By Integrated Marketing Platform | November 08, 2021 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
Three Digital Marketing Trends: Skills To Know To Break Into The Field
We are all familiar with traditional marketing tactics, whether we are the influencers or the influenced. Full Story: Forbes
Coffee And Marketing: Creating The Perfect Cup And An Effective Campaign
I’m a coffee connoisseur. And I don’t mean the syrupy chain coffee-flavored concoctions: just regular premium-roasted coffee. Full Story: Forbes
In today’s world, digital marketing is becoming highly fruitful and operative. Full Story: TechFunnel
Is Experiential Marketing the Future of Retail?
In today’s business landscape, retail brands cannot succeed if they don’t take into consideration the customer buying experience. Full Story: Inc. Magazine
Why your business should have a ‘millennial-first’ marketing strategy
Millennials aren’t the outliers anymore. They now make up 38% of total home buyers in the U.S., making them the largest share of buyers. Full Story: Inman
3 Digital Marketing Strategies that’ll Make the 2021 Holiday Shopping Season Your Best Yet
As a result of last year’s improvised holiday season, this year presents new opportunities and fresh challenges for businesses that are trying to make a post-pandemic comeback. Full Story: Inc. Magazine
How omnichannel marketing can unlock maximum growth for startups
Consumers are changing and so are their expectations. Full Story: YourStory
How UGC And Paid Social Are Redefining Influencer Marketing
Influencer marketing has historically been focused on the relationship between the creator and their audience. Full Story: Forbes
SOCIAL MEDIA
Facebook Knew About Social Media Addiction Among Its Users: Report
Users who reported negative effects from the use of social media displayed signs of what Facebook calls “problematic use”. Full Story: Mashbale
3 Ways To Keep Up With Ever-Evolving Social Media Platforms
As social media marketers, we understand the fluidity of social media. Full Story: Forbes
Is Social Media Really That Important for Your Business?
Terms like “engagement”, “SEO” and “trending” are part of the lexicon now, but are they really that important? Full Story: Entrepreneur
Facebook Shares Messaging Tips for Businesses Ahead of the Holidays
With the holiday rush about to get fully underway, Facebook is this week sharing a range of business and marketing tips via video sessions with internal experts, to help brands get their processes in line, and get the most out of the season. Full Story: Social Media Today
SEARCH ENGINE
How Much Will Keywords Matter For SEO in 2022?
As Google’s search algorithms increasingly look at entities and intent, do keywords still matter in SEO? Absolutely – here’s why. Full Story: Search Engine Journal
How to optimise the structure of your website
We offer charities some advice for improving their websites, emphasising the importance of layout, choosing keywords, and effectively using analytics. Full Story: Charity Digital
Why Some Sites Lose Rankings in Core Update
Google’s John Mueller answered a question in the SEO Office-hours hangout about recovering from a core algorithm update. Full Story: Search Engine Journal
Is Domain Name a Google Ranking Factor?
Will an exact match domain help your site perform better in Google Search? See whether domain name is a ranking factor. Full Story: Search Engine Journal
MOBILE MARKETING
SMS Holiday Marketing: 8 Tips To Grow Your Audience & Reach
Discover how to make successful SMS marketing campaigns during the holiday season by learning practical and effective tips. Full Story: Search Engine Journal
Top 17 Tips to Enhance Mobile App User Engagement
When it comes to mobile apps, user experience is the ultimate deciding factor whether it will win the hearts or end up in deletion. Full Story: CustomerThink
Trading platform CryptoBiz launches its mobile app on Android & iOS
CryptoBiz, a leading Indian crypto exchange platform, has planned to launch its mobile-based application to transform the traditional ways of trading from the inside out. Full Story: Hindustan Times
App Store Optimization – holiday seasonality
The nights are growing longer and the days colder, and as the year comes to a close it means the holiday season grows closer. Full Story: Mobile Marketing Magazine
DIGITAL SIGNAGE/ SCREEN MEDIA
The trend towards remote working has also seen a seismic shift in business dynamics, requiring businesses to rethink how they engage, support and motivate their staffers. Full Story: Bizcommunity
Six Ways Contactless Payments Improve the Dining Experience
The rise in popularity of contactless payments can mean leaner operations, happier staff, and – most importantly – happier customers. Full Story: Modern Restaurant Management
EMAIL MARKETING
5 Email Marketing Trends to Watch for in 2022
As we head toward the end of 2021, it’s been a challenging and successful year for the digital marketing industry. Full Story: Business 2 Community
How to Cultivate a Customer-Centric Approach to Brand Building
Get a clear understanding of the differences between the top-down and bottom-up business approaches. Full Story: Entrepreneur
E-COMMERCE
Two undervalued e-commerce businesses with enormous scope for growth
For investors in the crowded global ecommerce space, there’s little room for error. Full Story: Livewire Markets
13 One-Page WordPress Themes for Startups, Products, More
A one-page WordPress theme can launch a business, product, or even a promotion. Full Story: Practical Ecommerce
PUBLIC RELATIONS
Marketing Versus PR: What Do You Need?
For the uninitiated, marketing and PR are interchangeable. Some PR firms sell marketing services and vice versa. Full Story: Forbes
#ExplainIt: What does the future of PR look like?
The role of PR and communications in a company has come under the spotlight during the pandemic. Full Story: Marketing Interactive
MARKET RESEARCH
Why Businesses Can’t Afford To Skip Market Research
When launching a new campaign, product or new line of service, many businesses – both large and small – choose to forgo an important step: market research. Full Story: Forbes
WEB DEVELOPMENT
Every Entrepreneur should be aware of these Website Upkeep Tips
Website Maintenance is crucial after launching your business online. Full Story: CoFounder Magazine
8 Popular Web Development Tools Used by Professionals
Automate processes easily with these incredible web development tools. Full Story: MakeUseOf
MARKETING AUTOMATION
Five Pandemic Priorities To Push Your Nonprofit Forward
Organizations can find new audiences and personalize communication with simple and affordable tools like email marketing and marketing automation software,… Full Story: Forbes
8 Small Business Trends to Look Out for in 2022
This past year has gone by in the blink of an eye. Before we know it, 2022 will be here. And, you know what a new year means? A fresh start and a few new trends for businesses. Full Story: AllBusiness.com
ANALYTICS & BUSINESS INTELLIGENCE
Next-Gen SEO: A Vital Source Of Business Intelligence
The phrase “search engine optimization” implies some sort of manipulation of the search engine algorithm to secure a higher placement than would otherwise be the case. Full Story: Forbes
Elevate Your App Campaign Game with Marketing Analytics
Mobile marketing goes hand in hand with data analysis. Full Story: Analytics Insight
BRANDING AND DESIGN
Who exactly are you? 3 ways to build your personal brand
Stand out in a busy market and stand up for the clients you serve with these three tactics. Full Story: Inman
3 Ways to Transform Your Instagram Into Your Resume and Take Control of Your Personal Brand
With the advancement of technology, paper resumes are becoming increasingly worthless. Full Story: Entrepreneur
VOICE STRATEGIES
Razer Anzu Smart Glasses vs Soundcore Frames: Which One to Buy
Razer, the company known for its gaming peripherals and laptops, also has a pair of smart glasses called the Anzu Smart Glasses. Full Story: Screen Rant
How to Find Music by Voice on Android Phone and iPhone (iOS) | productivity
On both platforms, the system recognizes both songs that are playing in the environment and those being played on the smartphone itself – for example in a streaming, video or social media post. Here’s how to find the name of a song on your cell phone. Full Story: Sprout Wired