By Integrated Marketing Platform | November 11, 2020 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
7 Reasons To Include Video In Your Digital Marketing Strategy
In today’s net-savvy scenario, digital marketing is a necessity for all the businesses out there. Full Story: NIGERIAN TRIBUNE
How do high-growth businesses do marketing differently?
And while it hasn’t always been easy – it’s possible that the challenges of Covid-19 have actually created a braver, more resilient breed of B2B marketers; one that’s perfectly primed to lead their organisations towards future growth. Full Story: B2B Marketing Online
10 Steps For Creating A Content Marketing Plan
Content marketing works best when you have a well-defined strategy and plan. Full Story: Forbes
Data-first marketing: A strategy to stop wasting 30% of your budget
Focus on the fundamentals ensures the contact and account data generated from our marketing efforts is compliant, marketable, informed, connected and actionable. Full Story: MarTech Today
Modern Solutions for Your Marketing Problems
Imagine a world where people over the age of 65 outnumber children. Full Story: HomeCare
Amazon ads have 20% higher ROI than average brand marketing, study finds
Nearly half (48%) of paid Amazon display advertising impacted non-Amazon sales, while only 29% of paid Amazon search advertising impacted such sales. Full Story: Marketing Dive
Is it already a valid marketing strategy to be wrong like Disney?
It has been proven time and again that brands, even the most prepared on the market, are not free to make mistakes in their marketing strategy. Full Story: Explica
17 Powerful Marketing Strategies To Grow Business Faster
Marketing is one of the most important factors for growing a business. If your marketing is strong, you will see significant growth in your industry. Full Story: iharare.com
SOCIAL MEDIA
The Next Era Of Social Media Marketing Is Here
There have been unprecedented changes throughout the marketing landscape over the past several months. Full Story: Forbes
Nonprofits, It’s Time to Own Your Social Media Audience
A call for organizations to mitigate the risk of change in the social media landscape by strategically decoupling themselves from platforms that are causing harm. Full Story: Stanford Social Innovation Review
How to Increase Website Traffic Using Social Media
Buying a great domain name matters, but it doesn’t guarantee high website traffic. Full Story: Business 2 Community
6 Tips for Holiday Marketing on Instagram During Covid
Barring a magic bullet in the form of an effective, readily available and affordable vaccine, the coronavirus pandemic will be a part of 2020’s year-end holidays. Full Story: Franchising.com
SEARCH ENGINE
How to Turn SEO Into a Measurable Revenue Generator
Tired of constantly defending your SEO budget to the C-suite? Full Story: Search Engine Journal
Why Every Small Business Owner Needs to Pay Attention to SEO
Search Engine Optimization (SEO) has become a bit of a buzzword these days, prompting many naïve business owners to disregard its importance in the grand scheme of things. Full Story: Finextra
10 Important PPC Trends to Watch in 2021
What will be the big trends in PPC marketing and paid social in 2021? Here are 10 trends you need to know, according to 32 top experts. Full Story: Search Engine Journal
What Makes a Good Landing Page: Calls to Action
Landing pages play a critical role in PPC campaign success. Learn how to unlock the full profit potential on your PPC landing page. Full Story: Search Engine Journal
MOBILE MARKETING
3 Mobile Marketing Strategies To Keep Fashion Retailers Relevant During COVID-19
Fashion was hit hard by COVID-19. Mandatory stay-at-home orders, layoffs and a shift to remote work has decreased household budgets and changed consumer shopping behavior. Full Story: Retail Info Systems News
WhatsApp rolls out shopping button to make it easier to see what businesses are selling
WhatsApp has introduced a shopping button for people to more easily see what products and services a business has to offer. Full Story: MobileMarketing Magazine
Local Business 5G Mobile App Marketing Software For Apple Google Play Launched
22Apps has launched it’s mobile sales and marketing app software. It empowers small and local businesses to create an affordable app that increases exposure and sales. Full Story: Newswire
Metrics that Matter: The Evolution of Marketing Success Metrics
Digital marketing has long been lauded for its ability to measure outcomes and success. Full Story: MarTech Series
DIGITAL SIGNAGE/ SCREEN MEDIA
Using Digital Signage and Popular Technologies to Navigate the Post-Pandemic Workplace
There is no denying the massive impact the pandemic has had on both business and individuals worldwide. Full Story: Digital Signage Today
Secure, Simple, Stable: Three Things to Look for in Digital Signage
Digital signage has always been an essential vehicle for public communication. But this year reminded us just how valuable it is to businesses and the people that fuel them. Full Story: rAVe [PUBS]
EMAIL MARKETING
Want to email spam your spammers? Here’s a silly, petty solution
If you struggle to keep your inbox clean thanks to a multitude of emails, the widget “You’ve Got Spam” could provide some petty catharsis. Full Story: The American Genius
Six Email List-Building Tricks
Email marketing works only if you have a good list. Here are six list-building ideas that you may not have thought of yet, from using a Coming Soon page and scrubbing your existing list. Full Story: MediaPost Communications
E-COMMERCE
Get your e-commerce website ready for the holiday rush
The festive season is on our doorstep and this means that consumers are getting ready to shop big. If you have an e-commerce website, now is the time to get your site organised for the rush. Full Story: ITWeb
12 ways to prevent fraud during the COVID‑driven ecommerce boom
The spike in U.S. online shopping since the COVID-19 outbreak that forced many physical stores to close in March has created big sales opportunities for online retailers, but also challenges in deterring fraud. Full Story: Digital Commerce 360
PUBLIC RELATIONS
Why AI Tech Stacks Is The New Hack… For PR Hacks
If there’s anything that can be said for 2020, it’s a year of upheaval turning everything we know on its head. Full Story: Forbes
Don’t be a #PRFail: 5 common pitch fumbles to avoid
What are the media relations gaffes that will earn you a mention on Twitter? Here are some of the worst offenses to avoid. Full Story: PR Daily
MARKET RESEARCH
WHAT ARE THE FIVE BIG FAMILY BUSINESS CHALLENGES POSED BY COVID-19?
The Covid-19 pandemic and its social and economic reverberations are triggering particularly salient challenges for family businesses. Full Story: Campden FB
Market research can ‘change the narrative’ on sustainability
As well examining what steps their business is taking to be more sustainable, market researchers have a key role to play in “helping to adjust the narrative”, according to Loughman. Full Story: Research Live
WEB DEVELOPMENT
5 Reasons Why Website Load Speed is Slow and How to Fix Them
Wondering what is it you are missing that’s causing your web page to rank lower in the search engines? Why people are leaving your website? Full Story: Resident Weekly
How to build a website using Squarespace
Squarespace is a great platform for novice and seasoned designers because it offers creative tools that anyone can use to create a website. Full Story: Techradar
MARKETING AUTOMATION
Top 4 Challenges Business Need to Overcome to Adopt AI
In present-day business, it’s a well-known fact that AI adoption rates are on the up. Full Story: Analytics Insight
Digitalization and Innovation are key for SMEs Survival
With the pandemic dramatically changing how and where consumers travel, it is essential for hospitality businesses, especially SMEs, to adapt their operations to thrive within a digital global ecosystem. Full Story: FTNnews.com
ANALYTICS & BUSINESS INTELLIGENCE
Using data analytics to build strategic workforce development plans
Government agencies continue to face a shortage of the IT skills they increasingly need to serve the public and safeguard government data. Full Story: FedScoop
6 things marketers need to know about Google’s new analytics platform, GA4
With the launch of GA4, Google has put in place its biggest change to analytics in the company’s 21-year history. Full Story: The Drum
BRANDING AND DESIGN
How Graphic Design Can Help Your Business’ HR Team Work Better
Graphic design is the art of combining text and visuals to deliver a message or communicate. Full Story: LA Progressive
Why Building Trust Is Just As Important As Building Your Brand
Establishing trust in nascent markets, unproven ideas and unfamiliar brands is difficult. Once established, maintaining that trust, even for known and loved brands, isn’t a guarantee, either. Full Story: Forbes
VOICE STRATEGIES
Amazon Starts Selling English-Only Echo Smart Speakers in the Netherlands
Amazon has expanded sales of its Echo smart speakers to the Netherlands. Alexa doesn’t speak Dutch, however. Full Story: Voicebot.ai
Hey Siri, where are you from? The history behind voice assistants
Virtual assistants, such as Siri or Alexa, have become household names — literally. Full Story: UW Badger Herald