By Integrated Marketing Platform | May 21, 2020 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
5 Things You Need to Update with Your Marketing Strategy Right Now
The Coronavirus shutdown has changed just about everything in our world. Full Story: Business 2 Community
How to Adapt your Marketing Strategy for the COVID Era
Good marketing relies on a thorough understanding of your target market, but when much of what you knew about your customers is suddenly no longer relevant, a major shift is needed. Full Story: IT News Africa
Marketing Strategy for Tech Companies During a Global Crisis
Smart PR Communications offers advice to technology companies trying to market through uncertain times. Full Story: EIN News
Five Best-Practices for B2B Social Media Influencer Marketing
There is good news and bad news for companies looking to work with social media influencers for their business-to-business marketing strategy in 2020. Full Story: MarketingProfs.com
McKinsey On Marketing In The Age Of COVID-19
Talk with the people at McKinsey about what marketers should be doing right now and you’ll hear about what they call a “three-horizon approach.” Full Story: Forbes
Marketers, Here’s What’s Next: A Look Into Post-Pandemic Strategies
Over the past couple of months, we have seen drastic changes in all aspects of society. Full Story: Forbes
10 marketing tips for your online business
Starting with some basic questions: How do you decide the best marketing channel for your business? Full Story: Explica
Is Now a Good Time to Start Digital Marketing?
If you’ve been waiting for a sign, this is it. Let’s trade social distancing for social media. Flatten the curve of employee education meetings to on-demand financial training. Full Story: National Association of Plan Advisors
SOCIAL MEDIA
7 Social Media Trends that Help Your Brands in Covid 19 Time
Once in a lifetime pandemic, COVID 19 has remarkably has brought the world into a halt. People are forced to stay at home and avoid diseases. Full Story: YourStory.com
What To Know Before Your Fashion Brand Enters China’s Social Media Landscape
After a decade of a premium and fast-fashion boost, we’re entering an era where the premium fashion category is losing ground as consumers are continuing their migration toward new beauty, luxury and travel/experience segments. Full Story: Forbes
How to host a property tour on social media as a team
Conducting live tours on social media as a team can be a great way to reach a wide audience and have some fun along the way. Full Story: Inman
How to Use Social Media in Marketing During COVID-19
Many businesses are understandably struggling to determine how to shift their business practices amid the effects of COVID-19. Full Story: Dixon Pilot
SEARCH ENGINE
Shopify SEO Guide: How to increase organic traffic to your store
SEO tips to fully optimize your Shopify site for higher rankings and more sales. Full Story: Search Engine Land
Paving the Path Forward with SEO: Preparing for New Normalities
Brands have unlimited potential right now to entertain, assist, educate, and inform. Here are six ways to leverage SEO in preparing for new normalities. Full Story: Search Engine Journal
4 Skills That Are Required by SEO Professionals for Effective SEO
The same data that is given by a particular SEO tool can be analyzed differently by different SEO experts. Full Story: Communal News
SEO Tools Aren’t Enough for Success
You must use SEO tools if you want to succeed. But you can’t just buy a tool and be done with your SEO. You will be disappointed. Here’s why. Full Story: Search Engine Journal
MOBILE MARKETING
Why Should You Choose Python for Mobile App Development?
Python is getting a popular programming language day-by-day. Even some people are using Python for Mobile App Development. Full Story: YourStory.com
COVID-19 drives 52% surge in data used for mobile app downloads
The amount of data used for first time installs climbed a whopping 34% compared to a year ago, and 52% on the three-year average. Full Story: iMore
7+ Qualities of a Successful Mobile App
There are thousands of mobile apps out there in the marketplace today and the competition is becoming stiff. Full Story: YourStory.com
YouTube mobile app can now tell you when it’s time for bed
If you’ve ever fallen down the YouTube rabbit hole, you’ve likely experienced the rapid passing of time as you jump from video to video, failing to notice how late it is getting. Full Story: SlashGear
DIGITAL SIGNAGE/ SCREEN MEDIA
Take a drive towards a programmatic DOOH ‘pDOOH’ future
The OOH industry in South Africa has been totally transformed over the past five years as media owners embrace the transition from traditional static billboards to digital boards. Full Story: The Media Online
Touchscreens and Growing Hygiene Concerns
As the coronavirus pandemic continues, there is understandably a huge concern about spreading the virus through shared public areas and items, from petrol pumps to ATM keypads to touchscreens. Full Story: Digital Signage Connection
EMAIL MARKETING
7 Effective Ways to Use Video in Email Marketing
Email marketing and video are two services that can be combined and provide great results, because one is engaging and the other is cost-effective. Full Story: Business 2 Community
Why newsletters are an effective content-sharing tool
The importance of newsletters is often overlooked and reduced to an outdated, basic marketing method. Full Story: Media Update
E-COMMERCE
How ecommerce brands can optimize advertising in a recession
To weather the recession, marketers should: evaluate marketing spend, invest in social, optimize mobile, take advantage of OTT and understand attribution. Full Story: ClickZ
10 Effective Ways to Place Ecommerce Calls-to-action on your website
You’ve built an eCommerce store that looks great. You’ve spent a lot of time and money for the eCommerce website development. Full Story: YourStory.com
PUBLIC RELATIONS
Tips for encouraging employees to share brand messages
Your workers are key ambassadors for your brand, especially on social media. However, you must provide clear guidelines to ensure the right message comes through online. Full Story: PR Daily
Four PR tools that will impress your clients
As a PR pro, impressing your client is easy to do — so long as you have the right tools at your disposal. Full Story: Media Update
MARKET RESEARCH
How to Become a Market Research Analyst
Interested in a career as a market research analyst? You can fuse core marketing and statistical concepts while helping companies decide which products and services have the most potential. Full Story: Benzinga
Why you should hire a professional market research company
You already have a tried and tested marketing approach as a successful business owner. However, just because you can do something doesn’t make you good at it. This is especially true where market research is concerned. Full Story: Augusta Free Press
WEB DEVELOPMENT
Best Open Source CSS frameworks for frontend Web Development
A website for your business has become a necessity at the present day. Along with the necessity, the need for the web page developers is also on the peak. Full Story: H2S Media
6 Major Trends of Web Design to Look For In 2020
For long years, website designers are keen to offer relevant information efficiently and quickly to the people. Full Story: NewsPatrolling
MARKETING AUTOMATION
Importance of Buyer’s Guide while Making a Marketing Automation Purchase Decision
A survey conducted in 2014 determined the purchasing decisions of B2B buyers. Full Story: Martechcube
Why B2B marketing automation, and martech in general, are still key
As the customer experience bar keeps being raised, marketing automation can help brands differentiate themselves with relevant messaging. Full Story: MarTech Today
ANALYTICS & BUSINESS INTELLIGENCE
A Beginners Guide to Marketing Analytics Software
The world of marketing is a beautiful and dynamic realm. Things change at an incredibly fast pace and the advancement of technology brings forth new channels and methods of promoting one’s products and/or services. Full Story: BBN Times
Marketers still struggle to build a unified source of data
Without a unified record of their data, marketers often lack a holistic view of their investments, real-time insights and alignment across teams. Full Story: MarTech Today
BRANDING AND DESIGN
Employer Branding and People Communication In Times Of Crisis
When uncertain times lurk around, both organizational and people behavior go in for a tectonic shift. Full Story: BW Businessworld
A Beginners Guide to Using TikTok for Digital Branding and Promotion
Since modern-day digital marketplaces have started to outrun conventional markets, the need for effective digital marketing, branding, and promotion has continued to remain the most dominant factor for the majority of brands. Full Story: Boursier.com
VOICE STRATEGIES
Siri Privacy Whistleblower Unmasks to Urge Stricter Voice Assistant Privacy Regulation
The whistle-blower who first publicly revealed that Apple contractors were hearing recordings made by Siri doesn’t think the tech giant has done enough to protect people’s privacy. Full Story: Voicebot.ai
Hey Celia: Huawei’s voice assistant is now live on some devices
We’ve had Siri, Cortana, Assistant, Bixby and Alexa, but there’s yet another voice assistant name you’ll have to get used to this year. Full Story: Memeburn