By Integrated Marketing Platform | May 26, 2020 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
Nine ways to adapt your marketing strategy during COVID-19
With the onset of the coronavirus, almost every aspect of what was considered typical daily life was upended literally overnight. Full Story: Media Update
5 Effective Ways to Improve Your Click-Through Rate
So, you have added PPC in your digital marketing strategy? Full Story: Business 2 Community
Timely vs evergreen content: dividing your content budget
Timely and evergreen content both deserve a place in your finance content marketing mix. Full Story: Finextra
The best ways to get your start up business seen
If you’re just starting up your business venture, you’ll be looking for ways to build your audience quickly. Full Story: Business Matters
Small Business Guide to Video Marketing
Using video as part of marketing is gaining a lot of traction across businesses of all sizes. Full Story: Small Business Trends
How to Evolve Your Business Model as Times Change
We’ve been forging our way through uncertainty for a few months now, and I have to say: small business owners are resilient. Full Story: Business 2 Community
6 Different Types of Internet Marketing Explained
Over the last few years, the internet has become one of the most important mediums and platforms for any type of business. Full Story: Atlanta Small Business
5 Small Business Marketing Tips to Implement During COVID-19
The coronavirus pandemic has been a difficult experience for most of the world.. Countries like Australia, the United States, and Italy have been desperately trying to keep everyone’s head above water as we all navigate this uncharted territory together. Full Story: Business 2 Community
SOCIAL MEDIA
How to Create a Strong YouTube Ad Strategy in 2020?
YouTube has become the second most visited website in the world after Google. Full Story: IMC Grupo
Powerful Tips a Social Media Manager Should Know
Have you ever wondered what social media managers can do to stand out in this fast-moving digital world? Full Story: Business 2 Community
Social Media Extends Customer Experience (Conclusion)
So much is made today about the need to provide an elevated customer experience. Full Story: American Coin-Op
Lockdown pass touts active on social media
The desperation to cross the state border has led to mushrooming of agents offering cross-border passes. Full Story: The Tribune
SEARCH ENGINE
Seven More SEO Myths To Let Go Of
It can be nearly impossible for a beginner to tell what will work and what won’t when it comes to SEO strategies. Full Story: Forbes
What Will Post-Pandemic SEO Agencies Look Like?
It was the end of March and the end of a way of doing business. Full Story: Search Engine Journal
Learn how search engines rank webpages – from the classification of a query, to assigning context, and determining which signals are most important. Full Story: Search Engine Journal
SEO News: Google Core Update, Unlinked Citations and Nofollow Link Changes
What are the latest updates from the world of SEO? In this news update I’ll be talking you through the rollout of Google’s latest core update, a new “off the search record” podcast promising undocumented information, and a discussion around whether unlinked citations help with search rankings. Full Story: Internet Marketing News
MOBILE MARKETING
How can mobile app performance enhance user experience?
While using a mobile application, all of us would have encountered bad experiences, slow responses to hang ups or even a blank screen at times. Full Story: YourStory.com
5 iPhone hacks we learnt through TikTok
You’d think that by now we’d know everything we needed to about our cell phones – the gadget that goes wherever we do. Full Story: Independent Online
Five ideas for mobile apps to drive meaningful self-isolation
A third of the world’s population is currently on lockdown due to the COVID-19 spread, which led to an increasing demand for all things online. Full Story: Mighty Gadget
Easy image editing: popular apps and websites compared
Want to give your photos some extra impact? We take a look at the features of some of the most popular digital image editing apps and websites. Full Story: Which?
DIGITAL SIGNAGE/ SCREEN MEDIA
DOOH keeps small business alive during COVID-19
As the coronavirus pandemic continues, many local, state and national governments have responded by shutting down nonessential businesses or by eliminating options such as dine-in for restaurants. Full Story: Retail Customer Experience
LG intros COVID-19 line of digital signage solutions
LG Business Solutions USA has introduced its Health Protocol Solutions series to offer information on policies, sanitation procedures and other real-time updates. Full Story: Retail Customer Experience
EMAIL MARKETING
8 Professional & Fun Coronavirus Email Marketing Tips You Should Be Using
Everyone is sending emails about COVID-19, your supermarket, shopping site, and even brands you bought from years ago. Full Story: Business 2 Community
COVID-19 and Email Marketing: What to Do When Reopening Is on the Horizon
Across the world, the coronavirus pandemic has altered the way many businesses are operating. Full Story: MarketingProfs.com
E-COMMERCE
What you need to know when launching an ecommerce website
Creating and launching an e-commerce website can be done in about a week depending on how determined you are. Full Story: IMC Grupo
Four Reasons why the next gen eCommerce platform is critical post-pandemic
The recent pandemic has forced both consumers and retailers to abandon bricks-and-mortar stores and transact online, but many brands were ill-prepared for the sudden influx of shoppers on their platforms. Full Story: Tech Wire Asia
PUBLIC RELATIONS
Why Public Relations Is King During A Crisis
We have seen this during other periods of economic uncertainty: Businesses and consumers react, and those reactions have ripple effects. Full Story: Forbes
We May Not Know When, But We Can Plan
What companies can do to prepare for a return to work post COVID-19. Here is a problem you might not know you have yet: We’re going return to work. Full Story: Business Wire
MARKET RESEARCH
Fighting the COVID Blues: Advice from Business Research
Pandemic uncertainty doesn’t have to spell doom. Happiness experts at Harvard Business School offer these research-based strategies for managing stress. Full Story: Harvard Business School Working Knowledge
Surface Disinfectant Chemicals Market Research Report released by CMFE Insights to inform businesses on histories, current trends and ample research to navigate through its complexities. Full Story: Cole of Duty
WEB DEVELOPMENT
Learn What It Takes to Develop a WordPress Website – Step by Step
Learn to create a site using WordPress step by step to attract followers, subscribers, and customers! Learn how to create a website and blog. Full Story: Mighty Gadget
Why web hosting is important for your website and the user experience
Each website is designed in such a way that visitors have to be attracted to it and return to visit. Full Story: Daily Hawker
MARKETING AUTOMATION
How to create a Marketing Automation Strategy
This means that while companies realize the importance of marketing automation, they struggle with creating a big-picture strategy to use it. Full Story: Mfidie.com
Customer first: The best CRM software in 2020 for SMBs
If you want to make the most of your sales pipeline, customer relationship management software allows your business to monitor customer interactions, track deal progress, and analyze financial performance. Full Story: ZDNet
ANALYTICS & BUSINESS INTELLIGENCE
What does augmented analytics mean for business?
Four experts explain what augmented analytics means for business — it’s about getting more value out of the data available. Full Story: Information Age
BI Leverage – Four Key Strategies for Technology Management
I’ve been working with data now for twenty years. Sometimes that’s hard for me to believe, but it’s the truth. Full Story: EnterpriseTalk
BRANDING AND DESIGN
Three Tips To Win Online With Better Branding
During the current coronavirus pandemic, because of the rules and regulations put into place forcing merchants to close their doors. Full Story: Forbes
Branding to Drive Social Selling: A Unified Brand Image for All Channels
Social media is an integral part of our lives, so it’s only natural that brands are using it to their advantage. Full Story: Business 2 Community
VOICE STRATEGIES
How To Embrace Voice Technology To Help With Our Current Reality
It’s amazing to think that Siri was introduced as an IOS app 10 years ago, only to be snapped up by Apple just two months later. Full Story: Forbes
Microsoft Surface smart speaker could be in the works – but will it use Cortana?
A Microsoft Surface smart speaker could be in the works, according to a patent filed by the tech giant, which describes a voice-activated speaker, possibly under the same mantle as the Microsoft Surface Headphones and the Surface Book 2. Full Story: TechRadar