By Integrated Marketing Platform | October 16, 2020 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
The key to growth marketing during uncertain times
When business-as-usual isn’t so usual, employing a growth marketing strategy will help marketers see beyond the lead and foster true brand evangelism. Full Story: ClickZ
If Your Marketing Plan Doesn’t Have These 5 Components, It’s Doomed
With more channels, more content, more touchpoints, and more tools, coordination is key. Full Story: Entrepreneur
Four Powerful Ways Businesses Can Grow With Predictive Marketing
Imagine being able to look into the future and see whether marketing campaigns are home runs or duds. Full Story: Forbes
The best marketing comes from businesses that commit
There is good reason why the entire business needs to be focused on marketing effectiveness, not simply the marcomms team. Full Story: CampaignLive
What a long, strange year in digital marketing
Looking back at the changes forced on B2B and consumer marketing strategies. Full Story: MarTech Today
How the COVID-19 Upended Sales, Marketing and More
Early on in the coronavirus epidemic, most people held the view that once the pandemic had passed, normalcy would return bursting with pent-up demand and the economy would quickly return to normal. Full Story: MarTech Series
3 Essential Marketing Strategies for a Successful Holiday Season
The holiday season will make or break revenue goals for almost every retailer this year. Full Story: Total Retail
10 Signs that your business is in a marketing rut
It’s pretty easy to get stuck just going through the motions of everyday tasks. Full Story: Media Update
SOCIAL MEDIA
Twitter down: social media platform suffers global outage with users unable to post
Twitter has suffered multiple outages in many countries across the world, leaving millions of users unable to post to its platform. Full Story: The Guardian
Marketing Under Lockdown – Leveraging Social Media to Maintain Visibility
Marketing in the COVID-19 era is almost exclusively an online exercise. In the absence of in-person meetings and events, staying connected and top of mind is challenging. Full Story: JD Supra
5 Ways Better Payment Processes Can Help Attract Social Media Influencers
As people spend more time at home because of COVID-19, they turn to everyone’s new favorite pastime: watching internet videos. Full Story: Retail Info Systems News
Social media shopping: what are your rights?
More of us are looking to Instagram and Facebook to satisfy our shopping wants and needs, but just what are your rights when you buy through these platforms? Full Story: Good Housekeeping
SEARCH ENGINE
What Not To Do When Algorithms Change: 13 Common SEO Errors
When search engine algorithms change, businesses typically try to adapt their search engine optimization (SEO) strategies to deal with the shift as soon as possible. Full Story: Forbes
Google Announces AI Search Updates – Analysis
This is how Google AI updates will impact how sites are ranked. Analysis of changes for SEO and publishing. Full Story: Search Engine Journal
Link Building & Anchor Text: 3 Things You Need to Know
Link building anchor text is tricky. Here are a few key things to know to optimize your anchors and avoid search engine penalties. Full Story: Search Engine Journal
Google has shared its SEO Tips for the single page apps
Martin Splitt has just shared the actual look of SEO that should be used for working with single-page apps in his latest Google Lightning Talks video. Full Story: FlipWeb
MOBILE MARKETING
Facebook Hits #1 Position in Mobile App Advertising
AppsFlyer, the global attribution leader, today released the 11th edition of its Performance Index. Full Story: Martechcube
Top 10 mobile app development companies in the USA to work with in 2021
Let’s look at the top 10 mobile app development companies in the USA to work with in 2021. Full Story: Hindustan Times
AP&T mobile app helps customers get press support quickly
AP&T has developed a mobile app, AP&T Aftermarket Services, to help customers get in touch with technical support when they experience problems with their metal forming presses. Full Story: The Fabricator
What Happens to Drive-to-Store Campaigns After Apple’s IDFA Update?
Apple’s forthcoming IDFA changes for iOS 14 will cause a number of shifts within the mobile marketing landscape. Full Story: Street Fight
DIGITAL SIGNAGE/ SCREEN MEDIA
OOH takes on ‘new resonance’ amid pandemic, says OAAA
Out-of-home (OOH) advertising is taking on a new lease of life in the wake of Covid-19 lockdowns, with 45% of American adults saying they are noticing the format more than before the pandemic began. Full Story: The Drum
Native’s new OOH ads underscore new rules for marketing in a pandemic
When the team behind Native went to relaunch its out-of-home ads in September, they knew they had to rethink their original campaign concepts because of Covid-19. Full Story: Glossy
EMAIL MARKETING
Need to Send Mass Emails Out to 10,000+ People? Here’s What You Can Do
When it comes to sending out a mass email, you want to use a process that is both quick and reliable. For obvious reasons, you aren’t going to individually type out thousands of emails to your client base from your Gmail account. Full Story: TechDay News
Why Your Startup Needs An Email Newsletter
Marketing isn’t always a top priority in the pre-launch phase of a business startup. Your plate as a founder is beyond full. Full Story: Forbes
E-COMMERCE
Online shopping is increasing significantly with consumers purchasing products and services via e-commerce websites. Full Story: BBN Times
Google wants YouTube to become a major ecommerce platform
Google is reportedly planning to turn YouTube into a major ecommerce platform by allowing viewers to purchase the items they see showcased in unboxing and other videos from their favorite creators directly on the site. Full Story: TechRadar
PUBLIC RELATIONS
Why Business Disruption And Slashed Budgets Shouldn’t Halt Your PR Program
The impact of the ongoing pandemic has prompted communications teams across all industries to reevaluate their programs within the context of tightened budgets and a rapidly changing media landscape. Full Story: Forbes
‘Data embraced with effective metrics & analytics is the need for modern PR’
The current world exists in the age of data, where it is not only abundant but also highly accessible. Full Story: Exchange4Media
MARKET RESEARCH
Market research must be more practical and roughly right than precise and slow
Who will not want to do market research these days when the pandemic has turned almost all the markets topsy-turvy? Full Story: Moneycontrol.com
You need a market research mind-set
You need a market research mind-set. Marketers need an inner ‘market researcher’ says Leela Srinivasan of SurveyMonkey. Full Story: MarTech Today
WEB DEVELOPMENT
Most Popular JavaScript Frameworks in 2020
For software developers, it might sometimes be challenging to pick up the right JavaScript framework. Full Story: Net Newsledger
Fiverr Small Business Needs Index Highlights Services Most In-Demand
The semi-annual Small Business Needs Index from Fiverr just revealed the most in-demand services on its platform. Full Story: Small Business Trends
MARKETING AUTOMATION
Solitics enhances real-time marketing automation platform
Solitics has enhanced its data management and real-time marketing automation platform through a new integration with communication solutions provider Dynamic Messaging. Full Story: Gaming Intelligence
Dissecting Customer Data processing in IoT for Enhanced Marketing
Customer Data is the most significant aspect of marketing & subsequent Customer Experience. Explore the anatomy of IoT data processing & IoT cloud data storage. Full Story: Martechcube
ANALYTICS & BUSINESS INTELLIGENCE
Do More With Data: Google Launches New Capabilities for Analytics
Google yesterday announced that it is updating its Analytics suite with four new features designed to help marketers maximize their ROI. Full Story: Toolbox
BI not BS: how businesses are building futures with data analytics
There’s nothing quite like a bit of optimism. It can be infectious, at least in the hands of the right people. Full Story: ComputerWeekly.com
BRANDING AND DESIGN
How To Start Building Your Brand
One of the most important things you can do when you run a business is to create a brand around it. Full Story: Branding in Asia Magazine
Getting The Brand Back Together
I used to equate the demise of ‘band branding’ as another death knell to the state of the music in 2020; conveniently side-stepping the fact that my perspective of the ‘demise’ should also be viewed through the lens of changing musical tastes and my advancing years. Full Story: B&T
VOICE STRATEGIES
Google Assistant Jumps into Samsung TVs, But Bixby Isn’t Going Anywhere
Google Assistant is now a part of the latest Samsung smart TVs, accessible by the microphone in the remote control. Full Story: Voicebot.ai
What Is Voice of the Customer and What Does it Mean for Customer Experience?
Voice of Customer (VoC) programs have been shown to improve the customer journey when brands use VoC metrics to obtain actionable insights, but only when those insights are used to make positive changes to a product, service, or business. Full Story: CMSWire