are considered important by many SEOs for ranking in Google. But is it really something to worry about? Full Story: Search Engine Journal
Six SEO Techniques that Won’t Work in 2021
SEO is not the same as it was a decade ago. In fact, it would be safe to say that it’s almost entirely changed. There was a time when anyone could rank anything simply by getting some exact-match anchor text backlinks. Full Story: News Anyway
MOBILE MARKETING
AN INSIDE LOOK AT HOW MOBILE APP DEVELOPERS ARE CHANGING THE WORLD
The odds are that you will spend nearly nine years of your life looking at a smartphone screen, and that is a conservative estimate. Full Story: Built In
Top Mobile App Development Trends 2021
Today, the mobile app industry trends are changing rapidly, mainly due to the advent of smartphones and fast Internet connections. Full Story: Vents Magazine
What consumers really think of the IDFA prompt
Advertising research firm On Device Research has revealed key insights into consumer behaviour around Apple’s latest iOS 14.5 software release and response to the new IDFA tracking prompts. Full Story: Mobile Marketing Magazine
Mobile UX: 9 Best Practices You Need to Implement for Happy Users
Approximately 75% of users that open an app never come back. Full Story: PromotionWorld
DIGITAL SIGNAGE/ SCREEN MEDIA
Choosing the Right Digital Signage Solution
The adage is true for the location of your business – and it’s just as true for the location of your digital signage. Full Story: My TechDecisions
How will motion design evolve in a post-pandemic world?
It makes you shudder just to think of it. This time last year, creatives everywhere were losing work, having contracts cancelled, and generally struggling to pay their rent. Full Story: Creative Boom
EMAIL MARKETING
4 Tips for Skyrocketing Email Newsletter Conversions
One of the best ways to reach potential and current customers is through email. On average, email marketing delivers an impressive 4,400% return on investment. Full Story: Business 2 Community
7 Tips To Help Improve Your Email Subject Lines
Subject lines are the first thing recipients will see in their inbox. Full Story: CMSWire
E-COMMERCE
What now for e-commerce and digital CX?
How do companies continue to show the value of digital when stores open again? Full Story: ITProPortal
What the Future of Ecommerce Looks Like
Recent events have shown that new developments are necessary to keep the sector as vibrant and profitable as before. Full Story: Entrepreneur
PUBLIC RELATIONS
5 changing trends in PR Industry
If you are planning to join the PR Industry, then you must learn the following skills. Full Story: India Today
In the traditional sense, a marketing approach is usually used to drive sales and a PR strategy is used to build and maintain a positive reputation for a company. Full Story: Bdaily
MARKET RESEARCH
Is a market research company a processor or controller under the GDPR?
A controller refers to the entity that determines the “purpose and means” of how personal data will be processed. Full Story: Lexology
WEB DEVELOPMENT
The Small Business Owner’s Guide to Web Development
The days of being able to run a successful business through word-of-mouth and offline sales alone are now gone. Full Story: TechStory
WordPress Work Wonders for Small Businesses! 5 Reasons to Prove It
Although being an open-source website development tool, it has a plethora of security and customization features. Full Story: Programming Insider
MARKETING AUTOMATION
Best AI-Enabled Marketing Automation Platforms for SMBs for 2021
The Internet has made many things easier for businesses, especially when it comes to international competition. Full Story: TechFunnel
Artificial Intelligence (AI): How to plan a pilot project
Artificial intelligence can be transformational, but many organizations struggle with where to begin. Full Story: The Enterprisers Project
ANALYTICS & BUSINESS INTELLIGENCE
Why Old-World Business Intelligence Is Not Enough to Navigate the New Normal
2021 has ushered in a new era of business uncertainty, forcing organizations to manage their businesses more proactively and be better prepared to handle unexpected changes and potential crisis situations. Full Story: insideBIGDATA
Study Guide for Digital Marketing: Here’s How to Find The Right Course
A program that focuses exclusively on digital tools is a not a good option. It’s a dynamic domain. Tools and platforms change. Full Story: News18
BRANDING AND DESIGN
The Top 15 Personal Branding Tools to Boost Your Career
Whether you’re striking out on your own, seeking a job, reinventing yourself in a new career or upping your skills, personal branding can be a boon. Full Story: Business 2 Community
How to start promoting a brand on Instagram from scratch
Today social media platforms are on the edge of everything blooming like never before. Services and apps like Instagram are capable enough of making anything popular in a day. These new advantages changed the way marketing used to work. Full Story: The Santa Clarita Valley Signal
VOICE STRATEGIES
The time to debate the power of voice technology is now. (Before Alexa starts suggesting comfort foods.) Full Story: The New York Times
Siri and Alexa improve search comprehension rates, suggesting enhanced AI over the past two years, but still lag behind Google as more people turn to voice assistants during pandemic. Full Story: My TechDecisions