By Integrated Marketing Platform | October 09, 2020 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
Innovative Digital Marketing Ideas to Boost Your Business Growth Amid Covid-19
In short, the uncontrolled spread of this virus is destroying the world economic growth. Therefore, many mid and small-level businesses have already declared themselves bankrupt. Full Story: CoFounder Magazine
5 Fundamental Shifts That Are Shaping Search & Digital Marketing
Businesses are rapidly transitioning to digital – with the demand for SEO at its core. Here are some of the changes marketers must pay attention to. Full Story: Search Engine Journal
How blockchain affects digital marketing?
Digital marketing is a familiar concept to every business who wishes to use the power of the internet to promote and grow their business. Full Story: YourStory.com
How to Craft the Perfect Startup and New Business Marketing Budget
You’ve finally launched your new business. Congratulations! Full Story: Business 2 Community
6 Reasons Why Video Is Hero In Digital Marketing
Using video in a marketing campaign is one of, if not, the most effective way of reaching millions of audiences today. Full Story: International Business Times
Why advertising with micro-influencers is still an effective marketing strategy
The numbers continue to show that advertising with micro-influencers is still a winning strategy. Full Story: AMEinfo
Different Ways To Use Video In Your Marketing Strategy
When it comes to storytelling, video is the most powerful way to connect with the audience, and it can lead to great success for your promotional campaigns. Full Story: Phones Wiki
15 Inbound Sales Strategies For The New Normal
Less than a year ago, sales representatives were the primary way of getting inbound leads. However, times have changed drastically since then, and we’re facing a world that doesn’t resemble itself from a mere six months before. Full Story: Forbes
SOCIAL MEDIA
How to Use Social Media Data to Boost Content Marketing Strategy
There are a select few moments in the day that make any mundane moment great. One is when we taste that first sweet sip of coffee. Full Story: Business 2 Community
How Social Media Is Changing How Society Works
Last April, states began to sporadically reopen their economies after weeks of being shut down. Full Story: wgbh.org
Why Are Social Media Sites Blue? How Color Psychology Drives Engagement
Sometimes called “the Nirvana color,” blue symbolizes the comfort, sky, water, sleep, the mind, trustworthiness, and safety (think police officer uniforms). Full Story: Business 2 Community
Which Social Media Stock Will Grow The Most By 2025?
Every week, Benzinga conducts a sentiment survey to understand what traders are most excited about, interested in or thinking about as they manage and build their personal portfolios. Full Story: Benzinga
SEARCH ENGINE
How to Dominate SEO in Small Markets
SEO tactics effective in large markets may not work well for all campaigns. Here’s how to rethink your SEO approach if you work on a smaller niche. Full Story: Search Engine Journal
How to Run Automated Lighthouse Audits on WordPress Changes
Learn how exactly WordPress updates can impact your website’s performance. Follow this guide to running on-demand Google Lighthouse audits. Full Story: Search Engine Journal
Think Twice Before Copying the SEO Strategy of Successful Sites
In response to a question on Twitter, Google’s John Mueller suggested that blindly copying the SEO strategy of top-ranking sites may not be a good idea. Full Story: Edgy Labs
SEO News: New SERP Study Shows Which Rich Results Get Most Clicks
This week’s SEO news roundup explores the recent indexing issues that Google has been experiencing with canonicals and mobile first. Full Story: Internet Marketing News
MOBILE MARKETING
Apple Sued Over Alleged Mobile Game Monopoly for Arcade
Apple Inc. was accused in a lawsuit of monopolizing the mobile game market by keeping competitors in the subscription gaming services market off the iPhone. Full Story: Bloomberg
Mobile operators won’t benefit from 5G without overhauling business model
5G could represent an opportunity for mobile operators to redefine their role in supporting their enterprise customers and so create US$1.5 trillion (€1.27 trillion) in value by 2030. Full Story: VanillaPlus
T-Mobile’s 5G sales pitch continues to miss on mid-band
To tout its upcoming advances in 5G, T-Mobile summoned a soccer ball and a toy car, among other props in a demo staged for journalists this week. Full Story: FierceWireless
Mobile app usage surged 25% in Q3 as coronavirus keeps people home
Mobile app usage surged 25% in the third quarter of 2020 as people continue to work and find entertainment online during the coronavirus pandemic, new research shows. Full Story: Fox Business
DIGITAL SIGNAGE/ SCREEN MEDIA
How to navigate the legal side of touchless technology
Many retailers are embracing touchless technology, but they may run into legal issues related to privacy if they don’t cover their bases. Full Story: Retail Customer Experience
Why you need to make the switch to LED
What’s the difference between LED and LCD and how do you know what is the best for your business? There is more that goes into the decision than you might realize. Full Story: Digital Signage Today
EMAIL MARKETING
AI-Driven Copywriting Fuels eBay’s Email Marketing Success
AI technology built eBay’s language models, generating copy that’s specific to a customer’s plans, promotions and, most importantly, the brand tone of voice. Full Story: Total Retail
4 Powerful Split Tests You Can Start Using Today
The critical point to remember here is your most successful email marketing times may not align with when you get the most engagement on social media. Full Story: Business 2 Community
E-COMMERCE
E-Commerce and the Value Shopper
The “value shopper” has always represented both an opportunity and a challenge for retailers looking to engage and activate the cost- and convenience-focused shoppers who warrant this designation. Full Story: Progressive Grocer
Why creative variety is a must for eCommerce brands
The pandemic has sent us all shopping online, even shoppers who previously would prefer the brick and mortar experience. Full Story: Marketing Interactive
PUBLIC RELATIONS
Can you have a killer PR career despite having a killer problem?
Do you know how easy it is to develop a drinking or substance abuse problem in the UK PR industry? Pretty bloody easy. Full Story: PR Week
ClickThrough Strengthens Digital PR Offering
Whilst Digital PR and Outreach has been embedded in our SEO service offering for a number of years, it hasn’t been a key focus for the agency. Full Story: Internet Marketing News
MARKET RESEARCH
B2B marketers face content challenges during pandemic
Content marketing, the means of reaching audiences and engaging with them, is perhaps as important now during a global pandemic than ever before, yet a new survey suggests business-to-business (B2B) marketers have some important challenges to overcome. Full Story: Warc
COVID-19 has had a dramatic effect on market research activity worldwide, both in terms of extent and how data is being collected, according to a new study released by Dooblo, the leading provider of survey software for the research industry. Full Story: PR Web
WEB DEVELOPMENT
Maximize Your 2020 Cyber Holiday Sales With A Website Checkup
The summer sun is setting a lot earlier and you can smell the sweet delicious scent of pumpkin spice lattes (PSLs). Full Story: Forbes
How a Well Designed B2B Website Builds Confidence
In the era of pandemics, your B2B website is literally the front door to your business operations. To be part of the future is to have an effective, professional and efficient online presence. Full Story: Business 2 Community
MARKETING AUTOMATION
How AI has evolved in the marketing industry – and where it’s headed next
The arrival of personalization and artificial intelligence-based technologies has vastly changed how marketers can achieve the ultimate customer experience, equipping them to better connect with their target audiences. Full Story: ClickZ
Why the Magic Quadrant No Longer Works for Martech
Should you still stick to the whims of a Magic Quadrant in choosing your martech platform or solution? Full Story: MarTech Series
ANALYTICS & BUSINESS INTELLIGENCE
Podcast advertising has a business intelligence gap
There are sizable, meaningful gaps in the knowledge collection and publication of podcast listening and engagement statistics. Full Story: TechCrunch
Data-Driven Businesses Are Better Prepared to Emerge from COVID-19
It’s been suggested that COVID-19 has rendered investments in data obsolete. Full Story: Datanami
BRANDING AND DESIGN
Get Over 3 Million Image Assets to Make Designing, Marketing, and Branding a Breeze
The basics of design are, more and more, becoming part of everyday work in a wide variety of industries. Full Story: Futurism
How Important is a Brand’s Online Appearance
With online shopping rising to new levels during in 2020, the importance of making the right impression with your website and social media presence is also seeing heightened significance. Full Story: Social Media Today
VOICE STRATEGIES
Top Five Challenges for Voice Technology in the Warehouse
COVID-19 is squeezing distribution center operations in retail and e-commerce, as companies frantically push essential freight out the door and onto store shelves. Full Story: SupplyChainBrain
Google Assistant gets deeper app integrations as voice assistant usage skyrockets
Beginning at this time, Google Assistant can shortly open, search, and work together with a number of the hottest Android apps on the Google Play Retailer. Full Story: Best gaming pro