By Integrated Marketing Platform | September 07, 2021 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
10 Ways To Adapt & Thrive In Today’s B2B Marketing World
New social norms, behaviors and technologies are just a few ways that the Covid-19 pandemic forever altered our lives. Full Story: Demand Gen Report
Top 5 Local Marketing Tips for 2021
Local marketing is a marketing strategy that targets potential customers within a particular radius of the physical location or locality of a business. Full Story: MarTech Cube
What’s ‘Always-On’ Content Marketing, And Why Should You Be Doing It?
Almost three-quarters of the way thru 2021, it’s safe to say that this year has already been quite the wild ride. Full Story: Forbes
How content marketing empowers you to understand your audience
Content marketing offers a powerful way to address this problem and enable brands to really get under the skin of their customers… Full Story: The Drum
Five Essential Marketing Strategies To Support A Scaling Organization
Marketing finally has a seat at the strategic table. Full Story: Forbes
How Consumer Goods Marketers Can Push Back Against Uncertainty
Have you ever jerked your car’s steering wheel in reaction to an imminent threat, only to realize your overcorrection presented an even bigger risk? Full Story: Forbes
Four Tips For Creating A Solid Content Management Strategy To Grow Your Business
Many companies are investing in content marketing more than ever before because it’s a proven way to demonstrate value and build credibility with target audiences. Full Story: Forbes
Should We Be Saying Less In Digital Marketing?
A friend once told me, “In 2016 [at the time], every company needs to be a software company …” In many ways, I think every company in 2021 feels a pull toward being a digital marketing company. Full Story: Forbes
SOCIAL MEDIA
How To Have Success On Social (Even If You Feel Like The Algorithm Is Against You)
In many ways, it’s harder than it’s ever been to gain traction and success on social media. Full Story: Forbes
What is TikTok? The world’s most downloaded social media app
A lot of people nowadays know what TikTok is after the app blew up during lockdown over the course of 2020 and 2021 when everyone was stuck in their homes. Full Story: Dexerto
How Social Media Makes You Feel Productive (Even When You’re Not)
It only takes a minute to feel productive on social media. Full Story: Forbes
The benefits of social media breaks and how to do it
Social media strategist Scott Kleinberg joined Bob Sirott to discuss the benefits of taking a social media break and tools you can use to make it easier to log off for a bit. Full Story: WGN Radio
SEARCH ENGINE
If your brand is to grow in the year 2021, you have to embrace SEO. This is after social media’s importance in driving traffic reduced from 2017. Full Story: AZ Big Media
Do you own a business and know what you are doing when it comes to SEO? Full Story: TechBullion
Maximize Your Keyword Strategy Impact: Avoid These 5 Common Pitfalls
As an SEO agency, you already know how important keyword research is. Full Story: Search Engine Journal
10 Of The Most Common SEO Errors (And How To Rectify Them)
New automated tools are making the optimization of websites for search engines easier than ever. Full Story: Forbes
MOBILE MARKETING
The Best SMS Marketing Software of 2021
Pull every lever at your disposal with the best SMS marketing software. Full Story: Entrepreneur
Top reasons to start Java mobile app development
When it comes to building mobile applications, the subject of which programming language to use comes up. Full Story: Texas News Today
Five email and mobile marketing insights from 2021 (Q1 to Q2)
Acoustic released exclusive findings of its report to help marketers understand shifting consumer preferences as we approach the second year of the COVID-19 pandemic’s holiday season. Full Story: ClickZ
From restoring train service on certain lines to offering additional rewards through its mobile app, to new ticket vending machines, NJ TRANSIT is welcoming … Full Story: Patch
DIGITAL SIGNAGE/ SCREEN MEDIA
The impact of in-store signage on consumer purchase decisions
At the height of the pandemic, social distancing and stay-at-home orders forced many consumers to try out digital shopping options like grocery pickup and grocery delivery. Full Story: Marketing Dive
Don’t look now, but here comes the future of digital signage
The industry around digital signs has definite momentum – and in the age of AI and data insights the prospect of an increasingly smarter, “predictive” digital … Full Story: IT World Canada
EMAIL MARKETING
5 Ways Apple’s Email Privacy Impacts Marketing
Since then, email experts have sought to understand how this change will impact marketing, given that Apple’s email applications combined had about 48% of the total global email client market as of July 2021, according to Litmus. Full Story: Practical Ecommerce
AI analysis unveils the most effective email subject lines for the holidays
Retailers are already preparing for a 2021 holiday ecommerce season that mirrors last year. Full Story: VentureBeat
E-COMMERCE
What Does eCommerce Website Traffic Look Like This Year?
So, how will this affect your website traffic, and ultimately online conversion and eCommerce? Full Story: Business 2 Community
Double Your Conversion Rate With These 4 Effective Ecommerce Marketing Tactics
Behind every small business’ success is a carefully thought-of e-commerce marketing plan. Full Story: CoFounder Magazine
PUBLIC RELATIONS
Behave. Think. Engage — a motto for PR pros
Public relations professionals need to engage audiences and think creatively — among many other things. Full Story: Media Update
4 Simple Reasons Why Your Small Business Should Have a Public Relations Strategy
Most SMEs underestimate and underutilize the potential of public relations. Full Story: Entrepreneur
MARKET RESEARCH
Smartphone sales are returning to 2019 levels
Market researchers from the International Data Corporation (IDC) expect 1.37 billion smartphones to have found their way over the counter this year. Full Story: Market Research Telecast
WEB DEVELOPMENT
3 Web Programming Technologies That Offer Alternatives to JavaScript
JavaScript is one of the world’s most popular programming languages. Full Story: Dice Insights
Top 7 Web Development Trends to Expect in Fall 2021
Ready to innovate with your web development project but not sure what to expect in the coming months? Full Story: I Programmer
MARKETING AUTOMATION
How Companies are Using Artificial Intelligence?
Artificial Intelligence (AI) is boosting business efficiency and productivity by automating procedures and operations that previously required human intervention. Full Story: Analytics Insight
5 Ways to Increase Customer Engagement using Artificial Intelligence (AI)
The AI market is growing at a rapid rate, with experts claiming that it will snowball to reach a market value of $190.61 billion by 2025. Full Story: CustomerThink
ANALYTICS & BUSINESS INTELLIGENCE
How data analytics changed companies marketing strategies?
Data analytics has revolutionised the marketing sector by helping brands to deliver more targeted messaging to their customers and measure their campaign ROI. Full Story: Gulf Business
5 Ways Brands Underutilize Data Analytics
Despite the widespread application of analytics dashboards and data-driven KPIs across the C-suite, most senior marketing teams are utilizing data primarily for backward-looking analysis to measure performance rather than building analytics dashboards that drive future initiatives and planning. Full Story: Datamation
BRANDING AND DESIGN
A Good Branding Strategy is Critical to your Overall B2B Marketing Plans
With the advent of the Covid-19 pandemic and the rapid refocus on strengthening multichannel, digital marketing and digital sales efforts, companies and even audiences are now experiencing an online content crisis of sorts. Full Story: MarTech Series
Why B2B Branding Is More Important Than Ever
For years, B2B brands invested more in sales and product than in brand marketing. Full Story: MarketingProfs
VOICE STRATEGIES
“HEY ALEXA: HOW VOICE TECHNOLOGY IS STRENGTHENING ACCESSIBILITY?”
Voice technology is making a huge difference in human life but there are more than one billion individuals across the globe who still find it difficult to read or access the web (for more than one reason). Full Story: Analytics Insight
How to use Siri in macOS Big Sur
Here are the steps for enabling and using the Siri voice assistant on your Mac, just like you do on your iPhone or iPad. Full Story: TechRepublic