By Integrated Marketing Platform | November 17, 2020 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
How do you solve a problem like… integrating marketing and IT functions?
Data collection and analysis – and the technology required for storage – are more important than ever before to marketers. Full Story: The Drum
Three Tips For Avoiding ‘Shiny Object Syndrome’ In Marketing
From a reasonably long career in marketing, I can say with confidence that most marketers are drawn to new ideas. Full Story: Forbes
6 tips for channel partner sales, marketing in turbulent times
The pandemic introduced a new set of challenges for channel partner sales and marketing. Full Story: TechTarget
Tips for holiday marketing at small businesses
As Black Friday, Small Business Saturday and Cyber Monday approach later this month, the holiday shopping season will be a big one for small businesses, including retail bakeries. Now is a good time for businesses to look to boost sales any way possible. Full Story: bake Magazine
Innovation Or Growth: How To Plan Your Market Strategy For Next Year
This time of year, most businesses enter a process of strategic planning for the upcoming year. Full Story: Forbes
The Essential Steps in Tracking Localized Marketing ROI for Multi-Location Marketers
As a multi-location marketer, do you track the success of your localized marketing efforts? Full Story: Martechcube
6 Reasons Why to Use Video Marketing to Grow Your Business
When it comes to sustainable business growth, video marketing is a cost-effective and highly beneficial way to interact with the target audience and grow your brand. Full Story: Al-Bawaba
5 Ways to Boost Your Business through Influencer Marketing
In 2019, Merriam-Webster added the word “influencer” to its dictionary, formally confirming that what had once been an emerging trend has since gone mainstream. Full Story: Perspectives@SMU
SOCIAL MEDIA
Different Platforms, Different Purposes: The State Of Social Media Today
No one seems to be able to agree on who coined the term “social media.” Full Story: Forbes
4 Booming Industries That Are Stealing Social Media’s Growth Playbook
Why alternative business models based on social media are taking off. Full Story: Entrepreneur
15 Social Media Plugins for WordPress
Leveraging social media to promote your WordPress site requires only a few simple plugins. Full Story: Practical Ecommerce
How to use social media as a tool for improved customer service
Consumers are increasingly turning to social media when they have become frustrated with the slow pace of traditional customer service channels to resolve issues. Full Story: Business Day
SEARCH ENGINE
How CRO Can Help Tie Your SEO Efforts to the Bottom Line
Using SEO and CRO together allows you to pack the greatest punch in your digital efforts. Full Story: Search Engine Journal
Which e-commerce platform is the most SEO friendly
Selecting an e-commerce platform that is SEO friendly from the onset can help to enhance all your optimization efforts. Full Story: TechGenyz
Search Engines Other And Better Than Google That You Must Try Out
Today, finding answers to all the questions has become easier than ever. With just one hit on the enter button, we can have all the answers to our question, thanks to the internet enabled search engines. Full Story: Youth Incorporated
How to Rank a Video on YouTube & Google
These key optimization tips will help you get the videos you have published to rank both on YouTube and in Google search. Full Story: Search Engine Journal
MOBILE MARKETING
The Power of Mobile Text Message Marketing
Over the past several decades, technology has significantly improved business performance by streamlining workflows. Full Story: CMM
Mobile Security Is Critical for Safe Browsing
Mobile devices have become an indispensable part of our lives. Full Story: Channel Futures
Why IoT System Integrators are Important for Mobile Network Operators
The term Internet of Things has evolved to encompass a very broad range of services and solutions; we are now at the point where the word ‘connectivity’ is almost synonymous with the goals of IoT. Full Story: IoT For All
30 Mobile Marketing Statistics to Inspire Your Strategy
Tablets and smartphones have taken over the marketplace. Full Story: Business 2 Community
DIGITAL SIGNAGE/ SCREEN MEDIA
How Digital Signage Can Jumpstart the Retail Industry
Retailers are beginning to pivot to visual merchandising as they look to the post-COVID world, and digital signage could be the solution. Full Story: Commercial Integrator
Peerless-AV, VSBLTY Sign OEM Agreement on Biometric Digital Signage Tech
Peerless-AV will soon be releasing audio-visual devices with VisionCaptor and DataCaptor software from VSBLTY. Full Story: findBIOMETRICS
EMAIL MARKETING
8 best practices for successful email marketing
Permission to email your customer is a valuable privilege, as email remains one of the most powerful forms of communication. Full Story: Campaign Asia-Pacific
What to know about email marketing in a pandemic world
The digital transformation that has been accelerated by the COVID outbreak has affected all parts of the martech stack, from platforms to apps. Full Story: MarTech Today
E-COMMERCE
Getting Started With eCommerce Website Design
If you want to start a shop online but have no idea where to start, then you have come to the right place. Full Story: London Post
10 Steps to a Successful 2020 Ecommerce Holiday
Holiday preparations for paid search efforts should be on every digital advertiser’s mind this month. Full Story: JumpFly PPC Advertising News
PUBLIC RELATIONS
The ABCs of PR and communications
Good PR people display a combination of skills and qualities contribute to making greatness attainable. Here are the ABCs of such: Full Story: Media Update
How the PR industry is evolving to become an integral part of brand communication
With effective communication emerging as the bedrock of brand management strategies, Public Relations has evolved into a necessary component for brands and organisations. Full Story: YourStory.com
MARKET RESEARCH
3 Ways to Win Consumer Confidence with Market Research
At the core of market research is a simple question: Do the people you talk to trust you? Full Story: Entrepreneur
10 of the Best Tools for Market Research
Market research is essential, whether you’re about to start a business or launch a new product, feature, or location. Full Story: MarketingProfs.com
WEB DEVELOPMENT
How to Add Ecommerce to Your Website
According to Statista, e-retail sales accounted for 14.1 percent of all retail transactions worldwide in 2019. Full Story: Small Business Computing
Across the globe, the event industry is in limbo. But no matter if your show is on, off or pending, here are seven ways you can make your website a money generating, community engagement machine. Full Story: Exhibition World
MARKETING AUTOMATION
Growth Leadership And Transformation Go Hand In Hand
The pandemic induced recession has created a dramatic shift to digital selling channels and tighter controls over sales and marketing spending. Full Story: Forbes
Revealing Diversity Within Demographic Audience Segmentation
The national conversation regarding social justice that began this summer launched a wave of overdue introspection across corporations both big and small. Full Story: Forbes
ANALYTICS & BUSINESS INTELLIGENCE
If You Want The Freedom To Use All Your Business Data, You Must First Control It
Over the past few weeks, I have been involved in multiple brand positioning sessions with my marketing team. Full Story: Forbes
Interactive Analytics and Business Intelligence Reporting for Informed Decision-making
In radiology departments, leveraging data and actionable knowledge are essential for making strategic clinical, financial and administrative decisions. Full Story: Imaging Technology News
BRANDING AND DESIGN
The importance of branding in e-commerce
At a time when e-commerce adoption is accelerating, it’s more important than ever to differentiate your brand from the competition. Full Story: The Drum
Strategy for success: Using your personal brand as a business tool
Did you know that the true success of a personal brand is not in its existence, but in what has been done with the brand? Full Story: The Media Online
VOICE STRATEGIES
We’re all familiar with Siri by now. The famous intelligent voice assistant debuted in 2011 with the iPhone 4S, and since then Siri has appeared on pretty much every Apple device you care to name. Full Story: Digital Trends
Samsung Launches Voice Assistant-Enabled Smart Monitor
Samsung released a new device this week that floats somewhere between a smart TV, a computer monitor, and a smart display. Full Story: Voicebot.ai