By Integrated Marketing Platform   | November 04, 2020 | INTEGRATED MARKETING, MARKETING STRATEGY,

MARKETING STRATEGY

48% of Marketers Still Struggle with Creating a Performance Marketing Strategy

Performance marketing is creating new opportunities for marketers who want to optimize existing tactics, such as paid search, social, and advertising. Full Story: KoMarketing Associates

Marketing Is Still An Art (And A Science)

Data driven decision making has been the mantra of most good CEOs and CMOs over the better part of the last decade. Full Story: Forbes

This Presentation Builder Can Actively Improve Your Sales, Leads, and Marketing

Every business these days should have a website. But more than that, every business should have a surefire strategy for using their website to gather leads and accelerate sales. Full Story: Entrepreneur

Connecting with Older Consumers: Marketing Strategies That Work

Connecting with older consumers is challenging, especially when you consider that most of the folks who work for ad agencies are millennials who don’t have much intimate knowledge about older consumers. Full Story: Business 2 Community

How to win at mindshare using content marketing?

If you want to increase your business’s mindshare and grow your business, content marketing is the most reliable way of achieving this goal. Full Story: ClickZ

5 Ways Virtual Reality Marketing Can Grow Your Business

Volvo knew that every potential customer can’t reach out to a Volvo dealership and so it changed the game and tried to reach all its potential customers instead. Full Story: Business 2 Community

What marketers need to know about authenticity in influencer marketing

Advanced authenticity analytics key to campaign success. Full Story: MarTech Today

How To Use Influencers To Execute Successful Marketing Campaigns

Amid the pandemic, the increased use of technology and social media has brought branding relationships to the forefront of everyday consumerism. Full Story: Forbes

SOCIAL MEDIA

7 Reasons why social media tools are important for your marketing campaign

In times like today, not having a social media presence can be harmful for your brand awareness. Full Story: Gadget Flow

This is what it takes to be a social media influencer

The terms “influencer” or “social media influencer” is a term used by many – in almost every other conversation – almost every other day. Full Story: Bizcommunity.com

The Four Commandments of Social Media

Among consumers, 71% will recommend a brand based on positive social media experiences. Full Story: advisorperspectives.com

Most Americans Think Social Media Has a Negative Effect on the US

Americans aren’t too confident in technology companies ensuring there is no misuse of their platforms in the 2020 presidential election. Full Story: PCMag.com

SEARCH ENGINE

Why this digital marketing expert says SEO is dead

Search engine optimisation (SEO) has been a prominent strategy in marketing plans for over 20 years. Full Story: SmartCompany.com.au

Stop Listening to Google’s Advice on Link Building

Here’s why you should take Google’s link building advice with a grain of salt and focus on tactics with proven results that will serve your company’s goals. Full Story: Search Engine Journal

Martin Splitt: How Google Chooses Canonical Page

Martin Splitt shared a great deal of information about how Google detects duplicate pages and then chooses the canonical page to be included in the search engine results pages. Full Story: Search Engine Journal

Top 6 Ways to Fix Google Chrome Search Engine Chang­ing to Yahoo

Google Chrome is the preferred desktop browser for the majority of folks. Full Story: Guiding Tech

MOBILE MARKETING

How effective is the SU-Mobile app really?

Eat breakfast, pack up your books, grab your backpack and head out the door to campus. Oh, and don’t forget to do the COVID-19 Salisbury University screening app before you go! Full Story: The Flyer

A3 Performance Launches Mobile App

A3 Performance continues to lead the sport in first-ever innovations. Full Story: SwimSwam

Facebook is now publicly testing dark mode on its mobile app

No more blinding white when waking up to a Facebook notification. Full Story: Android Central

How to leverage mobile app data to understand your consumers

Attribution data and in-app analytics are key to understanding user behaviour and ensuring growth. Full Story: e27

DIGITAL SIGNAGE/ SCREEN MEDIA

Coinstar integrates digital signage platform for kiosks

Coinstar has introduced adPlanet, a digital advertising platform that will sit on top of Coinstar kiosks. Full Story: Digital Signage Today

DOOH Was the Rising Star of 2020. Is There Still Room for Growth?

All advertising mediums are now under revised projections due to the change in the economy and consumer confidence. Full Story: Total Retail

EMAIL MARKETING

Four Ways to Empower Your Email Marketing Strategy With AI

Email is one of the better-performing mediums in digital marketing, along with social media and targeted display ads. Full Story: MarketingProfs.com

Cold Email Marketing on a Budget

Cold emails are the new generation of cold phone calls, but far less intrusive. They are emails that are written and sent without prior permission from the recipient. Full Story: Business 2 Community

E-COMMERCE

Should you buy a failing ecommerce brand?

Have you been itching to get into ecommerce? Perhaps you’ve watched a slew of training videos. You’re ready to take the plunge. Full Story: Practical Ecommerce

5 Customer Experience Trends to Use for Ecommerce Growth

The Ecommerce industry seems to be on a never-ending upward trajectory around the world. Full Story: Women Love Tech

PUBLIC RELATIONS

3 Ways Affiliate Marketing And PR Can Grow Your CBD and Hemp Business

Affiliate marketing mixed with public relations is a powerful tool to help promote cannabidiol (CBD) and hemp brands. Full Story: Green Entrepreneur

5 ways to harness PR and stand out in today’s market

PR is a vital component of achieving success in today’s cutthroat market. Full Story: Inman

MARKET RESEARCH

The three Rs for destination marketing: Research, Relevance & Relationships

Virtual and hybrid meetings have been a creative way to keep the meetings industry alive this year, and there seems no doubt that ‘hybrid’ is here to stay… Full Story: Conference and Meetings World

10 of the Best Tools for Market Research

Market research is essential, whether you’re about to start a business or launch a new product, feature, or location. Full Story: MarketingProfs.com

WEB DEVELOPMENT

How to build a website for free

Traditionally, building a new website has been quite an expensive endeavor. Full Story: Tom’s Guide

Build a website: 10 tips for making your first website

Building a website may seem like a daunting task. There’s a lot of competition out there, and most people just starting out don’t know a whole lot about HTML or CSS. Full Story: Tom’s Guide

MARKETING AUTOMATION

Sales Enablement Enhanced With Artificial Intelligence

As a former sales engineer and product marketer, I’ve seen both the sales and marketing sides of the sales cycle. Full Story: Forbes

3 B2B Marketers Delivering Customer Experiences That Rival B2C

Marketing technology — and martech skill sets — have matured significantly over the past decade, and that has broadened the horizons and transformed the possibilities for marketers. Full Story: CMSWire

ANALYTICS & BUSINESS INTELLIGENCE

How And Why You Should Use AI And Machine Learning To Enhance Business Intelligence

Let’s face it: The greatest value from collecting and analyzing data is not revealed by understanding what happened yesterday, but in deciding what to do tomorrow. Full Story: Forbes

How will the new Google Analytics change how marketers approach measurement?

Google’s core Analytics product has received a significant upgrade with the release of Google Analytics 4. Full Story: Econsultancy

BRANDING AND DESIGN

How key performance indicators can help boost your brand during COVID-19

As a marketer, you know the importance of monitoring your brand’s progress as the pandemic continues. Some great ways to achieve this are by using key performance indicators (KPIs) in brand new and highly effective ways. Full Story: MultiBriefs Exclusive

Why Isn’t Your Brand Bigger? The Data Point to One Answer

Companies want a great brand because it attracts new customers, gets current customers to spend more and keeps customers loyal. Full Story: Gallup

VOICE STRATEGIES

When To Use Alexa Skills Instead Of Apps (& When Not To)

Smart speaker owners can use Alexa skills as an alternative to using smartphone apps, depending on the circumstances and the tasks in need of doing. Full Story: Screen Rant

How to set up a Facebook Portal video-chat device and enable Alexa

You can use Facebook’s Portal — a webcam-like device that records high-quality video and audio — to video chat with friends through Facebook and WhatsApp. Full Story: Business Insider

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